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The origin of ice mound
The image of "ice shield" originally originated from "sugar gourd"
According to reports, from 2065438 to August 2008, the design team led by Liu of Guangzhou Academy of Fine Arts began to design the mascot of Beijing Winter Olympics.
Liu told China News Service that the image of their mascot works is not the giant panda you see now, but the creative prototype is the traditional snack candied haws in northern China. "I'm from the south. When I was a child, my impression of the north was ice and snow and candied haws. " Liu said:
The original creative prototype of "Bingdundun" is candied haws, a traditional snack in northern China.
"But we found that sugar-coated haws, as the display and carrier of the national image, still feel less weighty." Liu said that their design team began to try to incorporate new elements.
In the following time, the design team started the modification for 7 months on the premise of retaining the ice shell of sugar-coated haws. They tried to replace the image of tiger, rabbit or elk under the ice shell, and finally thought that the national treasure panda was the most suitable to represent China.
The design team tried to replace it with the image of a tiger, rabbit or elk under the ice shell.
Liu specifically mentioned that they introduced the "ice ribbon" image of the National Speed Skating Hall to the helmet of the giant panda. "At that time, I felt that we had hope at once. The whole mental outlook of the giant panda was brand-new, with color, warmth and temperature."
In the end, after thousands of revisions by the design team, "Ice Shield" stood out from nearly 6,000 entries in the world and was officially identified as the mascot of the 2022 Beijing Winter Olympics.
"Ice shield" is not only the image of a giant panda, but also has rich connotations.
As an important element of the visual image system of the 2022 Beijing Winter Olympics, the mascot "Ice Shield" has been widely concerned and loved by the public since its birth.
As a core member of the "Bingdundun" design team, Liu believes that "Bingdundun" is not only a simple and lovely giant panda image, but also has rich implications.
"It is the representative of the image of China and China, stocky, simple and honest and friendly. It is represented by one word, and that is warmth. Warmth is a manifestation of the friendship and peace of the people of China. " Liu said:
The "ice shield" combines the image of giant panda with the super ice crystal shell. The shape of the head shell is taken from the ice and snow sports helmet and decorated with colorful rings. The overall image looks like an astronaut.
In Liu's view, the giant panda is recognized as the national treasure of China in the world, and its image is friendly, lovely and naive. The giant panda's head is decorated with colorful auras, and the overall shape is like an astronaut, just like an expert in ice and snow sports from the future, which embodies the combination of modern technology and ice and snow sports and means creating extraordinary and exploring the future.
Compared with the previous giant panda mascot "Ice Shield", it has inheritance and innovation.
In fact, from 1990, Pan Pan, the mascot of the Beijing Asian Games, Jingjing, one of the mascots of the 2008 Beijing Olympic Games, to the ice shield, the mascot of the 2022 Beijing Winter Olympics, all three mascots used the image of the giant panda.
How to break the traditional form and make new creations is the difficulty for the design team. The viewpoint put forward by Liu is "the aggregate of historical symbols and realistic symbols".
Liu said that they set 2022 as a future world with a sense of science and technology. "Ice Shield" needs to add some characteristics of the times under the historical password, such as 3D technology and some scientific and technological elements of the 5G era.
"Let it have the times, and we can form the' ice pier' shape with the significance of the times today." Liu believes that compared with the previous giant panda mascots, the "Ice Shield" has not only the inheritance of traditional culture, but also the breakthrough and innovation of new technologies in the new era.
Liu is both surprised and proud of the recent popular "ice escape". He believes that "Bingdundun" can be loved by Chinese and foreign people, revealing the strong appeal and attraction of China culture.
Liu, who has been busy promoting the Winter Olympics culture in Jiangxi and Guangdong provinces recently, admits that as a designer and cultural volunteer, he believes that through his own efforts, he can further spread the Winter Olympics culture, stimulate the ice and snow sports in China and even the world, and especially let people in southern China participate more in the Winter Olympics.
