Lao Luo's Classic Quotations and Personal Brand's Last Speech

Lead: Luo Yonghao announced the price reduction of hammers, and this speech will be the last of his personal brand series "The entrepreneurial story of an idealist".

Lao Luo's classic quotation 1, the life of a fierce dart, needs no explanation.

I have only met Lao Yu and the Guangdong madman who recited the dictionary.

3. What is pear shape? Hmm? Why are you looking at me? My old Luo is a standard barrel figure!

This problem was unclear in New Oriental for many years, until you, Mr. Luo, joined New Oriental. Old teachers all told me: Lao Luo, you are really awesome! I quickly said, don't say that, I'm just standing on the shoulders of giants!

5. kiss a person's ass for a limited time.

6. When the students ask Lao Yu questions, Lao Yu will tell him a short story about his own struggle, so that the students are moved to forget the question just now.

44。 Ni Ping must be involved in this problem.

8. At this moment, I quickly took out my notebook and wrote down my will.

9. Happy sadness.

10, I really envy you for meeting such an excellent teacher!

1 1, a real macho man, who dares to look directly at the bleak life.

12, another feature of macho men is that they hide when they cry.

13, trembling with happiness.

14, ah, it's time for bed, two cups of coffee.

15. Two tragedies of education in China: (1) Every school has a perverted middle-aged woman as the dean. (2) Every school has a lecherous male PE teacher, who lets boys play ball games and leads girls to play games.

16, which is not good for girls. You can fight if you are noisy, but you don't have to fight! What's the point of tattling?

17, convinced many old teachers after arriving in New Oriental.

19, I swallowed a mouthful of bitter water, but in her opinion it was a mouthful of saliva.

20. Wind. Cold wind. The wind is cold. ? Gu Long wrote this way to earn a manuscript fee (charged by line)

2 1, bloodshot eyes, exposed blue veins on forehead and hairy feet.

24. Children fight more than they develop.

25. Stupid instinct has seized up.

26. This is the first time that thirteen-year-old Luo Yonghao has seen a live black man!

27. If you come to New Oriental in a few years and see someone who seems familiar, I just can't remember who it is. Looks like Luo Yonghao's brother. Attention, I don't have a brother!

28. There is nothing wrong with a boy and a girl in a family. It doesn't matter if there are two girls. But what if there are two boys, especially in the northeast where the folk customs are tough?

29. While paying for medicine, my dad secretly rejoiced: TMD, this is my son!

30. Some students may doubt my character. Let me tell you another story. There used to be a cherry tree in our house? You all laugh! I won't say it if you laugh. ?

3 1, ETS is a pathological problem, and we will do it with abnormal ideas.

32. What is GRE? Is to let China people experience the test of American stupidity.

This problem has been solved since the appearance of Lao Luo. The old teacher said to me: Lao Luo, you are a fucking cow! I said, stop talking, I'm just standing on the shoulders of giants.

34. a stranger like me

What is the theme of our Spring Festival get-together this year? Gala？ Two words. ? This is Sister Ni's logic.

36. Tell me how confused your mind is.

37. This issue is the most controversial issue in the history of New Oriental, but the arrival of Teacher Luo? I just stood on the shoulders of giants.

38. According to Sister Ni's idea, what should be chosen for this question?

39. Left leaning and right leaning are not important, what matters is being knocked down!

40. You sweat when you lie, huh?

4 1, I swallowed a mouthful of bitter water, and she thought it was saliva.

42. Divorce in Las Vegas is also very convenient. Everyone is waiting in line for divorce by car, which makes the people behind unwilling to slow down. Come on, come on. Will you let people get divorced? After Lao Yu went, his eyes flashed: How convenient! It is really convenient! ? .

43. I don't think your relationship is broken? A man slaps a woman in the face and a woman kicks a man? Is it really broken?

44. Is bell-bottoms a hooligan? It's just logical confusion!

45. Lao Luo: Is this correct? Right? Right? Right? We:? No? Lao Luo: You tell me what's wrong? This is absolutely correct! Boring question, next!

46. Onebyone can't take care of it.

47. Do you see this word? Credulous? Credulous? What does it read like? This is so stupid!

48. I have to admire you!

49. In American graduate schools, China students never take part in class discussions, so that professors think they know nothing. But the first test comes first, and the first test comes first. Doesn't the American professor collapse? He didn't understand it at all, so he sighed? Ah, the mysterious East! ?

As a great person like me, when I want someone to appreciate me, I will look in the mirror.

Lao Luo entrepreneurship speech 1. There are many hooligans in manufacturing, fake hooligans and real hooligans.

At the beginning of this speech, Lao Luo said: In fact, it is very difficult to talk about mobile phones, because there are so many things related to mobile phones that you can't talk about them. Different from the previous English training, I said what I wanted to say at that time, because the previous opponents were at most some hooligans and fake hooligans, while the manufacturing industry had real hooligans besides hooligans and fake hooligans, so it was difficult to talk too much as a newcomer. So a lot of things will stay in future memoirs. This is also Lao Luo's last idealist entrepreneurship speech. Can you also hear a little from the text? People have to bow their heads under the eaves? Helpless.

