A story about college students' entrepreneurship?

Entrepreneurship is a successful process, and success is also a lifelong process. Look at the stories of college students' entrepreneurship, fee

A story about college students' entrepreneurship?

Entrepreneurship is a successful process, and success is also a lifelong process. Look at the stories of college students' entrepreneurship, feel their entrepreneurial spirit, stimulate their fighting spirit, and find successful methods from their stories. Then the following is what I share, hoping to help you.

He Weilong, a college graduate, must "play big" when starting a business.

Unlike ordinary college entrepreneurs, He Weilong chose to "play big".

This young man, born in 1988, is the general manager of Hebei Baker Airui Biotechnology Development Co., Ltd. ... The core technology of his entrepreneurial project comes from a doctor who returned from the United States, and the new non-cultured microbial detection chip produced by the project fills the gap in the domestic market. "Only one small production line can achieve an annual output of 6.5438+0 million pieces."

At a class reunion a few years ago, someone inadvertently mentioned Dr. Bai Xiangyang's "new microbial detection chip" technology. For most people at the dinner table, this "high-tech" cutting-edge technology is too far away from their lives, and the topic will soon pass. But at that time, He Weilong keenly captured three important messages from a few words: Dr. Studying in the United States, advanced technology, and coming from the same city as himself, and smelled some business opportunities from it.

"You are from Xingtai, go back to your hometown and develop!" After contacting Bai Xiangyang many times, He learned that companies in Shanghai, Nanjing, Hangzhou and even the United States are actively contacting Bai Xiangyang. In desperation, he can only show that he is a "killer" of "fellow villagers", and Bai Xiangyang at that time only showed his willingness to go home and develop.

He Weilong, who thought he was "on the rise", did not expect to fall into greater anxiety immediately. This high-tech project has a huge initial investment, at least 33 million yuan is needed, which is obviously an "astronomical figure" for him.

When he was "crazy", a sudden flash in his mind made his eyes bright again. He worked as an accountant in a private steel company when he was in college. In the conversation between his boss and other steel enterprise bosses, he learned that many steel enterprises are seeking transformation and upgrading because of overcapacity and high resource consumption, and they are very eager for some high-tech projects. "Can you bridge the gap?" After finishing a thick stack of materials, he began to rush to the offices of the bosses of major steel enterprises.

After doing four excellent "public relations" for a well-known local private entrepreneur, I finally succeeded! Through negotiation, the investor Longhai Iron and Steel Group will hold 55% of the shares of the new company, with Dr. Bai Xiangyang holding 40% of the shares according to technology and He holding 5%, and become the general manager of the company. At that time, Hebei Baker Airui Biotechnology Development Co., Ltd. was formally established.

"The next step is to explore how to open up the market!" When the enterprise is on the right track, the test of what really begins. "I think starting a business is like driving. After having a car, if you want to drive fast, you have to refuel, integrate resources and enrich professionals! "

At present, the new non-cultured microbial detection chip produced by the company can quickly detect viruses and germs by using the principles of microbiology and fluid mechanics. The new chip can be widely used in basic research of life science, disease diagnosis and control, import and export quarantine and other fields. It is He Weilong's dream to lead the company to go public.

Li Gongfu: Roasted trotters can also be valued at 100 million yuan.

Selling roast trotters is my sideline. My job is an assistant researcher at Institute of Electronics, Chinese Academy of Sciences, mainly engaged in the development of military industry. Reconnaissance radar, reconnaissance satellites and drones are all within our scope. But soon I will come out to sell roast pig's trotters full-time. Now I feel that the business of roast pig's trotters can be even bigger. All I need is a platform and a shop. Put my thoughts and all my energy on it and let it explode. I have been looking for a suitable second store near Wudaokou recently, but one is hard to find.

Because of family factors, I started making money by myself very early. When I was a child, my mother wrapped the leftover trotters in lotus leaves, like a beggar's chicken. It was delicious. I always remember it. When I was a graduate student at Chengdu Dianzi University, I found that barbecue was very popular, and girls especially liked to eat pig's trotters. However, the technology on the market was either boiled or marinated, and no one used barbecue. At that time, there were also roast pig's trotters at the back door of the school. The practice is completely different from what I expected, but the sales volume is very good. At that time, I thought, maybe if I do it my way, there will be more market.

Pickling and marinating are necessary steps before roasting, otherwise it is difficult to taste raw trotters. In order to learn this skill, I went to barbecue shops and braised pork shops to do odd jobs, wash dishes and sweep the floor, and look at their ingredients. Steal a little every day, borrow a classmate's house at night and debug it yourself. My tutor and classmates are both my experimental users. I tried 100 times, and the taste gradually got better. Everyone said that I could set up a stall outside, and my tutor was very supportive. I was given 4000 yuan to start. During that time, I did it alone. I ride a motorcycle for two hours every morning to the market to buy goods. 65,438+000 Jin of pig's trotters were all handled by me alone, and the pig's trotters were shelled and then depilated.

