I am a novice at Taobao. How should the store be operated and promoted?

There are many ways to promote store operation. It's up to you to do it yourself. I have compiled the following information for you, hoping to help you.

First do some optimization, such as store optimization, baby optimization including title, details page, etc., and then do some promotion inside and outside the station.

1. Promotion in different places: mainly in taobao guest. At present, it is more reliable to promote this method in taobao guest, because it is a business that is promoted first and then paid. Like Niudan, a well-known high-traffic platform, all exhibitions and clicks are free, and Taobao commission is paid only after the transaction is completed, and the commission ratio can be adjusted at any time to flexibly control the expenditure cost and reduce the risk.

In addition, off-site promotion can also be done as forum promotion, QQ group promotion, blog promotion, microblog promotion, etc., and the promotion method should not be too single.

Second, in-station promotion: through train promotion, Taobao community promotion, gift promotion, etc. It can be done.

1, through train promotion: This is the most direct promotion method to increase store traffic. You just need to choose the baby that you think is more advantageous and competitive, and then hang up the through train. Because this is a paid promotion, there is no guarantee that there will be a deal, so you are very particular about the choice of baby, price control, hanging channels and methods. This kind of comparison of burning money must pay attention to matters needing attention.

2. Taobao community promotion: As online shopping is still popular, many Taobao communities have mushroomed. Both buyers and sellers like to soak in the community. Buyers want to find what they need, and sellers promote their products here. Everyone may become your potential customers, but you need to pay attention to some community rules when promoting.

3. Gift promotion: Bian Xiao thinks this is also a good promotion method. When buying goods, he will give small gifts when he reaches a certain amount. Many people like to give things. Although the gift itself is worthless, it will satisfy the vanity of many people. They will feel that they have earned it, so gift promotion is a good choice.

I hope I can help you and adopt it.