Marketing soft articles can also be written like this.

For the operation of new media, the most basic job is to output the copy content that users find valuable, so you need to master certain writing skills when shaping the copy to attract more readers to receive soft text information and achieve the purpose of soft text marketing. The content of writing soft articles is the key. The following introduces the writing skills of new media characters. 1. Find the entry point of the article The so-called entry point of the article refers to the writing angle of the article, or the theme of the article. Generally speaking, soft articles are mainly created around products and users, and the target users of different products are different. Even the same product can be divided into many latitudes according to different attributes, so when writing a copy, we must first find the entry point of the article. Whether it is written from the perspective of products or users, it needs to be written from the perspective of article entry point. 2. Pay attention to the content of the article. The most important thing in new media articles is the content. In an article, a good title can attract readers, while good content is a necessary condition for readers to read carefully, convey the author's thoughts and carry out marketing for enterprises. It can be said that content is the core of soft text. When writing soft articles, you need to focus on the following three points. (1) Practicality means that the article is valuable and useful to readers and can help them. For example, articles don't have to pursue flowery rhetoric, but the key is to bring practical value to readers. (2) Creativity means that the article is novel, which makes readers shine at the moment and easily arouses readers' curiosity. (3) Easy to understand means that the article should not be too obscure, and the content should be easy to understand, so that readers can understand it as soon as they read it. 3. Have a good source of material, that is, the source of the content of the article. For different creators, the source of the material is also different. There are several common ways to get the material of an article. (1) The revision method means that the creator modifies other people's articles into his own articles, and the main theme of the articles remains unchanged. By modifying some articles and adding his own feelings and thoughts, it became pseudo original's articles. This kind of article is of poor quality and poor effect, so it is not recommended. (2) The patchwork method is to piece together several articles into their own articles, sort out their own viewpoints, and then integrate and process these viewpoints. This kind of soft writing is of average quality and can be used as an exercise for beginners. (3) Case law Case law refers to the case that the creator has personally experienced, plus the analysis, feelings and evaluation of the case by the creator. This method is difficult to create. (4) Summary method Summary method means that the creator analyzes and summarizes his own cases, hot current events and other people's cases and becomes his own things. This is a common way to collect materials.