Our school is very famous in Chengdu. A graduate student who became an electrician set up a stall at the school gate, and was questioned and watched by many pairs of eyes. I often hear a lot of parents talking in front of me: children go to school in it and now they are setting up stalls. What will my children do in the future? At that time, I pushed the dining car to sell goods at the school gate every day, often avoiding the city management. After being chased by the city management several times, I am also considering whether to give up. But now that I'm out, the money is given by the teacher. How can I explain it when I'm not finished?

Later, by chance, I met a student of East China University of Science and Technology. He suggested that I start a business in Shanghai and apply for an agency fund in his name. I applied for 65438+ million at once. By the time the funds were in place, two months passed, but I was still very happy. We rented the most remote store in Songjiang because we didn't have much money. I used to believe that wine is not afraid of the depth of the alley, but now it seems wrong.

I told him, let's take a gamble and try to move the store to the side of the road. As a result, within a few days of moving out, sales soared, and more than 1000 trotters were sold in less than a week. Word of mouth is spreading slowly and our business is getting better and better. Later, the photographer found us and uploaded our video to Youku, calling for "giving up white-collar status and selling roast pig's trotters on the roadside", with more than 400,000 hits every day.

Then CCTV and Dragon TV also found it, and they were dealing with these things every day during that time. Shanghainese are very picky about food, which on the one hand urges us to improve our craft, on the other hand, it also lays a good reputation for us. However, in the spring of 20 13, pigs floated to death in Huangpu River and bird flu in Shanghai. Everyone said that pigs changed color and our business could not be done. After the defense in June, the work was finalized in the Chinese Academy of Sciences, and he left Shanghai for Beijing.

Going to Chinese Academy of Sciences may be my most conservative choice. If I report to Xi 'an and Wuhan, I may engage in satellites and nuclear submarines, and the treatment is better than Beijing. Although I came to Beijing with nothing, I still feel that I can make a breakthrough. After joining the Chinese Academy of Sciences, I went to work during the day and continued to do my own thing after work.

As in the past, our trotters are all processed semi-finished products, and then we go to barbecue. What we are considering now is not relying on the chef as much as possible, and stripping the relationship with the chef as much as possible. It's just that our supply chain is not perfect now, and a single store can do it. Once large-scale replication is started, we must consider the central kitchen or processing OEM, which is beyond our existing capabilities.

I have sold 300,000 pig's trotters in recent years. If I wanted to make quick money, I might have joined the club long ago. I didn't take this step because I wanted to do it for a long time. The application of marketing and publicity is the same. If it is not based on the product itself, publicity will die quickly, which is equivalent to castles in the air. No matter how you promote it, you will eventually return to the product itself. Over-marketing will only succeed in Beijing, because millions of floating population can make a profit without considering the second purchase, but it is not applicable to other cities.

Our Wudaokou store is about three square meters, and there are only three waiters. There was a "Little Hoof Masterpiece" brand before, but the city management felt that our brand was unqualified and took it down. I also want to know how much impact it will have on our business if there is no signboard, and as a result, everyone is still waiting in line. We have a large number of group purchases, and it is a five-star store in the public comment, ranking first in Haidian District.

At the peak, 500 trotters can be sold every day. However, I still want to expand my business. We can't do business with traditional thinking in this era. Now I'm focusing on a single breakthrough. Alibaba and Tencent both rely on one product to make brands, and they can try anything after they become famous. One side of the glass may not be broken with one punch, but it is easy to break through at a single point. We also want to build our own brand by roasting pig's trotters. With personal popularity, I will promote my corporate culture and set up a banner to attract people with ideas.

I was worried about plagiarism before, but now my thoughts are completely different. The customer spent 13 yuan to come to my place. I can probably guess what his imaginary trotters should look like, which is nothing more than clean and delicious. What I want to do later is that after spending 13 yuan, the customer not only bought what he expected, but also bought more things he didn't expect. This may be the story behind the product or the decoration style in the store. I sell more than roast pig's trotters. In order to seize the market of college students in the future, what I publicize or express in the future must be something that can positively affect the soul of college students.

Roasting pig's trotters is a business without barriers. With the participation of competitors, I have to speed up financing and transformation. We are under great competitive pressure, and we have to postpone our work time by one hour every day. We now have technical reserves for other products, except for a good team. Recently, some investors found me, but they all value the team. We haven't established this aspect yet. In the second half of the year, I invited an old classmate to start a business with me. He used to be the regional manager of Hangzhou Jiuyang Soymilk Machine. After all, the life cycle of snacks is limited and the audience is limited. I hope to speed up the pace, make my own brand before the big waves wash sand, and then transform into fast food.

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