Why do you think many people are addicted to online shopping and often can't stop shopping?

With the popularity of the Internet, online shopping has gradually become a mainstream form of shopping. In 20 12, Taobao's first "Double Eleven" activity broke through 300 million in half an hour, and in 20 13, it broke through the 10 billion mark.

Is this almost "crazy" online shopping just to celebrate "Singles Day"? When we ask most people why they choose online shopping, they usually say that online shopping is not only time-saving and cheap, but also there are many kinds of online goods and more choices. Of course, this is the benefit of online shopping, which really brings us convenience. However, there are not a few people who are addicted to online shopping.

Although things on the internet are cheap, it is not a small expense to buy too much; And because of the wide variety of goods, some people often watch them for half a day. Compared with shopping in the mall, online shopping doesn't really save money and time.

Then why are there still many people who can't stop once they start online shopping? Online payment is conducted through virtual currency and online banking, which makes people numb to the concept of money. Click a few buttons and enter a few numbers, and the transaction is completed. It is rare to really feel the reduction of the amount. Without the "distressed" feeling of spending money, there will naturally be fewer constraints.

In addition, online shopping is often impulsive shopping, and people are attracted by various preferential activities and publicity gimmicks of merchants, and it is easy to have a desire to buy. In physical shopping, consumers will make an all-round evaluation of goods, including appearance, texture, firmness, fit and so on. Relatively speaking, the rational component is greater, but in the network, the judgment is based on promotional photos, so they often buy only on the first impression.

Summary: Due to the current shopping website, the publicity page of each product will also add links to other products or search for related keywords, which will often make curious consumers link again and finally buy many unplanned products. To quote some consumers, it can really be said that "online shopping is as deep as the sea".