What is the distinctiveness of a trademark? How to understand the distinctiveness of trademarks

According to Article 9 of the Trademark Law, "Conditions for applying for trademark registration": "The trademark applied for registration shall have distinctive features and be easy to identify, and shall not conflict with the legal rights previously obtained by others."

Many people who register a trademark will be rejected because the trademark is not obvious. Today, Chuangtong will tell you what a trademark is remarkable.

Salience is a basic feature of registered trademarks. From the perspective of trademark authorization and confirmation, when choosing a trademark, we should try to choose those logos with strong distinctiveness. What is meaning?

What is meaning?

The distinctiveness of a trademark is also called distinctiveness or identifiability. Generally speaking, it is a characteristic of a sign. When used in goods and services, consumers can distinguish the providers of the goods and services from other providers of the same or similar goods and services. As can be seen from the above description, the distinctiveness of a trademark is a relative concept, which is not an inherent feature of the logo itself, but a concept related to the logo itself, the goods or services using the logo and the consumer's perception.