Spoken language for selling clothes

The basic skill of shopping guide in clothing store is to be able to talk. Only by mastering certain speaking skills can the performance level be improved, but for beginners, these speaking skills are unknown. How to make customers happy to buy clothes? Today, Bian Xiao will talk about the speaking skills of selling clothes. Let's have a look.

Clothing sales skills and vocabulary

The trick to selling clothes eloquence is to choose an approximate model.

1, choose a style similar to the customer first.

2. Choose the approximate main payment.

3. First choose the high price in the approximate paragraph, then choose the price in the approximate paragraph, and finally take the low price.

4, while taking money to test, while quickly building matching money in your heart.

5. The first one didn't do it right, and boldly changed the style according to the customer's body shape, skin color and style characteristics until he saw the signboard.

6, the number should be right, not sure, ask, second, it is big, not small.

Technical point: you can only sell goods if you know people. It is right to test the approximate money on the deep Lord, even if there is no demand, it will not cause trouble.

Sell clothes, eloquence, know-how, target money

First, when trying on clothes, keep confirming.

1, sister, what do you think of this set of feelings?

Sister, you look beautiful in this suit. Whether it's color or style, it suits your temperament.

This dress looks slim on you.

This suit is very suitable for you to wear on any occasion.

5. Sister, touch this cloth. Is it like I said, excellent elasticity and good self-cultivation effect, right?

Technical points: 1. Through constant confirmation, we can test the target payment of customers and strengthen the needs of customers. As long as the other party doesn't object, it will be folded and ready to be packaged for customers.

Second, try on three sets and confirm the style.

1, sister, which one do you like best?

2, elder sister, I think these two sets are very suitable for you!

Sister, I'll pack these two sets for you. Cash or credit card?

1. Go ahead. To put it bluntly, it is a flicker, but it is the level and morality that should be fooled. You say there are two clothes on one sleeve. I fooled people this time, and they won't come next time.

Therefore, we should guide customers to discover the value of clothing instead of making up for it.

2. Find out the purpose of customers buying clothes and prescribe the right medicine.

Some people buy clothes for beauty, while others buy clothes to keep warm. Different mentality, so different customers have to say different things. Recommend different clothes

3. Pay attention to the matching scheme, and you can sell two pieces without selling one.

For example, customers only need a denim vest.

You can recommend a suspender or T-shirt to her when she wants to change her vest. If the customer needs to buy a long skirt, tell him how good it looks with these bohemian sandals and so on.

Especially in cold or hot weather, customers can buy as many commodities as possible.

For example, in this hot day, it is rare to meet a suit that suits everyone. Anyway, it's not too expensive to add up, so I bought white at once and saved shopping.

Talking skills of novice clothes sellers

1. Be confident when recommending clothes to customers. When recommending clothes to customers, salespeople must have confidence in themselves, so that customers will have trust in clothes.

2, suitable for customer recommendation. When presenting goods and explaining them to customers, we should recommend suitable clothes according to the actual objective conditions of customers.

3. Use gestures to recommend to customers.

4, with the characteristics of goods. Every kind of clothing has different characteristics, such as function, design, quality and so on. When recommending clothes to customers, we should emphasize the different characteristics of clothes.

5. Focus the topic on commodities. When recommending clothes to customers, we should try our best to lead the topic to clothes, and pay attention to customers' reaction to clothes, so as to promote sales in time.

6, accurately say the advantages of all kinds of clothing. When explaining and recommending clothes to customers, we should compare the differences of various clothes and accurately tell the advantages of various clothes.

Secondly, we should pay attention to the skills of key sales. Focusing on sales means being targeted. The design, function, quality, price and other factors of clothing should be suitable for people, so as to truly make the customer's psychology transition from comparison to belief and finally sell successfully. It is a very important link in sales to make customers have the belief of buying in a very short time.

Key sales have the following principles:

1, starting from 4W. Making suggestions on when to wear, where to wear, who to wear, why to wear, etc., is conducive to sales success.

