What is the stem of milk tea?

Milk tea is a veritable "social hard currency". There is a kind of socialization among modern young people, which is called "milk tea socialization": buying milk tea with colleagues at work is to contact feelings; When shopping with girlfriends, I bought a cup of milk tea to increase the atmosphere, and now there is another layer of "show love".

September 23rd is the first day after the autumnal equinox, which is different from drying hairy crabs in previous years. Since yesterday, "the first cup of milk tea in autumn" has become popular on social media, and almost everyone's circle of friends has been screened. Weibo's topic reading volume far exceeds 654.38+0 billion.

A carnival of public opinion made tea merchants witness an unexpected surge in sales. A tea shop in Henan Province increased its milk tea sales by 30% yesterday.

For contemporary young people, milk tea has been a daily necessity to "make a living", but the milk tea with red envelopes in 52 yuan has burst into red without warning, which has aroused people's strong curiosity:

"The starting point of autumn is the beginning of autumn. It's been over a month. Why do you suddenly think of drinking the first cup of milk tea? "

"What is this terrier? Which tea shop planned it? Why is it red? "

"Internet begging?"

Is "milk tea marketing" a bit too hot or too much?

The origin of milk tea is a small video of Tik Tok. At first, someone sent "the first cup of milk tea in autumn" to each other on WeChat. Without further ado, the other party sent 52 yuan a red envelope, which means "take it to buy a cup of milk tea to drink". The deeper meaning is that if someone cares about you in early autumn, they will give you pocket money to buy milk tea in 52 yuan and let you drink the first cup of milk tea in autumn, which is an ultimate happiness experience.

For the spread of this topic, netizens have provided various reasonable guesses and explanations:

The first possibility is to ask for a red envelope of milk tea in autumn, which is defined as the first cup of milk tea in autumn to show love.

Secondly, couples' "show love" is more spreading, and the phenomenon of sending red envelopes to each other is common. The numbers are mostly 520, 13 14.

Third, although singles will be abused by dogs, they will also exchange red envelopes with family and friends, and then send them to friends and Tik Tok to show their hearts.

Fourth, mainly some stalks that should be played in this season will make it more comfortable and interesting for everyone to ask for red envelopes.

If platinum bag is the hard currency of ladies' circle, then the hard currency of young people's social circle is milk tea. The vigorous development of milk tea market has led to the emergence of new brands. However, online celebrity milk tea is not necessarily a lasting good business. Some people think that online celebrity brands are flourishing and declining, which leads to endless marketing routines of tea shops.

The most typical example is the long queue in front of the tea party. Crowds can always attract consumers' attention, and then they can't resist their curiosity and want to join the queue to see how good the goods are.

Waiting in line for a long time will also give users a psychological illusion that buying scarce goods can bring them more happiness. Really delicious milk tea can also form socialization and form a word-of-mouth effect.

During the epidemic, not only lipstick economy and skin care economy were born, but also the momentum of milk tea economy became more and more unstoppable. Different from other products, milk tea is not better than taste this time, but more refreshing.

In March of this year, many merchants launched "bottled milk tea" similar to bottled water. This kind of barreled milk tea is much bigger than a cup, and its capacity is usually about 5 liters.

Renzai Tea has launched "Haoheng 5-liter bottled milk tea", which is known as "10 times your milk tea addiction", and the price starts from 108 yuan; Taigai milk tea, launched the "milk tea family bucket", priced at 88.

Naixue's milk tea has also launched "Domineering Barreled Treasure Milk Tea", which is sold in 99 yuan. Compared with a cup of 500ml, 25-35 yuan tea, barreled milk tea has a high cost performance, which makes consumers feel very affordable and satisfies their consumption psychology to some extent.

For the brand itself, "bottled milk tea" is a topic of self-contained traffic marketing. It is understandable to take this opportunity to have a wave of marketing when consumers rework.

The marketing action of tea shop seems not difficult. It only needs to turn ordinary cups into large-capacity barrels. From the marketing point of view, it is called "thinking reversal", that is, by grasping the needs of users, attracting users' attention with reverse thinking.

Last month, the operation of "1 yuan to buy ice water in Yihetang" was popular in Tik Tok, and the video praised more than 360,000. As long as customers spend 1 yuan, they can buy a cup of 700 ml ice water in plastic packaging in the tea shop, and if they bring their own cups, they can get them free of charge. In this way, old things collide with new behaviors, which can not only narrow the distance with users, but also enhance goodwill.

Searching for keywords in Weibo, you will find that many milk tea drink shops, including Mi Xue Bing Cheng and A Little, have similar ways of playing. Netizen commented, "Mineral water meets the strongest opponent in history."

This kind of "half-selling and half-sending" ice water is not only more valuable and weighty than bottled mineral water, but also more suitable for spreading and sharing on social media. As long as 1 yuan, you can send an eye-catching circle of friends, which is completely on the "cool point" of consumers.

Shi Yuzhu once said: The core issue of marketing is that you should know who you want to sell your products to. Some netizens summed up a set of marketing formulas, "Successful marketing strategy = special time/occasion+pleasant things+sense of contrast+story".

In the # first cup of milk tea in autumn # activity, special time = autumnal equinox; Pleasant things = milk tea, red envelopes; Contrast = There is no custom of drinking milk tea in autumn; Warm story = couples show love, and friends send care.

The milk tea incident can be said to be a typical and successful case of online marketing, which fully proves the importance of social media promotion for products and brands in the era of Internet economy.

