Management is communication, communication is the concentration of management, communication is the daily work of the fourth brother

From Shang Shilang's new work "The Management of "Fourth Brother" Dong Lijie"

People often ask me a question: What is management? What is management?

In fact, everyone who has been with Fourth Brother on this issue knows that there is nothing complicated about management, there is only two words: communication.

Of course, if you want to fully understand this truth, you should ask Fourth Brother yourself.

1. Communication is management (Excerpt from Five Strategies Management Method)

The fourth brother said: "Management is communication."

In modern enterprises, there is a special need for communication, mutual understanding, and information exchange between people, between departments, between superiors and subordinates of the enterprise, and between various other aspects.

However, in real life, there are often invisible "walls" between people, which hinders communication with each other. Although modern communication equipment is amazing, it cannot penetrate this invisible "wall". If the communication channels are blocked for a long time, information is not exchanged, emotions are not harmonious, and relationships are not coordinated, it will affect the work and even make the enterprise go from bad to worse. If we analyze it carefully, we will see the existence of this "wall" at any time. For example, in the production activities of the enterprise, some business departments are not clear that their production activities should be coordinated with the production plan of the entire enterprise, and some even pursue the private interests of their own units by any means, without considering the interests of other business departments, and even Unwilling to collaborate with other departments. They did not expect that doing so would bring adverse consequences to the production activities of the entire enterprise.

Another example is that some managers are subjective and arbitrary. One person has the final say. They cannot listen to the opinions of subordinates, let alone criticism of their own mistakes. They do not understand that regular communication between superiors and subordinates is required. They do not understand that if the opinions and suggestions of subordinates are ignored or indifferent, it will dampen their enthusiasm and sense of responsibility for the company, and the subordinates will become passive and dull. In this case, once an emergency occurs in the company and all employees are required to come up with ideas, find ways to overcome the difficulties, the employees will be indifferent and will not have any enthusiasm or enthusiasm.

Therefore, to manage a modern enterprise well, it is necessary to continuously strengthen the exchange of information, transfer of materials, and exchange of emotions within the enterprise. Employees must clearly understand the company's principles, policies, and situation, and gradually establish a set of Mature and complete communication system.

2. Communicate with everyone at any time and at any place

The fourth brother said: "According to statistics, 66%-89% of the time of senior managers is spent on communication."

Fourth Brother’s communication can be said to be all-round. Anyone related to him will be listed on the communication list. Let’s take a look at Fourth Brother’s communication system. Of course, we won’t talk about communication and handling of emergencies. We will only talk about daily regular communication.

One is meeting communication. Unless there are special circumstances, he must attend the morning, weekly and monthly management meetings on time. Among them, the morning meeting discusses work ideas and unified thinking, the weekly meeting summarizes work, arranges work, and manages training, and the monthly meeting summarizes and improves. So let’s not talk about the problem? Yes, the problem is solved when it occurs, and it is not allowed to be brought to the meeting.

One is learning and communication. The fourth brother will arrange independent learning courses for the key talents to be cultivated. He will accept the learning results every three days and provide comments and guidance on their learning. Furthermore, each department is a study group. The fourth brother needs to learn about the specific learning situation from the team leader every week for guidance and adjustment.

One is routine communication. The fourth brother has to talk to three people every day about work, life, relationships, and family. This way he can have a clear understanding of his team and know people well. Talents can be good at their duties.

One is communication with family members. Every year at the annual meeting, the fourth brother will invite the family members of outstanding employees to participate and communicate with them in detail before the meeting; in addition, the fourth brother will also visit certain families to conduct in-depth discussions. Understand the actual situation of employees, help when they need help, and encourage when they need encouragement.

External communication with the government, communication with entrepreneurs, communication with investors, communication with students, the round table meeting of the Five Strategies Business Book Association, the Five Strategies Forum, etc. are all done by Si Ge communication object.

Then there is the communication with customers, agents, and suppliers. These have detailed plans and are all carried out according to the plan.

One time, my fourth brother said something at a company meeting that shocked me: "The birthdays of several of our key leaders are related to the 9th. Executive Vice President A is February 19th, and the Marketing Vice President is February 19th. Chief B is always on January 9th, and Technical Vice President C is always on June 21st, 6+2+1=9, which also indicates that our career will be long-lasting.”

Why is it shocking? There are basically no bosses I have come into contact with who have such clear information about their team members. They only have big things in their eyes and never ignore these "little things". You must know that it is these "little things" that can achieve your big things. Of course, this is just a small part of Fourth Brother's story. The situation he grasps is beyond your imagination, so the combat effectiveness of the team he leads is absolutely top-notch.

Just imagine, who is not willing to work hard for such a person, and who is not willing to cooperate with such a person.

3. One-sentence summary

The fourth brother’s frequent communication is the surface we see, but what we need to learn are two deep-seated points:

The first is self-improvement through communication;

The second is time management methods to support communication!

Postscript: Today is the last day of March 2020. One month has passed in the blink of an eye. In the process of sorting out the materials of Fourth Brother, I found that my thinking is also improving, and my systematicness is also becoming more... powerful.

I am very grateful to so many people who like my work. Next month, let us continue to follow the footsteps of the fourth brother.

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The protagonist of this article: Dong Lijie, nickname : Tianhe Wuyou, known as the "Fourth Brother in the Management Industry", is the author of "Five Strategies Management Method", "The Road to Lean Operations", "Five Strategies Partner Model", "Informatization Strategy under Intelligent Manufacturing", "Five Strategies Marketing Model" Works such as "Five Strategies and Nine Symptoms Model of Enterprises".

March 31, 2020 in Beijing

Shang Shilang (just wants to be a Bole in the management world)