An explanatory article about Ningxia wolfberry. Urgent~! ! ! ! ! ! ! !

Wolfberry, from Ningxia production to Ningxia creation

Sales, from carrying a burden and selling dried fruits from village to house, to building the world's largest wolfberry distribution market, trading dried wolfberry every year More than 50,000 tons have become the "barometer" of wolfberry prices in the world, and the products are exported to more than 40 countries and regions on five continents.

Planting has gone from planting to digging, and the lowest point has dropped sharply to 8,000 acres. The planting area has continued to expand and has now reached more than 600,000 acres, accounting for more than 30% of the total wolfberry planting area in the country.

Variety ranges from a single dried fruit to more than 50 products in 10 categories such as wolfberry wine and wolfberry tea. The deep processing of wolfberry has transformed from traditional medical processing to functional drinks.

Brands, from "Making wedding clothes for others" to "Zhongning Wolfberry" have been approved by the state as certification trademarks, and "Ningxia Wolfberry" has been listed as a geographical indication product for protection.

A red fruit opens a window for the world to understand Zhongning; an industry paves a green channel for Zhongning to go to the world. Today's Zhongning wolfberry is like a fiery elves, lighting up the land of Qi Township and igniting the people's belief and dream of increasing their income and becoming rich in Zhongning County.

In recent years, Zhongning County has focused on the wolfberry industry as a leading industry to promote farmers' rapid increase in income and adjust and optimize the industrial structure. It has adopted policy support, market stimulation and other measures to steadily expand the scale of wolfberry planting, and its marketing network has become increasingly sophisticated. Sound and deep processing develops rapidly, and comprehensive benefits gradually emerge. At present, the county's wolfberry planting area has reached 180,000 acres, accounting for more than 30% of the region's wolfberry planting area. The dried fruit output has reached 30,000 tons, accounting for more than 40% of the region's dried fruit output. It is expected that the county's wolfberry sales revenue will reach 9 this year. 100 million yuan, the per capita cash income of farmers from wolfberry reached more than 2,300 yuan, an increase of 100 yuan compared with the previous year. The county has developed 13 wolfberry deep-processing enterprises, developed more than a dozen deep-processed products in six categories, including wolfberry wine, wolfberry bud tea, etc., and cultivated a large number of well-known enterprises, which have become the business card of Zhongning and even Ningxia for external publicity and promote the regional economy and society. A sunrise industry with booming business.

Zhongning is the authentic origin of wolfberry in the world, and the Zhongning wolfberry brand is an intangible asset. In order to protect the trademarks of specialty products and origin resources, Zhongning County has started unremitting efforts in brand protection since 1999. Finally, "Zhongning Wolfberry" successfully won the honorary title of "China's Well-known Trademark" this year.

The continuous expansion of the area of ????wolfberry has increased the forest coverage of Zhongning County by 3 percentage points in 5 years. It not only plays a role in windbreak and sand fixation and ecological protection, but also absorbs the rural labor force and labor force from all cities and counties in the region. More than 200,000 laid-off and unemployed people are engaged in the production, processing and sales of wolfberry. Farmers earn 100 million yuan in wage income from picking and selecting wolfberries.

Today, the rapid development of the wolfberry industry has not only created a beautiful image of the hometown of wolfberry in China, but also accelerated the pace of Zhongning County’s opening up to the outside world and attracting investment, laying a solid foundation for building an economically strong county. .