People are required to teach history and society up to the seventh grade.

Teaching Design of "Dad's Entrepreneurial Knowledge"

First, the teaching objectives:

1, knowledge and skills

People are required to teach history and society up to the seventh grade.

Teaching Design of "Dad's Entrepreneurial Knowledge"

First, the teaching objectives:

1, knowledge and skills goal: Understand the four factors of entrepreneurial success, and know that venture capital should pay attention to avoiding risks. Cultivate the comprehensive ability of showing yourself boldly, cooperating with others and learning independently.

2. Process and Method Objectives: By simulating entrepreneurial activities, we can feel the happiness and hardship of entrepreneurship, cultivate innovative spirit and social practice ability, and promote students' social development.

3. Emotion and value goal: Stimulate students' enthusiasm to pay attention to and participate in social life, and form a life attitude that pays attention to social practice, self-esteem, self-confidence, respect for others, cooperation, enterprising and optimism.

Second, the teaching philosophy:

1. Introduce new lessons from "selling peaches" activities.

2. Through the cases of dad's entrepreneurship and old golden orchid planting, four factors affecting the success of entrepreneurship are analyzed.

3. Conduct classroom entrepreneurial activities, test the success rate on the spot, and experience entrepreneurial knowledge.

4. Introduce the knowledge of investment through family investment survey, and understand that investment should pay attention to avoiding risks.

5. Quote the Jewish investment strategy to strengthen the risk awareness of investment, and use the director's investment story to illustrate that the greater the investment risk, the greater the income.

6. Carry out activities of "selling combs to monks" and "starting a business in Hangzhou" to stimulate students' entrepreneurial enthusiasm and test their entrepreneurial wisdom.

Third, the teaching points:

Four factors of success in starting a business: market demand, product price, technological transformation and new products.

Four, teaching difficulties:

How does venture capital avoid risks?

Verb (abbreviation of verb) teaching process;

Preparation before class:

① Ask students to investigate the distribution of shops around the school and fill in the questionnaire. (attached table)

② Ask parents about their family investment and the reasons for the investment.

1, new course introduction:

Activity: selling peaches

Topic: Now, each peach can be sold for 50 cents in the market. Which student can add value to peaches and sell them for twenty or thirty yuan or more? "(premise: obey the rules)

Students discuss and answer.

Conclusion: Different people have different opinions. From the students' answers, it can be seen that selling peaches is learned, and investing and starting a business is more learned. Today we will study.

2. New lesson:

Subject: knowledge of successful entrepreneurship (entrepreneurship is good)

(1) fast reading material P72,

2 Take a look: Laojin's way to make money (show video),

③ Take a look: a successful case.

Discussion: What are the main factors of entrepreneurial success?

(4) Small-scale experiment: classroom entrepreneurship

If you have 50,000 yuan, and there are shops around the school for rent, you rent them and prepare to open them:

1. What events will you run? State your reasons.

2. What means do you use to attract customers? Live demonstration

Discuss in each group, send representatives to speak and set up a stage.

On-site test success probability:

The whole class voted for the store that you are most willing and most likely to spend as a consumer.

(Everyone is only allowed to raise their hands once)

See who will succeed? Give applause to the winners and encouragement to the losers.

Summary: the secret of successful entrepreneurship:

⑤ Family investment survey

In addition to daily expenses, your family income and savings, your family use these savings to:

1, savings 2, investment in stocks and funds 3, investment insurance 4, investment in government bonds.

5. Foreign exchange investment. Investing in gold. Invest in lottery tickets. Invest in real estate.

9. Investing in futures, 10, antiques, coins, stamps, jewelry, 1 1, others.

Please tell me the reason why your family invested. (Students say)

Look at the picture: the annual schematic diagram of RMB deposits, and analyze the contents shown in the picture.

Conclusion: China's residents' savings deposits are rising, which shows that savings are the first choice for residents to invest.

Look at the picture again: "The national consumer price rose by 4.4% in May."

Discussion: Prices are rising day by day. Do you still have your money in the bank?

Experts estimate that since June 2003 165438+ 10, the consumer price index (CPI) has increased by 3% year-on-year, and has remained above 3% for three consecutive months. However, the one-year deposit interest rate is 1.98%. After deducting the interest tax of 20%, the real interest rate is-1.6 16% according to the current inflation rate. According to the current bank deposit of 1 1 trillion yuan, about180 billion yuan disappears from depositors every year.