Consumerism carnival

Netizens have different attitudes towards "the first cup of milk tea in autumn". Some tolerant people will say that this is a way for netizens to entertain themselves, which is harmless. Strictly speaking, it will be directly labeled as "online begging": "Do you want the first cup of milk tea in autumn, the first fragrance in Tomb-Sweeping Day?"

Valentine's day is not enough for young people to toss, and they began to start with solar terms.

Now that we have the "first cup of milk tea in autumn", should we arrange the first hot pot in winter, the first box of cherries in spring, the first ice cream in summer, the first mutton in dog days, or even Moutai in the Spring Festival, pearl necklaces in Lantern Festival and small household appliances on Labor Day? These festivals have been delivered. Should Christmas, Tanabata and Valentine's Day be more grand?

What is the stem of milk tea?

It means to drink a cup of hot milk tea in this cold autumn, and my heart is particularly warm. People who care about you will see your news, or take the initiative to send you money for 52 yuan's milk tea, so that you can drink the first cup of milk tea in autumn.

So this stalk means to ask for a red envelope. Generally, people who see the news will send out red envelopes from 52 yuan, and some parents will send out red envelopes from 520 yuan when they see it.

Extended data

52 in the red envelope means I love you. Because it is a daily red envelope, it will not be sent to 520 yuan, because the amount is too large to be sent frequently. This 52 stands for 520.

And 520 is a number, which is used to express the love between lovers or between parents and children, meaning I love you. Many young men and women will use this stalk to express their indifference and warmth. People who usually care will give out red envelopes. Milk tea is a seasonal stalk and is used in autumn.

What does milk tea stem mean? What is the stem of milk tea?

1, refers to drinking a cup of hot milk tea in this cold autumn, that is, people who care about you see the news you sent, or take the initiative to send you money for milk tea in 52 yuan, so that you can drink the first cup of milk tea in autumn.

2, so this milk tea stalk means to have a red envelope. Generally, people who see the news will send out red envelopes from 52 yuan, and some parents will send out red envelopes from 520 yuan when they see it.

What does it mean to drink milk tea?

"Drink milk tea" is a joke, and the complete statement is "I want to drink milk tea".

"I want to drink milk tea" is a joke, mainly between friends or lovers, and later developed into strangers. It is not really necessary to drink milk tea with this joke to bring us closer.

Originally originated from the expression pack of Spongebob reaching for money made by netizens, with the text "Are you there? Lend me 20 cups of milk tea and send it back to the big star. " Because Spongebob and Patrick are good friends, this expression pack has a sense of joy of "pit teammates don't pay for their lives".

Similar stalks are as follows:

The first cup of milk tea in autumn: September 22nd, 2020 is the autumnal equinox, so many people have the feeling of autumn. But in fact, the autumnal equinox means that autumn is getting stronger, and beginning of autumn is autumn. Some netizens chatted online, and someone sent her a red envelope of 52.0 yuan, asking her to drink the first cup of milk tea in autumn.

Because it feels romantic and sweet, many people on the Internet began to give red envelopes to their favorite people for the first cup of milk tea in autumn, so this is just a new way to express their love. Sending this red envelope to each other is mainly to show love for each other.

What is today's milk tea?

"I want to drink milk tea" is a joke, mainly used between friends or lovers, and later developed into strangers. There is no need to really drink milk tea. Milk tea is a daily drink of nomadic people in Mongolian plateau, which is the hometown of nomadic people. The most authentic is Mongolian milk tea. Different kinds of milk tea are popular in Greater China, Central Asian countries, India, Arabia, Britain, Malaysia, Singapore and other regions. Milk tea in Mongolian Plateau and Central Asia has not changed, and it is still a necessary drink for daily drinking and hospitality. There are different flavors of milk tea in other regions, such as Indian milk tea, which is famous for adding special spices from Ma Sala; Hong Kong's silk stockings milk tea and Taiwan Province's bubble tea also have their own characteristics. Milk tea has the dual nutrition of milk and tea, and is one of the home-cooked dishes, which is popular all over the world. The varieties of milk tea are milk tea powder, iced milk tea, hot milk tea, sweet milk tea and salty milk tea.

Similar stalks are as follows:

The first cup of milk tea in autumn: September 22nd, 2020 is the autumnal equinox, so many people have the feeling of autumn. But in fact, the autumnal equinox means that autumn is getting stronger, and beginning of autumn is autumn. Some netizens chatted online, and someone sent her a red envelope of 52.0 yuan, asking her to drink the first cup of milk tea in autumn. Because it feels romantic and sweet, many people on the Internet began to give red envelopes to their favorite people for the first cup of milk tea in autumn, so this is just a new way to express their love. Sending this red envelope to each other is mainly to show love for each other.

Lend me 20 yuan to drink milk tea: the collective name of the series of expression packs of "Lend me money to drink milk tea". This kind of expression pack is usually based on the picture of reaching out, accompanied by the words "Are you there, lend me X yuan for milk tea", and sometimes a postscript "I will pay you back in time" is added after the words.

Originally originated from the expression pack of Spongebob reaching for money made by netizens, with the text "Are you there? Lend me 20 cups of milk tea and send it back to the big star. " Because Spongebob and Patrick are good friends, this expression pack has a sense of joy of "pit teammates don't pay for their lives". Later, there appeared a counterattack expression pack of Paidaxing, which turned into a hand for Paidaxing to borrow money. "Spongebob will pay you back then." As a result, the expression pack has undergone many magic tricks, and there are several versions, such as the derivative expression pack of "I only have three dollars" by Pai Daxing.