Cultural Characteristics of Bingdundun
Emoji package: On the morning of September 2 1, the first set of WeChat characters for Bingdundun, the mascot of Beijing 2022 Winter Olympics, and Xue Rongrong, the mascot of Winter Paralympics were officially launched. This is the first officially released "dynamic" mascot after the release of the mascot image; On the morning of June 65438+1 October1,the National Day series of WeChat characters for the mascots of the Winter Olympics and the Winter Paralympics "Ice Shield" and "Edelweiss" were launched.
Stamps: On June 65438+1October 65438+June 6, 2020, BOCOG and China Post Group Co., Ltd. jointly held the launching ceremony of "Commemorative Stamps for Beijing 2022 Winter Olympics Mascot and Paralympic Mascot" and issued a set of two commemorative stamps for Beijing 2022 Winter Olympics Mascot and Paralympic Mascot.
Rover: On June 65438, 20021/KLOC-0, the National Space Administration released the first images taken by the Zhu Rong rover. In the image named "China Seal", an "ice mound" appeared.
Plane: On September 5, 2020 12: 20, the first themed painted plane of Beijing 2022 North Winter Olympics-Winter Olympics Ice and Snow successfully made its maiden voyage. Among them, the left back is the Winter Olympics mascots "Ice Shield" and "Edelweiss".
Sculpture: 202165438+February 28th, the main plastic of Harbin Sun Island Snow Expo was completed. The mascot of the Beijing Winter Olympics and the mascot of the Winter Paralympics are lifelike, with a length of 100 meter, a height of 30 meters and a snow volume of 27,000 cubic meters. With Harbin's landmark buildings, the elements of the Winter Olympics are ingeniously integrated with the charm of ice, love and snow. ?
Variety: Ice Shield joins CCTV 2022 Lantern Festival. In February 2022 1 1, the official ice shield of CCTV's 2022 Lantern Festival party joined in and issued a work permit with the number "00 1". On February 18, the children's musical Ice snow dream in Bingdundun, produced by Beijing Performing Arts Group and produced by Beijing Children's Art Theatre, was staged at the National Centre for the Performing Arts.
Symbolic meaning:
The ice shield is the mascot of the 2022 Beijing Winter Olympics. "Ice" symbolizes purity and strength, which is the characteristic of the Winter Olympics. "Dundun" means honesty, stockiness and loveliness, which conforms to the overall image of panda and symbolizes the strong physique, tenacious will and inspiring Olympic spirit of Winter Olympics athletes.
The panda's head is decorated with colorful rings, inspired by the "Ice Ribbon", the national speed skating hall of Beijing Winter Olympics. The flowing bright lines symbolize the ice and snow sports and the 5G high-tech track; The shape of the head shell is taken from the ice and snow sports helmet, and the overall shape is like an astronaut. He is an expert in ice and snow sports from the future, which means the combination of modern technology and ice and snow sports.
Usage scenario:
Unless otherwise stipulated by laws and regulations, no unit or individual may use the image and name of the mascot, including the development, dissemination and sale of related derivatives expressing the work, without the permission of the Beijing Winter Olympics Organizing Committee. The image and name of the mascot shall not be divided, distorted, tampered with or used as part of other patterns. Those who use the mascot image and name according to law shall abide by the relevant technical standards and norms formulated by the Beijing Winter Olympics Organizing Committee.
With the permission of the Beijing Winter Olympics Organizing Committee, the ice pier can be used for non-commercial purposes by non-profit legal persons or organizations such as government agencies, grassroots mass autonomous organizations and institutions. Participants in non-commercial activities shall not engage in any form of commercial publicity by participating in non-commercial activities, except sponsors at all levels of the International Olympic Committee, the International Paralympic Committee and the Beijing Winter Olympics Organizing Committee. If the news media reprint or quote the ice shield in newspapers, periodicals, radio stations, television stations, the Internet and other publicity reports, it is not necessary to go through the licensing procedures according to law. If the use behavior conforms to the use for personal appreciation, such as weaving patterns on personal items such as scarves and gloves for personal use only, it does not constitute infringement.
The determination of copyright infringement is not based on whether the use behavior has commercial profit purpose, especially in the case of spreading works through the network. Therefore, if the images of "Ice Shield" and "Edelweiss" are made into patterns similar to expression packs and spread on the Internet without the permission of the Organizing Committee, even if there is no charge involved, it is also an infringement.
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