More than 300,000 people bought Land Rover "Little Discovery" to go home for a new mid-level car that started in the war.

At the beginning of 2020, I believe that most people are full of expectations for the new year, but the reality is amazing enough. In addition to the "COVID-19 epidemic" that swept the world, there were "Australian fire" and "African locust plague" that lasted for four months, and so on. Every news makes people nervous. In the face of such natural disasters, Land Rover, as the world's top luxury SUV brand, has always been in the front line. As early as 1954, it cooperated with the International Red Cross to rescue natural disasters. 20 18 land rover found that Shen Xing has provided great help to the rescue with its all-terrain capability and versatility.

Land Rover found a miracle and helped the International Red Cross to help residents in remote areas of Mexico.

"The new Land Rover Discovery Sport Edition continues to lead the market segment"

New Land Rover Discovery Sport Edition

Looking back on 20 14, the Land Rover brand released the Land Rover Miracle at the foot of the Great Wall in China, creating a 5+2-seat layout at the same level, creating a luxury medium-sized 7-seat SUV market segment, and meeting consumers' demand for family cars. With the passage of time, the brand-new Land Rover Discovery Sport Edition was officially unveiled at the Guangzhou Auto Show in 20 19, and continued to lead the market segment as a brand-new product of Discovery Family. On February 14, the new Land Rover Discovery Sport Edition announced the manufacturer's suggested retail price:

The car has arrived at the dealer and can be picked up this month.

The car purchase budget of 300,000-400,000 is mostly middle-class families. Their careers are small and their families are rich. The choice of scooter is undoubtedly full of all kinds of harsh conditions. From the brand point of view, luxury brands are undoubtedly the best choice, while from the functional point of view, SUVs with good passability, large space and rich functions are very ideal. As it happens, this is also the advantage of the new Land Rover Discovery Sports Edition. With its extraordinary all-round performance, it is full of goodwill to help the International Red Cross to carry out humanitarian relief.

"It was born extraordinary and is a good choice for new middle-class families."

Relevant data show that since 20 17, the post-80s gradually replaced the post-80s, becoming the backbone of consumption, while most middle-class families are also post-80s and post-90s, and they have a high degree of acceptance of new things. They hope that their car is a car that looks fashionable and beautiful enough. The brand-new Land Rover Discovery Sport Edition is born extraordinary, with many genes of youth, fashion and sports, which can fully satisfy the car aesthetics of middle-class families.

As the newest member of the Discovery Family, the brand-new Discovery Sports Edition continues the family design language. The iconic double-banner air intake grille adds the functions of the upper and lower active air intake grille, realizing the combination of beauty and performance. At the same time, its brand-new LED headlights make its front face more radical, and the flowing turn signal is even more impressive.

In order to emphasize the sports style, the new Land Rover found that the sports version is equipped with 20-inch wheels, and the diamond cutting style is attractive enough. Careful you can also find that the use of Brembo alloy brake discs and ceramic brake pads not only provides a stronger grip, but also ensures a certain braking performance, making the driving process more reliable and stable.

From the rear 45, the new Land Rover found that the sports version has a sporty coated spoiler tail, and its brand-new rear bumper also creates a light and simple style, and the hidden exhaust design shows a low-key side. The addition of R-Dynamic version makes the newly discovered sports version worthy of the name.

"Luxury and practicality coexist, and it is a good helper for the family."

The new Land Rover Discovery Sport Edition is based on Jaguar Land Rover's latest PTA? The luxury transverse engine platform is built to face the trend of electrification and intelligence of vehicles in the future. Therefore, when you enter the cockpit of a new car, you will find that the sense of luxury and technology created by it coexist.

From the perspective of male consumers, the brand-new independent electronic gear lever and three-spoke multi-function steering wheel can stimulate driving desire. Secondly, the Windsor leather seat with contrast stitching can make the driver firmly stick to the driver's seat, giving him strong driving safety. In addition, the intelligent four "screens" composed of 12.3-inch full LCD virtual instrument panel, 10.2-inch high-definition touch screen, high-definition ultra-wide-angle streaming media interior rearview mirror and the second-generation high-definition full-color head-up display system are also the favorite of male consumers after 80 s and 90 s, advanced ADAS? The safe and convenient travel experience created by L2 intelligent driver assistance system, together with intelligent personality setting system, intelligent key bracelet and wireless charging, is the dream of many big boys.

From the perspective of female consumers, it is necessary to test the functionality inside the vehicle. Most notably, when the epidemic struck, the brand-new Land Rover found that the sports version was on the market at the right time, and its air conditioning system could provide users with triple safety barriers, including air quality monitoring system, PM2.5 smog purification system and nano-level negative ion sterilization system, all of which are standard for the whole department.

Among them, the air quality monitoring system can monitor the air quality outside the car in real time, and automatically switch the air conditioner to the internal circulation mode when the air quality outside the car is poor; The PM2.5 smog purification system has a filtration efficiency of more than 95% for particles larger than or equal to 2.5 microns in the air, which can greatly reduce pollutants entering the engine room. At the level of internal purification, the new Land Rover Discovery Sport Edition is the only model in its class that comes standard with a nano-scale negative ion sterilization system. The system can ionize the air to generate charged negative ions wrapped in water molecules, effectively eliminate the odor inside the car, inhibit bacteria and allergens in the air, comprehensively improve the air quality inside the car, and care for the life and health of passengers.