So: the more you save, the more you lose. (negative interest rate era)

Re-discussion: savings are risky, how to avoid them? (Combined with the textbook P73, Dad's Strategic Thinking)

Summary: The purpose of family investment is to make a profit, but we should pay attention to avoiding risks. Don't put all your eggs in one basket.

⑥ Jewish investment strategy:

Financial management is divided into three parts.

Thinking: What are the similarities between the Jewish investment strategy and Zheng Ping's father's?

⑦ Investment story:

During the Spring and Autumn Period and the Warring States Period, there was a big businessman named Jane Zhi Zi in Song State. In the market, many people are vying for a rough jade (uncut jade embryo). Your quotation is about 100 gold. Jian saw that this jade was really a beautiful jade embryo, but he didn't want to pay more, so he thought of a bad idea. He made a mistake while pretending to look at the jade. The jade fell to the ground and was damaged. such

First, no one else will refute it. The seller demanded compensation and he paid the seller 100 gold.

Guess: What medicine is sold in the gourd?

The supervisor brought it back, repaired it and turned it into a good jade. The selling price actually reached 1000 gold, and the profit was 10 times. From our economic point of view today, it is only a small piece that does not damage the value of jade; But in case the whole thing breaks down, the supervisor will pay for it for nothing 100 gold. Isn't this a kind of venture capital?

Discussion: What does the director's investment mean?

The greater the investment profit, the greater the risk.

Everyone can start a business, but not everyone can become an entrepreneur and a market expert. For most ordinary entrepreneurs, what they want to do most is to earn more money and save a lot of ignorant troubles.

Think about it: is there any good way to make money that can save the troubles of ignorance?

Method (for reference): 1. Hiring investment consultants: a new way of rural investment (animation)

Second, join the chain (178 business online website)

Try again: sell the wooden comb to the monk (activity)

The company has abundant funds, and now we are looking for talents to provide entrepreneurial opportunities. To tell the truth, please pass a hurdle: sell as many wooden combs as possible to monks.

(Group discussion, send representatives to answer)

3. Extracurricular development

Hangzhou is a famous scenic tourist city in China, attracting more than 20 million Chinese and foreign tourists every year.

West Expo is a platform for gathering business flow, logistics, technology flow, talent flow, information flow and capital flow, and it is the most intuitive, convenient, concentrated and fastest carrier for commodity display, technology promotion and trade opportunities.

As a native of Hangzhou, how to use the above opportunities to start a business in Hangzhou? Please write down your business plan.

Reflection: When starting a venture capital, should the motto "Don't put all your eggs in one basket" be followed under any circumstances? Can diversification avoid risks? Please give an example.

165438+20041October

Attachment: Family Investment Survey: (Ask parents)

In addition to daily expenses, your family income and savings, your family use these savings to:

1, savings 2, investment in stocks and funds 3, investment insurance 4, investment in government bonds.

5. Foreign exchange investment. Investing in gold. Invest in lottery tickets. Invest in real estate.

9. Investment futures 10, antiques, coins, stamps, jewelry 1 1, others.

(Multiple items can be selected)

Please tell me the reason why your family invested.

Questionnaire of shops around the school

Investigator: Investigation time: Month Day.

Store name, project management, characteristic consumer groups.

Reflections on the Teaching of "Dad's Knowledge of Successful Entrepreneurship"

Haibin Middle School: Shirley

Dad's knowledge of successful entrepreneurship is the content of lesson 2, unit 8, Book 7 of History and Society. The theme of this unit is to explore the common sense of economic life around us, from how to spend money (consumption), how to make money (investment) to how to manage money (financial management).

The Learning of Dad's Successful Entrepreneurship mainly discusses how to make money, emphasizing "entrepreneurship", that is, creating social wealth. Therefore, the main line of this lesson focuses on "entrepreneurship". Through the successful cases of starting a business, let students understand that starting a business can be successful through market analysis, price positioning, technological transformation and product upgrading, and at the same time, we must consider and seek effective methods to reduce risks in the process of starting a business.