2. The main points should be brief. When explaining the characteristics of clothing to customers, the language should be concise and clear, and the content should be easy to understand. The most important characteristics of clothing products should be stated first, and then spread out layer by layer if you have time.

3. Specific performance. According to the customer's situation, improvise, not the same, just say: this dress is good, this dress is most suitable for your overly simple and general sales language. Change the way of speaking according to the sales target. Introduce different content to different customers to suit everyone.

4. Sales staff should know the fashion trend, understand the pioneers of fashion, and explain to customers that clothing conforms to the fashion trend.

1. What clothes are suitable for customers with white skin?

Customers with white skin have a wide range of clothing choices, which also provides more recommendation opportunities for clothing shopping guides. Recommend light-colored clothes such as light yellow, light blue, pink and pink green to this kind of customers, which will be particularly youthful, soft and sweet.

Wearing dark series such as red, dark blue and dark gray will make the skin look whiter, brighter and more attractive. People of this color had better wear light clothes such as blue, yellow, light orange, light rose and light green.

Clothing shopping guide should pay attention to that if the customer's skin color is too white or too blue, it is not advisable to recommend cool clothes, otherwise it will highlight the pallor and even make the customer's face sick.

2. How do customers with dark skin recommend clothes?

When encountering customers with dark skin, clothing shopping guides don't have to be embarrassed. It is more appropriate to recommend warm and weakly saturated clothes to these customers. You can also recommend pure black clothes with green, red and purple as auxiliary colors.

In addition, if you want to recommend a complete set of clothes, the shopping guide can choose three colors as harmonious colors, namely: white, gray and black. The main color can be light brown.

In addition, it is slightly light blue and dark gray with bright red, white and gray, which is also suitable for customers with slightly dark skin. Yellow-brown or yellow-gray clothes will make customers' faces brighter; If you wear green and gray clothes, you can make your customers look rosy.

Clothing shopping guides should not recommend large areas of dark blue and crimson to customers with dark skin, which will make people look very shameful.

3. How to recommend clothes with yellow leather

The skin of orientals is mostly yellow, which has a sense of beauty abandoned by the sun. But it always gives people an unhealthy impression, because the color choice of clothes is not suitable for more or less affecting the aesthetic appearance of customers. Clothing guides should recommend wearing blue or light blue tops when recommending clothes, which can set off the white and delicate skin, and warm colors such as pink and orange are also recommended.

Try not to recommend green or gray clothes, which will make customers' skin look yellower and even get sick.

1. For an overweight customer, tell him what kind of clothes are thin to cover the meat and so on. Most people have physical defects. If it can be solved by clothing, customers will naturally be happy to buy it.

If the customer thinks the clothes are too big, he can tell him that the children need to grow up. If you are an adult, you can tell him that they are relaxed and comfortable, or you can just say nothing, so be bigger. The tailor's shop next door can be repaired for two yuan, and you can wear it when you get fat, otherwise most clothes will shrink after washing.

The customer thinks the clothes are too small. If it's a girl, you can tell her that it's good to lose weight to buy a smaller size of clothes you like. If it's a man, tell him it's loose.

(Of course, if you encounter a size problem, you can sell it as long as it is not too big, but you can't force customers to dress as good as sacks or wrap as good as zongzi just to sell it, that's to smash your own signboard. )

It is inevitable that business people will encounter several defective products. It can be sold separately. Pay attention to the suggestion that it is impossible to buy this kind of goods, and the price/performance ratio has little impact on the whole. If you miss it, you will pay a high price, and so on.

5. cut the gordian knot. Since the customer is well dressed and ready to buy, don't give him a chance to hesitate, tell him the value of the purchase and pack it immediately. If you ask whether you need to cut off the tag before packaging, you can also reduce the return rate.

(5) Finally, some questions about bargaining.

Except for specialty stores, most people bargain when they buy clothes in stores.

When buyers bargain, sellers should pay attention to several points.

