What are the reasons why Oran Little Red Riding Hood red wine is so popular?

In China, wine consumption has a long history. However, its process of popularization and popularization has been relatively slow. For many people, drinking wine is an unattainable experience. In fact, wine brands that meet the needs of mass consumption have already emerged, and Oran Little Red Riding Hood is one of their business cards. From the perspective of price, flavor, taste and many other aspects, the future market for young red wines of around 100 yuan, represented by Oran Little Red Riding Hood, will continue to grow and become a trendy brand in the wine industry.

As an ingenious work of the century-old legendary winery - Spain's Oran Winery, Oran Little Red Riding Hood is very famous in the wine industry for its unique wine label design and pleasing taste. After it came out, it quickly became a favorite among young people around the world in a short period of time. A very important reason for the popularity of Olan Little Red Riding Hood is that the benchmark price of 100 yuan has attracted countless urban fashionable young people to have a special liking for it. The price is mediocre and not luxurious, but the taste is unique, making it hard not to be loved by consumers.

The market success of Olan Little Red Riding Hood has also defined a new industry trend, that is, wine brands priced at 100 yuan will become the backbone of the new generation of red wine consumption in the future. The solid consumer base, the public favor brought by reasonable price positioning, and the youthfulness of its own taste and style have allowed Olan Little Red Riding Hood to enter people's consumer life with a unique wine brand heritage.

At the 2021 CIIE, Olan Winery Group launched the N series of new brands: Aged Dry Red Wine N1, Aolan Collection Dry Red Wine N2, Aolan Collection Dry Red Wine N3 and Austrian oak barrel dry red wine N5. Such diverse new brands provide new choices for red wine consumer groups. In their view, it is better to try something new every now and then. What is stimulated by the constantly updated products is the adventurous spirit of wanting to try something new. It’s not just red wine, this is also a major trend in current consumption trends.

As Cao Jian, co-founder of Olan Winery Group, said: China’s wine market will continue to grow in the future, and wine will begin to become popular and popular. Wines worth around 100 yuan will be a new opportunity in the market. Olan Little Red Riding Hood will also respond to Chinese consumers' pursuit of high-quality and better life with a richer product line, better services and innovative brand experience.