If businessmen want to make money, they must do a good job of making money in the mode of "precision, accuracy, cruelty, low speed".

Businessmen need to establish their own money-making model if they want to do business well. It is difficult for a businessman to do well if he doesn't have a good plan for his own money-making model and just imitates the way other businessmen make money. Because the products provided by different enterprises, the resources they have, the quality and ability of employees, market choice and market positioning, brand awareness and reputation, industry status and ranking are all different. Therefore, the same money-making model, others can succeed, you can't. This is also the reason why many businessmen can't succeed in copying other people's business methods and skills.

Before doing business, businessmen need to design their own money-making model. Businessmen can imitate the money-making model of other enterprises, but they can't completely imitate it. They must combine the characteristics of their own enterprises and innovate and transform other people's money-making models. Specific problems must be analyzed in detail and have their own characteristics.

First, the essence

Choose your target customers carefully. No matter whether a businessman is doing a big business or a small business, he must choose the target customers accurately, and never blindly choose the target customers. Businessmen should not simply think that our products are omnipotent products, and anyone can use our products. There are many types of customers and limited resources for businessmen. The products provided can not meet the needs of all customers, but only a small number of customers. Therefore, businessmen should choose their target customers carefully. The five wealth myths created by Du Fu in marketing guru are all based on the careful choice of target customers. There is even a famous saying that I had a good back when I was a child. At school, I used stars with good memories. I use 8848 and e-books after work. Now rich people start drinking small pots of tea.

Products should make customers feel that they are fine products. It's hard to define what a boutique is now. For example, Baidu's explanation of fine products is: the purest part of matter, the object, grade and nature of extraction; Or carefully created works; Excellent works; The most exquisite items. Since there is no clear definition of fine products, businesses must use marketing strategies to make target customers feel that their products are fine products and do a good job in this regard. For example, the extreme proposed by Xiaomi can be said to be a boutique.

Whether a product is a boutique depends not only on the quality of the product, but also on the description of the boutique through language, or that the boutique is spoken, not made.

Service should make customers feel taken care of. The service provided by the businessman for the target customer is not only high-quality service, but also the care and love for the customer, which makes the customer feel that it is tailor-made for him. There is no standard for what is good service. Businessmen can also make a fuss about providing services to customers, so that customers feel that they are carefully customized for her.

Second, accurate

Accurately grasp the market dynamics. Businessmen should accurately grasp the market dynamics by investigating the macro marketing environment, market conditions, consumption trends and scientific and technological development trends. If businessmen can't accurately grasp the market trends and don't understand the trends, but believe other people's opinions, do business with hot spots and choose the wrong business projects, the result is that the direction is wrong and the consequences are very sad.

Accurately grasp the pain points of users. Only when the products provided by businessmen make the target customers feel valuable will customers buy the products. Valuable products are products that can help target customers solve pain points. For example, if you are hungry and want to eat, a businessman should analyze what kind of food the target users want to eat, what kind of food can make the target customers eat more, eat happily and pay more, and what kind of food the target customers don't want to eat, eat more or pay more.

Accurately locate the product. Product positioning is based on target customers, that is, what products a businessman makes is not decided by the businessman himself, but designed according to the needs of target customers. Many businessmen often make the mistake of making products that they think are good. Because businessmen think that good products are not necessarily products that target customers like.

Third, malice.

Pay attention to marketing creativity. Selling is not selling products, but selling different products. Businessmen should pay attention to differentiated marketing if they want to sell their products well. Therefore, businessmen must attach great importance to marketing creativity. Businessmen have a lot of room for marketing creativity, so don't be limited to the production and sales of existing products. Merchants can carry out creative marketing in products, services, price description, channel design, promotion, business model and so on. Businessmen are not creative and difficult to sell; Micro-creativity may have a big sales breakthrough.

Pay close attention to the market impact. A businessman's products have the right to speak in the market, and he has an absolute advantage in marketing. If a businessman's products have no right to speak in the market, they can only be manipulated and slaughtered. Businessmen must make more fuss about the influence of the market and constantly enhance the influence of the market. Perhaps many businessmen will show helplessness because they think their businesses are too small and unpopular. But in the internet age, businessmen can only talk to customers loudly and constantly, and talk to customers every day. Businessmen talk too much, and they have influence.

Pay close attention to brand marketing. Brand is the life of a businessman. Because brand is sales volume, brand is flow, brand is added value, and brand is the most powerful means of competition. Once the main business of a businessman is determined, it is necessary to pay attention to brand building and brand building. Every marketing activity done by a businessman should add points to the brand.

Fourth, low

Every businessman's resources are limited, especially in terms of funds. Businessmen must design money-making models according to their own characteristics, and never compete with competitors for funds and prices. For small and medium-sized businesses, low-cost marketing strategies should be considered to seize the market and customers.

The era of network marketing provides sufficient conditions for merchants to do marketing at low cost. Merchants don't have to spend huge sums of money to do hard advertising promotion, but can use the free resources of the Internet to do marketing. For example, with the help of network hotspots, topic marketing and free media, we can promote businessmen's enterprises and products, and we can also carry out momentum marketing.

Five, come on

Businessmen need to make money quickly. Businessmen will miss many good business opportunities and lose development opportunities if they don't open the market quickly and grasp the awareness of customers.

There is a famous saying in marketing: you can't try to make a market, but you can gamble. If businessmen try to make a market, that is, make a market slowly, the success rate is very low, and even the funds invested are often wasted, which has no effect at all. For example, it takes 500 thousand to start a regional market quickly, but businessmen only invest 50 thousand to try, and this 50 thousand will not produce any sales effect Therefore, to ensure that the market can be opened, 500,000 yuan needs to be invested, and 500,000 yuan must be invested. This money must not be saved.