Indeed, compared with the previous English training of small capital, the manufacturing industry plays more capital, and every move will affect the nerves of investors and related industries. Even many related industrial capitals will use some means that we think are unfair but too normal in the capital market in order to safeguard their own interests. It can be said that the current capital market is still far from idealism, and Lao Luo has only made a small attempt on the road to changing the status quo. Although it can't be said that it broke the previous period, it is also a thorn in the road ahead. But can we fight our way out? We don't know yet.

2. If Lao Luocan solves the supply chain problem, the hammer will basically become.

I still remember that Lao Luo once thanked Xiaomi and other Internet vendors for their appearance at the hammer mobile phone conference. Because the emergence of such manufacturers can give emerging small manufacturers a chance to change in the gloomy manufacturing industry. But obviously Lao Luo underestimated the mobile phone market. From the initial 2% escape rate to the highest 90% escape rate, the biggest problem encountered by hammer mobile phones is the supply chain problem. Lao Luo said that a small reel with a hammer LOGO embedded behind it will affect the production capacity of the whole hammer mobile phone. This is also one of the important reasons why it is difficult for small manufacturers to enter the lifeless mobile phone market. If you change to Apple, there will be many companies bidding for the earphone reel packaging box, and you can sign a very strict contract. But the hammer is still too small.

For the supply chain problem, Lao Luo's solution is: before the release of T2 mobile phone, find hardware manufacturers for strategic cooperation (which may have been found), increase financing, hold a press conference after hoarding 65,438+10,000 units, and make rational use of the golden sales period of three months after the launch of consumer electronic products. It is true that the above three items are the most suitable for hammer technology and the three most reasonable things that Lao Luocan did. However, from the product level, there are still many problems with the hammer mobile phone. Only by solving the supply chain problem can we comfort the hammer mobile phone generation users? Hurt? Where's your heart? After all, these users are the most accurate target group of hammer mobile phones.

3. The second hurdle faced by new manufacturers: network and media opinion, which Lao Luo did not do very well.

For the failure of the product itself, Lao Luo talked about the second reason, that is, the failure to control the public opinion of the network and the media. Of course, it is not appropriate to call it control. But Lao Luo also admitted that there was a lack of good communication between himself and the media. Lao Luo believes that 99% of the previous reports on Lao Luo are basically positive, so there is no or little media public relations problem. In fact, Lao Luo has been the golden signboard of the company since he founded the company. He once joked that he was the mascot of the company, not the CEO.

But for the hottest section of mass consumer electronics, it is obvious that the media is far from satisfied with Mr. Luo's self-marketing. In other words, the related reports of hammer mobile phones are hot spots, which users need. How come all the news about the hammer mobile phone is from Teacher Luo alone? The media has no sense of participation at all. The enthusiasm of media reports corresponds to Lao Luo's reluctance to talk more, which leads to the widespread rumors about hammer technology. As Lao Luo said, who should be more cautious between enterprises and manufacturers? Regarding media opinion, Lao Luo admitted that he had problems, and he also lacked his own public relations team. However, many illustrated media reports at the press conference objectively caused the phenomenon of naming and criticizing. Is it really good to communicate with the media like this? Does Lao Luo really understand the media? Maybe what the media needs more is participation?

4. What kind of mobile phone is Hammer T 1?

Before the lecture, Lao Luo also revealed that one of the topics of the lecture was: What kind of mobile phone is Hammer T 1? This question is actually a question that Lao Luo wants to express to everyone at the hammer mobile phone conference. The answer at that time was that the hammer T 1 mobile phone was the best smart phone in the eastern hemisphere. But after half a year, why did Lao Luo reiterate this question in this speech? There are two reasons: 1. In the past six months, Lao Luo believes that public opinion has not given the public a correct guidance on what kind of mobile phone the hammer mobile phone is. 2. There are still many potential consumers who don't understand the hammer mobile phone. So Lao Luo sent his team to Hawaii, an undisturbed resort, for random street shopping. The answer is that the hammer mobile phone is deeply loved by consumers, and it is generally speculated that the price is about 400~600 dollars (between 2500 ~ 3800 yuan). Moreover, Lao Luo also said that T 1 is not a fan phone, but an electronic consumer product for the public. The sales volume of 122063 was also made public for the first time in Lao Luo's speech.

I remember Lao Luo once said that T 1 can recover the cost by selling 200,000 units, and can make considerable profits by selling 500,000 units. Lao Luo said in his speech that the sales volume is expected to break 200,000 units by May next year. But from the previous 3,000 yuan to the present 1980 yuan, it will also lose some profits. In short, what Lao Luo wants to express on this topic is that many online reports about hammer mobile phones are inaccurate. In the eyes of users who don't understand the hammer mobile phone, the hammer is a good product. I suggest you go to Shundian, Suning and other offline channels to have a look at the real machine.