1. The buyer said that other clothes were cheaper, so tell him that I also saw the cheaper ones. If the profit is greater than this, the problem is that I don't want you to buy uncomfortable clothes. Some things can't look at the difference of three or four dollars. In fact, wearing similar clothes also has a lot of knowledge. A few dollars can make you feel comfortable. Anyway, after the reform and opening up, who cares about the money?

When the buyer asks the store to give him a small gift, you can tell him that you really have a good eye. I will return the gift to you. If you really like it, you can take two at a time. I think it is cheaper for you to sell it. Give it if you want, no.

How to improve the persuasiveness of clothing shopping guide?

Impress others with sincerity

In most cases, persuasion can be said to be a conquest of the other party's emotions to a great extent. Only by being good at using emotional skills, with emotional people and emotional people, can we move people's hearts. Emotion is a bridge of communication. If you want to convince others, you must cross such a bridge and break their psychological barriers. Therefore, when persuading others, you should be open-minded, emotional, and explain your interests, so that the other party feels that you are exchanging their views fairly, rather than having any personal purpose or malicious attempt. You should let the other person feel that you are sincerely helping him and think about his vital interests.

Endure a calm moment.

When others disagree with their own views or opinions, don't fight hard, because doing so will often arouse the rebellious psychology of the other party at the same time, and make the argument gradually deviate from the original intention of the conversation and turn to personal attacks. Therefore, in similar situations, the clever way should be self-denial, soft and firm, and express yourself with facts. Once you adopt this method, you will inevitably calm down the possible surliness of the other party and achieve the purpose of persuasion and persuasion invisibly. This kind of forbearance and persuasion skills can often win the favor and respect of others.

First, borrow social influence. People are afraid of being out of touch with society, and will unconsciously follow the crowd and imitate the practices of most people. This is the herding effect. Conformity can gain a sense of security and belonging in society, and social influence can be borrowed.

Second, leave evidence. As long as a promise is made, people usually try to realize it. So, after discussing things, ask the other party to make a promise, such as writing it down in a memo and finding a witness. It won't make you forget your promise, but also give each other a good reminder.

Third, exert the authority effect. Most people are willing to listen to the opinions of experts or authorities. When persuading others, it is better to use the celebrity effect to tell them that this is the advice of a master or that a celebrity likes to do so, which may get twice the result with half the effort. Of course, it will also be effective to fully demonstrate your expertise.

Fourth, grasp the principle of reciprocity. When you smile at others, they usually smile back at you. Similarly, when others speak, they also nod and look at him positively. When it's your turn to speak, it's easier for him to affirm and believe what you say.

Fifth, make people like you. Generally speaking, people like people who appreciate themselves. Find the other person's good points and say a few words of praise, which will make it easier for the other person to accept your point of view. For example, before getting down to business, praise his clothes, personality and attitude.

1. Before convincing others, you must think clearly about the problem, consider all the pros and cons, and ensure that your views and plans are more objective and feasible. Never force others to accept your own immature ideas or plans. It is irresponsible to others and easy to be persuaded.

2. Different persuasion objects should adopt different methods. Persuasion is by no means a simple matter of letting everyone say what he thinks and choosing the best one. Emotion is the natural enemy of rational choice. If the other person is an emotional person, we must strengthen the appeal of language and opinions to convince him. If the other person is a prude, he must be logical and have sufficient arguments.

3. Carefully observe each other's body language and wording details. What everyone said in the discussion actually turned their real thoughts into words after packaging or even several layers of packaging, so it is very difficult but important to receive each other's real thoughts accurately. There is really no shortcut. We can only try to figure out what he wants to express by carefully observing the details of the other party and paying attention to the wording of some key words. The so-called obedient. And your persuasion should not be too straightforward, because since the other party is unwilling to express it directly, it is obvious that he has scruples, so you should take care of his scruples and pack up your own ideas bit by bit. This is a helpless move, which will undoubtedly reduce the efficiency and accuracy of communication, but in order to prevent communication from intensifying into meaningless emotional confrontation, it can only be so. So persuasion really needs patience!