The few sentences about cultural tourism in the "2019 Douyin Data Report" are worth savoring!

Boguandazhi Cultural Tourism Qin Zhiyong

"2019 Douyin Data Report" uses data to state facts and use data to predict trends. Among them, "Da Qin Notes" likes a few sentences about cultural tourism.

I like it because it speaks to your heart in a concise and concise manner. The words don’t have to be many, just be accurate; the meaning doesn’t need to be said, just understand. Ha ha! The fewer words on the PPT, the better. The less often, the most accurate expression is naturally left on the PPT, and these words have the most flavor.

For example:

① Make beautiful scenery popular, and Douyin has given rise to the "check-in economy" of cultural tourism; (The 2018 report states that "traditional scenic spots have new ways of self-expression. Attracting visitors from all over the world”)

②From taking a photo to taking a TikTok, travel habits have quietly changed;

③Every like makes you and I plant the seeds of heartbeat , to explore the unknown beauty;

④ Cultural tourism poverty alleviation helps poor counties get rid of poverty, and scenic spots show a new look; (The 2018 report states that “small cities have found a big stage, and 4 of the top 10 counties have Each is a poverty-stricken county" and "County scenery begins to express itself, Douyin cultural tourism poverty alleviation promotes the development of poor counties")

⑤Each intangible cultural heritage has left its own beauty on Douyin;

⑥Traditional museums innovate, and cultural relics become "alive" and become popular;

⑦The delicious food in the market cannot be disappointed, becoming a source of travel motivation;

..... .

Well, these sentences have a bit of "Jiang Xiaobai" flavor and a bit of "Durex" flavor. Nowadays, when it comes to copywriting, we all like the "cute" feeling, and occasionally there is something "bad" in it.

In the past two years, I have been keen on researching and discussing "Douyin to bring goods", but in the cultural tourism industry, we still need to do a good job of "Douyin to attract traffic", just like laying the foundation first, "all traffic It’s just business.” Without traffic, how can we talk about monetization?

Of course, there is also a saying that "all live broadcasts that cannot sell goods are hooligans", but there is a distinction between direct and indirect sales, and not all products are suitable for live broadcasts to bring goods. Watch this method The attributes match the product attributes!

Douyin competes for traffic allocation based on content quality. Based on the number of views, likes, comments, forwards and other data, the computer calculates the content quality index, and gives promotion time and promotion time based on the index. Priority ranking, etc.

Quality content is productivity! "Da Qin Notes" believes that high-quality content means a clear-cut social voice. Everyone, with the help of Internet platforms and tools such as Douyin, Toutiao, Kuaishou, Weibo, etc., can express his or her own value proposition and influence people who are familiar with you and agree with your proposition. Socializing happens online like this.

Recognition is the first step to building trust; trust is the first step to generating sales. 1 trusted traffic is worth 1,000 following/subscribing fans. Ha ha! Let’s not talk about bringing goods, let me talk about drainage... Please pay attention to the content of the "Da Qin Notes" public account, which has been discussed in many previous issues.

Scenic spots are places where high-quality content is produced, with scenes, stories and brands. All are unique (at least within a certain area), and some are unique. The story is easy to start, but to tell it beautifully and touchingly, you need professional planners and creative people.

How can you not study Douyin when working in cultural tourism?

Mr. Wang from Dimitenson said: "You can know the small businesses and popular ones just by looking at Douyin. Just choose the one with the highest number of views and innovate a little bit. It will be fine."

Teacher Sun Zhen, a famous scenic spot operator, has been studying Douyin for a while, and has reached 10 views. If we find the rules or techniques, we can occasionally shine.

Brother Ha'er from Chongqing said: "We just want to study something fun, we just want to design and build something fun, it's that simple."

There is also Mr. Li from Huangtengxia, He is a Douyin master. The cumulative views of his videos must have exceeded 50 million. Not only can he shoot, he can also plan. You see, Huangteng Gorge Scenic Area has been played more than 300 million times on Douyin (and this is only the account operated by the scenic area itself).

Drink a cup of tea, sing a song, write a few paragraphs, take a few photos, and record a video.

I am "Da Qin Notes" (Qin Zhiyong wx:marketingqzy), walking in China's scenic spots and beautiful countryside. What you see, hear, feel and understand, you are willing to share and communicate with others.

——In the early morning of February 25, 2020, in Yichang