How to make readers willing to reward?

It's 0 1: 58 on June 9, and the weather is good today. Brother Long (Zhang Xiaolong) finally invited me to open the appreciation function, so today we will talk about how to make readers reward us willingly!

It's been almost a year since the official WeChat account was opened. It was updated indirectly last year. Sometimes I stop for half a month and I lose a lot of powder (I feel so sad and depressed).

It finally rained in Chengdu today. It's almost as hot as a dog these days. Our average temperature these days is around 35 degrees. Our founder has been running around outside these days, and it is no longer possible to describe it with the words lucky or bitter. It's total despair. So, if I still can't write a dry article, I really have no face to face the founder. Why do you always digress? Please tell me honestly! ! ! ! ! ! ! )

There are many ways to play and reward from the media.

At present, the more popular paid communities, paid questions and answers, article rewards, etc.

Take yourself as an example:

The way we laugh at the community is to be a paid community. First, attract readers to add our WeChat through the knowledge we share. After a period of communication, we will establish basic trust, and then tell them through the circle of friends that we have such a community, but we have to pay, so the conversion rate will be much higher. Although we don't provide any designated services, it is post-reinforcement, but the rules are many and full. You are not active in studying in the group. (I depend, will the founder hit me, and will it leak dry goods? )

How to make readers willing to pay?

"social contract"

It's like you see a wandering singer performing in the street, and you just stop to listen to his performance, then your payment ratio will increase greatly, just like an agreement. You know he makes a living by singing, so you are more willing to pay, repay him and help him.

Why do self-media people like us get less rewards for staying up late at night and writing dry goods in front of the computer?

Because you don't inspire this kind of "social contract" between you and your readers, others think that you just write for fun and don't know that you make a living by it. When you share dry goods with readers, make them feel rewarding, and instill this contract of paying for knowledge into readers, then the proportion of paying will greatly increase. I just make a living by writing. Is it embarrassing not to reward me? The premise is to have dry goods)

"Guilt"

How to understand this?

Give a chestnut

I sacrificed my rest time to write about the dry goods here, sat in front of the computer for several hours, and described the very professional terms simply and directly. Do you think you can still study with peace of mind?

This is to activate the reader's inner "guilt", and once people feel guilty, they will want to make up for it. For the official WeChat account, either leave a message to write a few words of encouragement and thanks to the author, or reward the author directly. In fact, I have this habit, and I am more willing to pay for my study, so I will cherish it more. Free things are often ignored, just like I do online sharing classes, no matter how much, there must be a threshold, so as to get the attention of others and learn more seriously.

In fact, rewarding the author is recognition, encouragement and payment of knowledge.

Usually we naturally think that physical knowledge is more valuable than intangible knowledge. In other words, e-books are available, but physical books cannot be replaced. Although the content is exactly the same, what if you know that physical books are several times more expensive than e-books?