In urgent need of an introduction to Apple in both Chinese and English

The development of Apple has been full of twists and turns. Here is a brief introduction to his development trajectory. Design Online. China

- Steven Wozniak and Steven Jobs, two talented teenagers, had become inseparable friends in high school. Wozniak had the opportunity to get involved in the field of computer design, and in 1976 he designed what would become Apple I computer, the visionary Jobs insisted on trying to sell this machine. So on April 1, 1976, Apple broke out of Shanghai Industrial Design.

Apple I received a lukewarm response from the market. It wasn't until the birth of the Apple II in 1977 and its first commercial demonstration that it attracted people's attention. Apple's sales have increased significantly, and the size of the styling design company has naturally expanded.

-In 1979, Jobs and several other engineers visited Xerox's PARC laboratory and "stolenly learned" the graphical user interface technology from there and applied it to Apple computers.

-In 1980, Apple had thousands of employees, and its products began to be sold all over the world. Apple became synonymous with computers.

-In 1983, Appearance Design Jobs began to hire John Sculley, a former PepsiCo executive, as Apple's CEO, believing that he would make this prematurely declining apple "rejuvenate."

-In 1985, the differences between Jobs and Sculley became more and more serious about product design, and Jobs of Apple had to leave Apple. Sculley gained absolute leadership of Apple in industrial design.

-In 1987, Apple released its Mac II, a powerful home computer with monthly sales of 50,000 units. Apple has had a few good years again.

-In 1991, the operating system of Apple computers was: Mac OS, but it was incompatible with popular compatible computer software and hardware. This greatly restricted its development. This once very successful market strategy has now suffered a lot, and Microsoft's operating system has quickly occupied a large market.

-They relieved Scully of his duties in June 1993. Design Online. China

-In 1994, Apple released its home computer PowerMac. The first model based on the high-speed processor PowerPC chip jointly developed by IBM and Motorola. However, due to its closed market strategy, only a few manufacturers have obtained limited technology licenses and are still unable to open the market well. Facing the open compatible machine market, Apple's door is getting tighter and tighter, and the road is getting narrower and narrower.

-The release of Microsoft WINDOWS95 in 1995 made it even worse. Apple winter is coming.

Then something dramatic happened. Apple is in urgent need of a leader who can lead it out of the trough, but it has not been selected for a long time. Faced with the dying Apple, many business leaders are daunted.

-In 1996, with the support of many former colleagues, jobs began to play a role in the company and became the de facto leader, known as the "transitional president." But at this time, Apple's stock dropped to the lowest point in five years, and Jobs faced the biggest challenge in his life to save his beloved Apple.

-On November 10, 1997, Apple announced that it would carry out direct sales of Power Computing through the phone and the Internet. The sales were very good, and then it launched a new model: PowerMacG3

Signs of recovery slowly emerged, and Apple finally stopped its decline and began to make modest profits for several consecutive quarters. Jobs continued his recovery plan and launched truly epoch-making legendary Apple products: iMac (1998), iPod (2002)

Apple’s legendary founder-Steve Jobs

Apple's legendary development and development of legendary products are largely due to the company's legendary CEO Steve Jobs - the founder of Apple Man, his legendary life must start before his birth.

Steve Jobs was born in Silicon Valley in 1955. His biological mother was a young, unmarried graduate student, and she gave him up for adoption. Adoptive parents are typical blue-collar workers and do not have a superior environment.

In 1972, when Jobs was 17 years old, he went to college at Reed College in Portland, where he began to explore Indian Buddhism and learned how to do sales from student religious leaders. After six months there, Jobs decided to drop out, convinced that he would be justified in doing so.

In 1974, he went on a pilgrimage to India. After his wandering, he gained a new understanding and believed that Edison's contribution to the world was much greater than that of Buddhist masters. So he returned to Silicon Valley and joined the Homemade Computer Club founded by Wozniak, which led to the advent of the personal computer.

In 1976, when he was 20 years old, Steve Jobs and Wozon (Wozon, one of the founders of Apple) founded Apple in the garage of Jobs’ parents. In ten years, Apple had grown from the two of us in a garage into a $2 billion company with 4,000 employees.

