Why does Ford Mustang make many young people fight for it?

At that time, the postwar baby boomers had just entered the age of buying cars. This generation's requirements for cars are quite different from their parents'. They want to show their personality, and their flamboyant personality also wants to be reflected in their cars. Therefore, wild horses came into being. Mustang is a civilian sports car first introduced by Ford in 1964. Wild horses have gone through five generations since they went on the market. The original manufacturing concept of Mustang is to provide a low-priced sports car for young people, so that they who are unconventional and pursue fashion don't have to worry about the price.

When it comes to wild horses, everyone will definitely think of big muscles, super horsepower and flamboyant appearance. This is also the biggest highlight that each generation of wild horses can attract consumers. 2065438+0565438+1On October 20th, Ford's sixth generation Mustang was officially launched. The performance of previous generations of wild horses in China market was not very satisfactory. However, the sixth generation wild horse has indeed become a dark horse, and we can also see wild horses on the street. Brother Xianer is also wondering why this generation of wild horses can get angry. Summarized the following points:

The first point: Wild horses have an advantage in price. Wild horses enter the market at an entry price of less than 400 thousand in China. This price is competitive among competitors at the same level because of its brand appeal and actual performance. This is also the cost performance that we China people usually consider. It is naturally cost-effective to buy a brand with a long history with this money.

The second point: American TV series and Hollywood movies are very popular among the younger generation now. People often see American muscle bars chasing wild horses in TV movies, which is a heartfelt envy. You can ride wild horses, and you think you are a Hollywood superstar. The shape of wild horses has been labeled as publicity since its birth. Nowadays, young people in China are not as introverted as their parents. The sixth generation of wild horses can be said to have improved the propaganda style to a higher level. The sixth generation of wild horses is no longer as retro as the previous generation, but seems to have experienced a successful weight loss and looks very aggressive.

The third point: when it comes to aggression, it is natural to talk about motivation. The sixth generation Mustang adopts a brand-new 2.3-liter EcoBoost four-cylinder turbocharged engine with a maximum power of 3 14 HP/5,500 rpm and a maximum torque of 434N? 2500-4500 revolutions per minute. At the same time, it is precisely because of this turbocharged engine that the Mustang keeps up with the turbine trend. In order to give consideration to high horsepower output and low torque performance, this engine uses Ford's housekeeping skills, including all aluminum, direct injection, double scroll and single turbine. At the same time, it is precisely because of this turbocharged engine that the Mustang keeps up with the turbine trend. Especially in China, it has become a must for everyone to buy a car with a T, which is also an important reason why this generation of wild horses can sell well in China market.

The fourth point: because the new generation of Mustang adopts turbocharged engine, power modification becomes easier to operate. In China, only China's redesigned products have blossomed everywhere, and major independent redesigned brands have also launched Mustang's redesigned and upgraded products. This also makes car lovers naturally not miss this "toy".

The fifth point: the dependent rear suspension of Mustang has been sprayed by everyone, which is also a reason why previous generations of models are not easy to sell. But this time, Ford fully considered the acceptance of global consumers and put on a newly developed multi-link independent rear suspension. This shows that the mustang will no longer be a small carriage that only needs power and does not talk about manipulation, but a big step towards a sports car in the global sense.