The purpose of this course is to enable students to master some methods of creating wealth in economic life, base themselves on society, learn to survive, pursue a happy life and continuously improve their quality of life. Forming the concept of social subject, promoting students' socialization process, understanding society, adapting to society, participating in society and developing society are important manifestations of curriculum standards, reflecting the modern educational value orientation of "educating people", which is basic, universal, developmental and practical.

The new curriculum requires the organization of teaching with the ability goal rather than the knowledge goal as the leading factor, emphasizes the active participation of students, and fully embodies the humanistic spirit of people-oriented. This teaching is based on the activity mode of students' independent participation, which is conducive to stimulating students' enthusiasm for learning and making life full of vitality.

The combination of examination and textbook knowledge can achieve good teaching results. So my teaching design is based on how we can sell peaches together and how we can succeed, so I can do it (try it out) and create it.

Have you learned business knowledge, family investment survey and investment story? (Try again)

Carry out several links. After the teaching is completed, we can see that there are gains and losses. Reflected as follows:

Link 1 selling peaches: This activity is the introduction of this lesson. Topic: Now, each peach can be sold for 50 cents in the market. Which student can add value to peaches and sell them for twenty or thirty yuan or more? Students are very interested in this activity, and put forward various methods to show that students are active in thinking and innovative, such as adding "Fu, Lu and Shou" to peaches, beautifully packaged peaches, and buying peaches in places where peaches are not produced. This activity stimulated students' entrepreneurial desire and laid the foundation for the further deepening of this course.

The second part is how they succeeded. This part is divided into two forms according to the capacity of the classroom and the actual situation of the students. In the first form, the materials collected by teachers are hung in the online classroom in the form of web pages for students to browse and study in their spare time; In the second form, teachers use classroom time to guide students to focus on learning successful cases. This section is mainly to let students know some methods of starting a business and prepare for the next section. Case collection teachers have to do a lot of work, of course, students can also collect some, but teachers must be fully prepared, and teachers' preparation should be closely combined with classroom needs in order to correctly guide students.

Link 3 I can also do it (try it). After getting a preliminary understanding of the experience of successful entrepreneurs, let the students start their own businesses. The teacher provides the space and conditions for starting their own businesses: if you have 50,000 yuan of funds, there is a shop around the school for rent. You rent it and prepare to open a shop:

1. What events will you run? State your reasons.

2. What means do you use to attract customers? Live demonstration.

The students began to discuss in groups, and the division of labor and cooperation came on stage to show. This activity is mainly to mobilize students' entrepreneurial enthusiasm, combine book knowledge with social experience, and cultivate students' cooperative spirit. From the process point of view, students' enthusiasm is higher, some open boutiques, some open stationery stores, some open snack bars, some open clothing stores and so on. In particular, students think that the consumers around the school are mainly students, so they are all aimed at students' preferences. Therefore, the entrepreneurial space designed by teachers is more suitable for students' cognitive level and has strong operability. At the same time, students are required to go on stage to show the means of opening a shop and arouse their desire to perform. The students in the group cooperated together to show the marketing methods they had experienced in their lives, which made the classroom atmosphere lively and cultivated the students' ability to boldly show themselves and participate in the competition.

The fourth part is entrepreneurial knowledge. We will sum up the experience of the last activity, select the store that everyone likes to go to through student evaluation, analyze the reasons why everyone likes to go to this store, what is its success factor, and analyze the problems existing in stores that others patronize less. Finally, summarize the important factors to be considered in starting a business, such as market demand, product price, technological transformation, new products and so on. This link mainly realizes the knowledge points of this lesson. Through analysis and comparison, students naturally understand the factors that affect entrepreneurship, and they are impressed, and then assist the 16 word secret of starting a business with their father: "People have no me, people have my advantages, and people are superior to me." It is catchy and makes the focus of this lesson more prominent.

Link 5: The household investment survey is based on entrepreneurial activities. In the activity, some groups have higher success probability, while others have lower success probability, which shows that it is risky to introduce venture capital into family investment survey. This survey once asked students to ask their parents at home: Your family income has savings besides daily expenses, and your family is used to:

1, savings 2, investment in stocks and funds 3, investment insurance 4, investment in government bonds.

5. Foreign exchange investment. Investing in gold. Invest in lottery tickets. Invest in real estate.

9. Investing in futures, 10, antiques, coins, stamps, jewelry, 1 1, others.

Please tell me the reason why your family invested.