In 1986, when he was 30 years old, Jobs was fired from his own company. How could he be fired from his own company? It turned out that as Apple grew bigger and bigger, Apple hired John Sculley, the director of Pepsi-Cola, to manage the company together with Jobs. Then our views on the future of the company began to diverge, and eventually we turned against each other. At this time, the board of directors sided with John Sculley, so at the age of 30, Jobs left the company.

After being squeezed out of Apple, Jobs felt disappointed, but soon cheered up. Although he is not a technician, he is a genius with unique insight and good at developing new products. In September 1985, he sold all his Apple shares to start a new business, but still retained one share in order to obtain annual financial reports and to express his deep love for Apple.

Jobs founded Next Company to develop a new generation of computers, and at the same time bought the film and television animation company Pixar (later to become the world's most famous three-dimensional animation company).

In order to use Next's new technology, Apple acquired Next for US$400 million at the end of 1996. However, it was operated illegally and did not gain the market it deserved. Instead, it resulted in losses due to high costs. Design Online. China

In July 1997, CEO Amelio had to resign due to five consecutive quarters of losses. At that time, Apple was on the verge of bankruptcy, and people thought of Jobs again, so at the critical moment he resigned He was also appointed as interim president and chief executive officer. (In 1985, when Jobs was fired by the board of directors, the U.S. computer industry entered a period of rapid development. Compaq and Dell both stood out during this period. However, as the ancestor of personal computers, Apple faltered. It had three CEOs in ten years. Sales shrank from US$11 billion to US$7 billion)

The first thing Jobs did after returning to Apple was to shorten the front line and reduce the 15 products under development to 4. Lay off some staff and save operating expenses. Secondly, promote Apple’s characteristics. Apple has always targeted the consumer market, so he wants to make Apple the Sony of the computer industry. He started developing iMac when he took office, making the computer very suitable for home use. The third is to develop sales channels and make CompUSA the exclusive dealer of Apple in the United States, so as to greatly increase the sales of Mac machines. Fourth, adjust alliance strength. It reconciled with its old enemy Microsoft, obtained a $150 million investment from Microsoft, and continued to develop software for Apple machines. At the same time, the technology licenses for compatible manufacturers were withdrawn, so that they can no longer make money from Apple's technology.

The launch of the iMac in the first half of 1998 was a success, and Apple turned a profit. Now people are talking about how the rejuvenated Apple will promote the development of the computer industry, not about Apple's impending bankruptcy. It was the 43-year-old Jobs who brought Apple back to life.

In 2004, when Apple's prospects were promising, Jobs was diagnosed with cancer. A scan clearly showed that Jobs had a tumor on his pancreas. It was diagnosed as an incurable malignant tumor and he was given a maximum of 3 to 6 months to live. Jobs had surgery and is now fine.

This was the closest Jobs came to death. After this experience, Jobs gained a deeper understanding of life. He said: People's time is limited, so don't live according to other people's wishes. It is a waste of time. Don't be constrained by prejudices, that is living according to other people's assumptions. Don't let the noise of other people's opinions drown out your own voice. The most important thing is to have the courage to follow your feelings and intuition. In any case, feeling and intuition already know what kind of person you want to be, and everything else is secondary. The thirst for knowledge is as great as the ignorance. This is what Jobs always wanted to do.

People think that Jobs has three faces: technology, management and culture. In terms of technology, he is an advocate of making computers a consumer product; in terms of management, he is an entrepreneur who is good at adapting to changes; in terms of culture, he is a revolutionary in computer culture.

In 1985, he was awarded the National Medal of Science and Technology by President Reagan, and in 1987, he received the Jefferson Distinguished Public Service Award. Design Online. China

Gates's comment on Jobs was: "I am just the second Steve Jobs. Before me, the rapid development of Apple computers left too deep an impression on people."

Apple’s legendary design

Apple’s revival after 1998. Although almost every product of Apple is a masterpiece of artistic design, there are only two Apple products that can truly be called legendary: This is the iMac and iPod. These two products truly resurrected the Apple giant and ushered in the Apple era again.

