Summary of copywriting planning work

Individuals in copywriting planning positions need to summarize their work, so how should they write a summary? The following is a summary essay of copywriting planning that I share with you, hoping to help you.

Copywriting and planning sum up Fan's life is like a movie. Its plot is always ups and downs, and its ending is always elusive. People's development and achievements always give people room for daydreaming and the temptation of success. The pursuit of success is the source of motivation for everyone's work.

Since 17 joined the company in August, I have been engaged in the planning work of the company and feel a great responsibility. At the same time, I am also very grateful to the company leaders for their full trust and giving me such a stage to give full play to my strengths. Here, I would like to make a brief report on my achievements, ideas or ideas since I joined the company, and some of my own problems, hoping that the company leaders will criticize and guide me.

First of all, as an old bird with nearly five years of workplace experience and three years of copywriting planning, I have my own unique views on copywriting and strategy selection. I have a series of business models recognized by the industry, which are reflected in the copywriting. Copywriting lies in careful thinking, being able to think what people don't want, being able to break the routine and winning by surprise. The difference between an excellent copywriting work and an ordinary copywriting work is only the number of highlights. In reality, many times, in order to meet the actual needs of customers, some content will be deleted, even quite different from the previous ideas. These are due to the normal consideration of seeking benefits for the company, not the lack of personal ability.

Of course, personal shortcomings must exist, and no one is perfect. Everyone has obvious differences in knowledge, work experience, values and world outlook. The existence of the company is that * * * needs to integrate these people with different personalities perfectly, create value and realize self-achievement.

Since I have been employed for more than two months, I deeply feel that my vision needs to be improved, my absorption of social information is still lacking, and my knowledge of planning theory is not rich enough. Every time you face different types of copywriting, you need to consult a lot of information, so the time for copywriting is slow. Fortunately, I can study while working, download the planning copy of international 4a company from the Internet, and use it for reference. Buying a planning book to supplement the theory, communicating with Sister Wen, and communicating with people in the national planning circle online, the so-called learning is endless. The planned work determines that we must have a broad vision and be familiar with ancient and modern times.

My first job was the docking project of Guangyuan agricultural supermarket, which was obviously different from the project planning of communication industry and cultural and sports activities I was engaged in before. I had to change my identity and create a copy from the perspective of government officials to meet their requirements. Although the copy was revised several times, it still made a bad start. But through communication, I know that the main reasons for failure are lack of artists and insufficient on-site investigation, which I think can be avoided in future work.

Subsequently, I successively completed the graduation and entrepreneurship exchange project of Sichuan Talent Exchange Association, the marketing project of Huaxia Bank's Liren Card, the CCTV Hope Dream Guest Reception Project, the mountaineering activity of Chengdu Enterprise Association, the series planning of Spring Festival group meeting, and the signing ceremony of Huafeng Rongdu-Banyan Tree. I think the company should have a more intuitive understanding of my ability. For the smooth completion of the plan, I often work overtime, communicate with customers many times, communicate with hotels, advertising companies, stage construction companies, cultural media companies, and constantly revise and strive for the perfect implementation of the plan. At the same time, always pay attention to the information of friends around you and create as many reserve resources as possible for the company for subsequent use.

Speaking of my confusion, I have a feeling that I don't know who is leading me after entering the company. There are often two bosses who have paperwork for me to finish, but the time can't be realized, so I have been very upset, confused and hesitant. Due to the lack of ability of designers before, I got a lot of boards for this. These difficulties are indescribable. I also know that the company has just started, a lot of work is not perfect, and the working ability is different. Since you can't change it, get used to it and do more by yourself. At the same time, I will also give some work suggestions to my colleagues as an experienced person, so that they can work more effectively and have greater support for me. Because a good copy planning, creativity is the key, soul is the driving force, beauty is eye-catching clothing, cost is the core, and it is the key to success. We must pay 120% efforts to achieve customer satisfaction, so I also need the full support of my colleagues. At the same time, I will unreservedly tell my colleagues in the company my experience in implementing activities, so that they can avoid some unnecessary mistakes and create higher economic value for the company and individuals.

Without silicon steps, there would be no miles. The promotion of anyone's knowledge and ability is constantly accumulated, revised and improved in the process of project service. Only professional precipitation and unremitting efforts can achieve team and individual success. Only by doing enough professional precipitation can we achieve a real "thick accumulation and thin hair."

Summary of copywriting work Fan came to the company in May, and it has been half a year now. In the past six months, under the leadership of the company's department leaders and colleagues, he completed one project after another. The work summary mainly includes the following aspects:

1, professional knowledge, working ability, specific work

In the past six months, my job is copywriting planning, mainly responsible for the creative conception and copywriting conception in the early stage of the scheme, and completing the creation of the scheme together with the designer. In the course of half a year's project implementation, I have been exploring the creative methods and forms of film and television advertising, and at the same time, I am trying to learn the creative methods of copywriting and the advertising strategies of various brands, and I will implement the plan with my colleagues in the department.

We mainly carry out film and television advertisements: caring villagers, caterpillars, Ma Deli shoes, Chikya adult diapers, Meitu Xiu Xiu, Tao Di children's wear, Milla Xiong children's wear and other advertisements.

The feature films mainly include: Han Xingji's bean curd propaganda film, Noci's men's propaganda film, ASTRI's oil painting propaganda film, Senbao's feature film, Jiahua's feature film, Xiamen Satellite Positioning Company's feature film, Hai Purui's feature film and Xiamen University's EMBA feature film.

2. Shortcomings in the work:

In my work, I found that my knowledge accumulation is less, my ideas are limited, my creative thinking is not developed enough, and my methods need to be improved. Next, I will improve myself in this respect, read more books and watch more movies.

Accumulate all aspects of knowledge, develop their own thinking, broaden their horizons and improve their professional level.

Summarize the work in the past six months, ignore your own work, and will work harder to complete the work next year.