Trend Analysis of Nail Industry: Looking at the Future of China Nail Industry from Japanese Nail Industry

Trend Analysis of Nail Industry: Three Future Trends of China Nail Industry from Japanese Nail Industry.

Why do we pursue Japanese manicure? Because the development of nail art in Japan is much more mature than that in China, and the atmosphere of nail art industry in Japan is very good, and the profession of manicurist is more respected, so the creativity will be much better than that in China. A professional manicurist in a school told me that many nail shops or schools in China learn Japanese nail art in name, but they are just ordinary nails, so it is difficult to meet the standard of Japanese nail art.

Today, I will talk about three future trends of nail industry in China from the phenomenon of Japanese nail art in China.

First, there are details in the rough, and attention is paid to details.

In the past, due to the low threshold of nail industry, after several years of rapid development, the number of nail shops in many cities with high economic consumption levels ranged from thousands to tens of thousands. But in many nail shops, nearly two-thirds are not professional enough. Part of the historical reason is that nail shop owners open stores early. At that time, manicure was basically a mentoring system, lacking professionalism. Now with the rise of new nail shops, some old shops have been eliminated because of the lack of professional shop resources.

Second, the demand for health and beauty.

The development of nail art and nail art has gone through several stages, from the initial heavy nail polish and crystal liquid, to the later nail polish glue, and even to the present concepts of removing alcohol and not carving and polishing. Eyelashes are also randomly inserted from one tweezer into a single graft of two tweezers. The whole process is to pursue beauty from the beginning to pay more attention to health and quality.

Bian Xiao wants to tell nail practitioners that this era has always belonged to entrepreneurs who think from the perspective of customers, and only healthy beauty is sustainable.

Third, from non-necessities to a way of life.

Strictly speaking, manicure can't improve your beauty and self-confidence. Because fingernails are so big, no matter how good, how much attention can they attract you? It is better to spend money on a beautiful dress, and the effect will definitely be better. However, with the development of economy and the improvement of people's living standards, manicure has become a kind of life like enjoying afternoon tea. In order to slow down the pace of life, a kind of leisure has gradually become a way of life.

Finally, I would like to say that at least in China, the proportion of service industry will continue to rise, and there are great opportunities in the nail industry, provided that you are professional enough to gain a foothold in this market.