Sales of low-fat zongzi increased by 200%. Why does this zongzi win the favor of consumers?

Dragon Boat Festival is a traditional festival in China. We will eat zongzi at this time. Because of the difference between north and south, although everyone will eat zongzi, we have different choices in the taste of zongzi. Every year, we are caught in the dispute between salty zongzi and sweet zongzi. Every year, the traditional diet is loved by everyone, and endless new products are also favored by everyone. In this year, low-fat zongzi won the favor of the public, and the sales volume increased by 200%. These are the main reasons why low-fat zongzi can be favored by everyone.

One: Everyone pays more attention to health. In the previous society, everyone tried their best to eat well and supplement nutrition, but with the development of society, our life is getting better and better, and everyone pays more attention to health preservation. Now we should eat a healthy diet and eat low fat, otherwise eating too many high-calorie foods will lead to obesity and poor health, so all low-fat foods are pursued by everyone.

Two: Tired of eating traditional zongzi. Society is always in the process of upgrading. Dragon Boat Festival is a traditional festival in China. It is essential to eat zongzi on this day. After everyone's life has improved, all the delicious food can be eaten. Maybe you used to eat zongzi once a year, but now you can eat it once a year if you want. Everyone must not feel expectation when eating zongzi. Just like jiaozi, eating a meal in jiaozi used to be a happy thing, but now it has become more common.

Three: being attracted by new things. In order to guide everyone's consumption, businesses do everything they can. Whether it is Dragon Boat Festival or Mid-Autumn Festival, they will create more attractive diets on the basis of tradition, such as moon cakes and zongzi in the past, but now all kinds of tastes are innovating to satisfy everyone's taste buds.

In fact, these traditional foods can only attract people's high consumption on specific festivals. After all, people seldom eat these things in their daily lives.