Why do real estate developers prefer to promote the exchange of agricultural products rather than reduce prices?

The real estate industry under the epidemic has been in a relatively depressed state. Many developers prefer to promote various agricultural products in exchange for the down payment of the house, and will not sell at a reduced price. The main reasons are as follows:

Owners who have already bought a house are not allowed to let the house price fall. Although the real estate industry is sluggish, there will still be many residents who choose to buy a house. If the price of the house after purchase is reduced, it is easy to cause the collective boycott of the house owners. Although developers have a lot of money and strength, many small developers are unwilling to offend the owners who have already bought a house because of the resistance of the owners and the long-term check-out craze, so they would rather promote sales than sell at a reduced price. Instead of trying to confront the owner, we should focus on how to increase the sales of the house.

Local policies do not allow real estate to reduce prices. After the relevant departments put forward clear provisions on the pricing and standards of real estate, they should take this provision as their work goal. If the developer has a price below the market, he will be interviewed. After the interview, the house price will be promoted and increased accordingly, and the constant price changes will also cause the owners' disgust and conflict. Therefore, in order to stabilize the real estate market, many developers will set the house price at a minimum range, even if no one buys a house, it will not be lower than this price.

Competition in the same industry is also not allowed to reduce prices. If the prices of different properties in an industry are reduced, it will cause a vicious circle. For example, the person in charge of a real estate will reduce the house price to below 1000 yuan, while another real estate will reduce the house price to below 8,000 yuan in order to compete for more market resources. This kind of cycle will form a very bad phenomenon. Therefore, everyone in the industry will reach an agreement that even if they face a large amount of inventory, they will not maliciously depress the market prices.