Apple's development can be twists and turns. Here's a brief description of his track. On-line design. China

-Steven Wozniak and Steven Jobs two days in high school when the juvenile has become inseparable friends, Wozniak the opportunity to set foot in the field of computer design and in 1976 was designed to become the Apple I computer, attached to uphold the vision of Jobs To try to sell the machine. So on April 1, 1976, Apple has been staged in Shanghai industrial design.

Apple I lukewarm market response. Until Apple II was born in 1977 and made the first commercial after the show attracted attention. Apple's sales increase, the size of the company's design is also natural to expand.

Jobs in -1979 and several other engineers, especially for the visit to Xerox's PARC laboratory, and from there "to steal school" to the graphical user interface technology, and applies it to Apple.

-1980 Years Apple has thousands of employees and products sold around the world, Apple Computer has become a synonym.

-1983, Jobs began to design engaging as the head of Pepsi's John Sculley, Apple's term CEO, that he would prematurely senile apple tree, "Kumufengchun."

-1985 Years Sculley and Jobs differences growing product design, Apple's Jobs had left Apple. Sculley won the industrial design of Apple's absolute leadership.

-1987, Apple released its Mac II, a powerful home computers, on sales of 5 million units. Apple also had a good day for

several years.

-1991 In Apple Computer's operating system is: Mac OS, but it's compatible with the popular software and hardware incompatibilities. This greatly hindered its development. This has been very successful marketing strategy, it has now suffered, Microsoft's operating system quickly occupied the majority of the market.

-1993-Year in June from the Scully of their duties. On-line design. China

-1994 Year Apple released its home machine PowerMac. The first Taiwan-based IBM and Motorola to develop high-speed PowerPC processor chip models. However, because of the closure of its marketing strategy, only a small number of manufacturers have been limited technology licensing, it can not very well open up the market. In the face of open-compatible market, Apple's door to talks is tightening customs, the road gets narrower all the time.

Microsoft released WINDOWS95 years -1995, which also added the . Apple has been the advent of winter.

Followed by dramatic happened. Apple a much-needed guide to its bottom out of the way, but has not selected, in the face of Apple's on the verge of death , many are proud of the business away.

-1996 Many years with the support of colleagues in the past, jobs began to play a role in the company to become the de facto leader, known as a "transitional president." At this point, but Apple's shares fell to 5-year low, Jobs faces the greatest challenge ever, to save the beloved Apple.

-1997 Years on N

ovember 10, Apple announced the phone and direct sales network of Power Computing, the results of a good market, and then introduced a new model: PowerMacG3

The slow signs of recovery emerge, Apple has finally put an end to the decline in a row to start low-profit quarters. Jobs continue his recovery program as well as the introduction of a true legend of the epoch-making Apple products: iMac (1998 year), iPod (2002)

< p>Apple's legendary founder - Steve Jobs (Steve Jobs)

Apple will have all the legendary development, developed a legendary products, to a large extent be attributed to the company's legendary CEO Steve Jobs (Steve Jobs) - Apple Computer co-founder, and his legendary Life from his birth before the talk.

1955 Steve Jobs (Steve Jobs) was born in Silicon Valley, is the mother of a young unmarried graduate student at the school, his mother gave up for adoption. Adoptive parents is a typical blue-collar workers, there is no superior environment.

Jobs, 17-year-old in 1972, he arrived at Reed College in Portland, the largest university, where he began to explore Buddhism in India, where religious leaders from the students learned how to do marketing. Reading, where for six months, Jobs decided to drop out, and firmly believe that the future will prove that to do so. < /p>

His 1974 pilgrimage to India, instead of roaming after a new awareness that Edison's contribution to the world is much greater than that of the Buddhist master. So he retu

rned to Silicon Valley, Wozniak participated in the creation of self-made computer club, the only individual machines available.

In the 20-year-old in 1976 when Steve Jobs (Steve Jobs) and Watts (Apple co-founder of Wozon) in the garage of Jobs's parents started the company. Ten years later, Apple from a garage on the two of us develop into a 20 billion worth of assets, 4,000 employees of large enterprises.