5.？ Born proud? What kind of idea is it?

Natural pride is also a point that many people criticized before. Some people say that making a mobile phone is honestly making a mobile phone. What does a cell phone have to do with pride? Even companies like Apple don't say they are born proud. Lao Luo also explained this. Through a large number of examples, explain what is the concept of natural pride. Simply put, it means not bowing to the bad habits of traditional industries, not stealing chickens and dogs, and paying attention to details. However, Lao Luo did not explain too much about how the concept of natural pride actually landed on the product itself.

6.？ We are one of the few manufacturers who never use the water army. ?

Say no to abnormal Internet marketing methods +0

Say no to abnormal online marketing methods

In fact, the word "water army" is inextricably linked with mobile phone manufacturers. As far as I know, the earliest concept of "water army" came from a domestic manufacturer, which is considered to have manipulated a lot of Internet comments in the process of product promotion. Although the mysterious organization of the water army has not been recognized by any organization or individual, most people still believe in the existence of the water army. In fact, Lao Luo said in this speech that the water army also has a story. A domestic product was released, and its competing hammer mobile phone official website Weibo made various comments. Lao Luo offered a huge reward for this? Capture? The fact that the water army does not use the water army is also a manifestation of Lao Luo's belief that he is naturally proud.

7.jiaoao.t.tt

Regarding product marketing, Lao Luo frankly talked about two kinds in his speech. The first is to promote product sales by advertising the product itself, and the second is to shape the spirit of brand culture in order to meet the spirit of the target group. Next, Lao Luo will also launch a series of advertisements that are mainly based on the brand culture of hammer technology and have nothing to do with products. Used to send * * * sound to the target customer base. In fact, the most fundamental effect that this marketing method can bring to manufacturers is to enhance brand awareness and increase brand premium. Why can a hammer mobile phone buy 3000 yuan? Lao Luo believes that a good product is one of the most important factors, but it is undeniable that the concept of natural pride of hammer technology is one of the reasons why products can be premium.

In fact, when it comes to brand premium, it is a normal sales model. If the brand has no premium or negative premium to the product, then the brand itself is a failure. To put it bluntly, the product premium is not a lie. As we said before, Apple promoted the brand premium by giving directional mobile phones to celebrities, while Samsung promoted the brand premium by sponsoring the Super Bowl at a high price. All successful business models must enhance the brand premium through various means on the premise that the product itself can attract users. Therefore, it is a very normal decision for Lao Luo to choose the breakthrough of product popularity from the perspective of enhancing brand premium. The launch of the sharing platform jiao. t. TT is a clever marketing method for Lao Luo.

8. What is the farewell party for?

A topic of this lecture was previously published in Weibo? What is the farewell party for? When they saw this Weibo, Lao Luo's fans knew what to lose, but they still understood it. Like a reply from a netizen in Weibo? Teacher Luo, don't do this. In my heart, you will always be the most respected crosstalk performer in China. ? Similarly, everyone joked and remembered. Luo Yonghao also gave the answer to what to say goodbye to? Say goodbye to starting a business as a personal idealist. And this idealist's entrepreneurial story speech is also the last time. When I see Luo Yonghao again, I have to call him an entrepreneur, or Roy. Of course, we hope it is Roy.

In fact, it makes sense to look at Luo Yonghao's farewell of personal identity with a calm mind. Luo Yonghao, a personal brand, should be said to be positive for students in English training schools. However, after half a year's development in the mobile phone circle, Lao Luo's personal brand is positive for consumers, but there are undeniable negatives. For consumers who look at Lao Luo positively, as long as Lao Luo is still in charge of hammer technology, it doesn't matter whether he represents individuals or enterprises. However, for consumers who look at Lao Luo negatively, some of them are not the target group of the hammer, but some do have some misunderstandings. In order not to happen again in the future, it is reasonable for Lao Luo to hold this personal farewell performance.

9. In the next 20 years, focus on making mobile phones.

Lao Luo said that after bidding farewell to his own brand, he will focus on making mobile phone products in the next 20 years. It should be said that he focused on being the CEO of Hammer Technology, and Lao Luo also changed the Weibo account authentication to the CEO of Hammer Technology. Think about the hammer T20 after 20 years, the author is still a little excited.

10. Advertising, widely publicized.

During the speech, Lao Luo did something as usual? Make the finishing point? Poster of. First of all, donated113 million yuan of speech ticket income. The second is to donate all the royalties of the book "Life Ends" to OpenSSL. The white version of the hammer T 1 mobile phone was officially released, and at the same time, five kinds of colored back-shell glasses were randomly released. Smartisan OS 1.3 is officially released. Xu Cen slide tutorial 90 yuan is sold in Taobao.