How to evaluate the brand "Hi Tea"?

Various brands of milk tea are similar, and it is most important for customers to like to drink. As for the brand of Xicha, I personally feel that the publicity stunt is too big and has no special taste. From the earliest queuing to the self-portraits of online celebrities behind, it failed to highlight its unique taste. Drinking this thing is better than drinking the brand. It's like hotels are often less distinctive than fly restaurants.