Secondly, the front seat has 14-way electric adjustment and includes 4-way electric waist support, so that the hostess can still enjoy the comfortable ride of the main driver when sitting in the co-driver. The memory function of the front seat is also particularly suitable for multi-person car families, eliminating the operation of frequent adjustment. 10 people * * * enjoy the intelligent personality setting system, which can identify the driver's identity through the key or paired mobile phone, and realize air conditioning adjustment, intelligent driving, multimedia control and other settings.

If there are children at home, the new Land Rover finds that the sports version can also meet the travel needs. The 5+2 seat layout design pioneered by the same level can create flexible seating space. For example, the second row of seats can be laid down at 4: 2: 4, and the third row of seats can be laid down separately. Children's sundries or strollers can be completely put into the trunk, so it is particularly easy to go camping in the spare time on weekends. In terms of details, the opening angle of the new car door is close to 90, and it is very intimate for the elderly to get on and off. In addition, the door can achieve "unlimited position", and it can be easily opened even in a narrow space to prevent the door from being rubbed.

"Every man has a Land Rover dream and drives it to the horizon."

As a family member, all the advantages of the new Land Rover Discovery Sport mentioned above can benefit, and as the main driver's seat, driving is undoubtedly the most enjoyable. In terms of power system, the new Land Rover Discovery Sport Edition is equipped with English 2.0T turbocharged engine, and won the "Top Ten Engines of Ward" award in 20 18. Its low-power version has a maximum output power of 200 HP and a maximum torque of 320 Nm. The high-power version has a maximum output power of 249 HP and a maximum torque of 365 Nm, and can complete 0- 100km/h acceleration in 8.2 seconds.

In addition, with the 2.0T turbocharged engine, the newly adjusted 9-speed automatic transmission can make the shift of the vehicle smoother and improve the fuel economy. The comprehensive fuel consumption of the Ministry of Industry and Information Technology is 7.6L/ 100km. For a seven-seat SUV, this achievement is undoubtedly ahead of peers.

Of course, as a luxury scooter for middle-class families, you can't just care about driving, so the new Land Rover discovery sports version also takes into account NVH performance. In addition to Pirelli silent tires, the new car has also optimized the door sealing strip of the whole vehicle, and the wind noise has been greatly improved. Of course, don't forget that thanks to the new PTA luxury transverse engine platform, the new Land Rover Discovery Sports Edition also comes standard with a 48-volt light mixing system, which can not only reduce fuel consumption and improve power performance, but also reduce the extra noise caused by high-load operation of the engine at the start, thus ensuring a quiet and comfortable riding environment in the car.

"Extremely brave, living up to the reputation of Land Rover's all-terrain."

In fact, when it comes to Land Rover, many people are associated with its off-road performance. After all, Land Rover's all-terrain off-road performance is really convincing. Perhaps this is also an important prerequisite for the International Red Cross to decide to cooperate with Land Rover. The new Land Rover Discovery Sports Edition inherits the all-terrain ability of the Discovery Family, and it has a brave side when driving in various complex road conditions.

The new Land Rover Discovery Sport comes standard with the second-generation intelligent all-terrain feedback adaptive system, with 6 terrain and driving modes+1 automatic mode. Among them, automatic mode is new. In this mode, the vehicle will automatically match the best terrain mode according to different road conditions, adjust the throttle response, chassis setting, torque output and distribution of the vehicle in real time, realize intelligent automatic switching between four-wheel drive and two-wheel drive, save fuel consumption and calmly deal with various complex road conditions. As a middle-class family, traveling by car and exploring nature are indispensable lifestyles for the whole family. The new Land Rover found that all kinds of interesting things happened in the sports version on the road are different enjoyment in life.

Just like there is a shallow river ahead, most people will make a detour, but the new Land Rover found that the wading depth of the sports version is 600 mm, the gap between the car body and the ground is 2 12mm, the approach angle is 24, and the departure angle is 30, so it is not necessary to cross the river by car. This is the charm of Land Rover. When encountering more complicated road conditions, Land Rover's all-terrain "perspective" technology pioneered in the world can present the virtual image below the front of the car on the central control screen, which perfectly solves the final visual blind spot. ATPC all-terrain process control system can cruise at a constant speed within the speed range of 1.8-30 km/h, and the driver's full attention is used to control the direction, making off-road easier and safer.

"Don't go out to see a new car, I think Land Rover can."

In the face of the epidemic, Jaguar Land Rover launched three "heart" guarantees for the first time, and relieved consumers' worries through three measures: safe arrival at the store (comprehensive upgrade of store guarantee), safe car purchase (brand-new online car purchase experience) and caring maintenance (comprehensive support and considerate care). At present, the protection of Jaguar Land Rover stores has been fully upgraded, and public areas, exhibition cars and customer rest areas are disinfected every day. All employees are required to wear masks, and users can rest assured to buy a new Land Rover Discovery sports car.

This article comes from car home, the author of the car manufacturer, and does not represent car home's position.