30-year-old in 1986, Jobs was running his own company dismissed. Will be how to do their own companies to dismiss it? With the original Apple growing in volume, Apple has been appointed head of Pepsi's John Sculley and Steve Jobs a management company. Then both of us to the company's prospects began to differences, we were the last of the enemies. At this time, the Board of Directors to stand side by John Sculley, the 30-year-old that year, Jobs left the company.

From Apple's Jobs are being squeezed out after the loss, but soon take heart. Although he is not a technician, but it is much the same kind of good at the development of new products Wizards. In September 1985, he sold all the shares of Apple to re-start, but still have reservations in order to obtain an annual financial report and for the sustenance of his deep feeling of Apple.

New Jobs Next the company in preparation for the development of a new generation of computers, video animation at the same time the company bought Pixar (later to become the world's best-known three-dimensional

animation company).

Next to Apple's use of new technologies by the end of 1996 to 400,000,000 U.S. dollars acquisition of Next. However, the conduct of law can not and should not have access to the market. Instead, because of high costs caused by a loss. On-line design. China

In July 1997 as a result of 5 consecutive quarters of losses, the highest executive Amoliou had no choice but to resign, then Apple has been on the verge of bankruptcy, people thought of Steve Jobs, so in moments of crisis, he was appointed as interim President and Chief Executive highest Executive. (Jobs in 1985 was dismissed board of directors, the United States on the computer industry has entered a rapid development period, Compaq and Dell have come to the fore during this period. As the ancestor of personal computers, Apple has hobbled, the 10 years it has replaced 3-permanent CEO , From annual sales of 11,000,000,000 U.S. dollars has shrunk to 70 million .)

Jobs returned to Apple, the first thing to do is to shorten the front, and is developing 15 kinds of products were reduced to 4, and part of the staff laid off, saving the cost of the operation. Secondly, to carry forward the characteristics of Apple. Apple to-consumer market as a target, so he must become an Apple computer industry, Sony. At the beginning of his proceeds with the development of the iMac, making the computer is ideal for family use. The third is to open up sales channels for CompUSA in the United States, Appl

e has become the country's monopoly, so that the increase in sales of Mac machines. Fourth, adjust the strength of an alliance. Reconciliation with the old enemy Microsoft, Microsoft made its 150,000,000 U.S. dollars of investment, and continue to develop software for Apple machines . At the same time, the recovery of the compatible manufacturers permission to use the technology so that they can no longer rely on Apple technology to make money.

Available in the first half of 1998, the success of the iMac, Apple to profitability. Now people are talking about the resumption of youth and vitality after Apple Computer is going to take to promote the development of the cause, rather than Apple will be bankrupt. Apple back to life so that it is just 43- year-old Jobs.

Apple is on a good prospect in 2004, Jobs was diagnosed with cancer. A scan, the results clearly show that the pancreas Jobs on a long-Liu Zi, a diagnosis of incurable cancer , to be alive up to 3-6 months. Jobs has done a surgery and now the good. This is the death Jobs and the nearest time, the experience, Jobs for life experience of the more profound sentiment, he said:'s time is limited, so do not go in accordance with the wishes of the people live, which is A waste of time. Do not put aside their prejudices and it is envisaged that in accordance with the results of other people live. Do not let others point of view of the noisy sound of their voices drowned. The most important thing is, there must foll

ow their own sense of intuition and the courage to go. In any case, feel and intuition have long known their wish to become in the end what kind of person, the others were secondary. Thirsty for knowledge, Dazhiruoyu. Jobs is also always wanted to do.

Jobs that people with technical, managerial and cultural face of the three. On the technical side, he is to become the computer products, consumer advocates; On the management side, he is a good adaptable entrepreneur; in culture, he is the computer culture revolutionist.

In 1985 he was President Ronald Reagan awarded the National Science and Technology Medal, 1987 by Jefferson Award for outstanding public service. On-line design. China < /p>

Gates on Jobs's comments: "I was only the second Steve Jobs, before me, Apple's rapid development in order to give people a deep impression."

Apple's legendary design

After the 1998 revival of Apple, although Apple's products in almost every level of design works of art are all fine, but Apple can truly be called The Legend of only two products: This is the iMac and iPod, these two products to achieve real Apple's revival of the Giants, making Apple once again the arrival of the era.