In the process of giving reasons, the students have actually reflected some thoughts of avoiding risks in investment, and also found that the first choice for most families to invest is savings, so the teacher introduced a picture reading according to the situation: "The national consumer price rose by 4.4% in May" and discussed: Do you still have your money in the bank when prices rise? Students may not easily understand the relationship between price increase and bank savings, so the teacher introduced the expert's calculation: since June 2003 165438+ 10, the consumer price index (CPI) has increased by 3% year-on-year and remained above 3% for three consecutive months. However, the one-year deposit interest rate is 1.98%. After deducting the interest tax of 20%, the real interest rate is-1.6 16% according to the current inflation rate. According to the current bank deposit of 1 1 trillion yuan, about180 billion yuan disappears from depositors every year. So: the more you save, the more you lose. (negative interest rate era). Through the above activities, the status quo of social life and family life will be combined, so that students can not only learn knowledge, but also apply it to their lives, closely combine with the pulse of the times, and deeply realize that any investment is risky, and every family should consider avoiding risks when investing.

The investment story in link 6 illustrates three parts of Jewish financial management. At any time,13 of the money must be set aside and stored in any way.13 of the land can be purchased, and13 of the goods can only accumulate wealth by doing so. There is also the story of Jian's venture capital: During the Spring and Autumn Period and the Warring States Period, there was a big businessman named Jian in Song State, and many people competed for a piece of original jade (uncut jade embryo) in the market. Your quotation is about 100 gold. Jian saw that this jade was really a beautiful jade embryo, but he didn't want to pay more, so he thought of a bad idea. He made a mistake while pretending to look at the jade. The jade fell to the ground and was damaged. In this case, others will not refute it. The seller demanded compensation and he paid the seller 100 gold. The supervisor brought it back, repaired it and turned it into a good jade. The selling price actually reached 1000 gold, and the profit was 10 times. From our economic point of view today, it is only a small piece that does not damage the value of jade; But in case the whole thing breaks down, the supervisor will pay for it for nothing 100 gold. Isn't this a kind of venture capital?

From these two stories, students can understand that one of the ways to avoid risks in investment is to diversify, that is, don't put all your eggs in one basket. The greater the investment risk, the greater the income. It strengthens students' risk awareness and provides psychological preparation for family investment or personal entrepreneurship in the future.

At this time, students must feel a sense of danger after knowing that entrepreneurial knowledge and investment are risky. Everyone can start a business, but not everyone can become an entrepreneur and a market expert. For most ordinary entrepreneurs, what they want to do most is to earn more money and save a lot of ignorant troubles. The teacher asked everyone to provide some good ways to make money and save the troubles of ignorance in today's society. The students are full of arguments. Finally, according to the methods provided by everyone and the teacher's introduction, we can learn from them: 1. Hiring investment consultants: a new way of rural investment (animation); Second, join the chain (Alibaba website).

The above process not only combines the teaching materials, but also does not stick to the teaching materials, especially the resources in social life, which makes students feel deeply, improves their interest in participating in social practice, and simplifies the complex.

Have you studied Link 7? (Try again) This lesson is over. The so-called try again is to let students continue to start their own businesses on the basis of their studies. The teacher provided clues: Since the second half of last year, Shenzhen has launched a large-scale "no motorcycle" campaign, and it is strictly forbidden to drive unlicensed motorcycles on the road. From this, what business opportunities do you associate? Please write down your investment project and investment plan, and ask for grouping. This activity aims to push entrepreneurship to a climax, from immaturity to maturity.

The whole teaching process is interlocking and gradual, which is more suitable for the characteristics of middle school students. Therefore, students' reaction to cooperation and learning in class is good, but there are great differences in group activities during the activities. Therefore, in the distribution of group members, there must be levels and personalities, so as to complement each other and promote each other.

Questionnaire of shops around the school

Investigator: Investigation time: Month Day.

Store name, project management, characteristic consumer groups.

Family investment survey: (ask parents)

In addition to daily expenses, your family income and savings, your family use these savings to:

1, savings 2, investment in stocks and funds 3, investment insurance 4, investment in government bonds.

5. Foreign exchange investment. Investing in gold. Invest in lottery tickets. Invest in real estate.

9. Investment futures 10, antiques, coins, stamps, jewelry 1 1, others.

(Multiple items can be selected)

Please tell me the reason why your family invested.