What new information did Geely Galaxy release reveal? Has the development of new energy entered a “new stage”?

It is no exaggeration to say that after rapid growth in recent years, especially after last year’s blowout, the popularity of new energy vehicles has overwhelmingly surpassed traditional fuel vehicles.

A few days ago, the release of Geely Galaxy once again triggered a craze for new energy vehicles and strong consumer attention. The author was fortunate enough to attend this press conference. Everyone must have been deeply impressed by the word "most" that Geely CEO Gan Jiayue repeatedly blurted out at the press conference. This not only shows that Geely Galaxy has many qualities that can be described as "most" in the industry. The shining point also shows that Geely is fully committed to empowering Galaxy, and may even affect the development and competition pattern of the entire new energy vehicle industry.

So, what new information does the release of Geely Galaxy reveal? Will the advent of Geely Galaxy lead China's new energy into a "new stage" of development, as Gan Jiayue said? The following are some immature opinions of the author, which are for your reference only. If there is anything inappropriate or something that can arouse your concern, please correct me and discuss it.

First of all, let’s talk about the birth background of Geely Galaxy. As mentioned at the beginning of the article, new energy is now one of the biggest hot spots in the automotive industry, and everyone wants a share of the pie. For Geely, one of the leading Chinese car brands, its goal is to dominate. But objectively speaking, in the new energy vehicle market, Geely is still far away from its goal of becoming the leader.

There are many reasons. On the one hand, Geely has performed well in the traditional fuel market. Naturally, it is unwilling to give up this market where it has invested a lot in the past and still has an absolute advantage. This is understandable. So far, it has only BYD and other sporadic car companies are willing to withdraw from the traditional fuel market.

On the other hand, there are many paths for new energy vehicles. Geely has spent a lot of effort in choosing a path and it is difficult to choose. In other words, it wants to try them all before deciding. Therefore, Geely has established its presence in the fields of hybrid, pure electric, methanol, battery swapping, and new energy high-end and low-end passenger cars, outdoor off-road vehicles, and commercial vehicles. It can be said that Geely is the car company with the largest number of new energy deployments. Although some brands performed well, none stood out. Geely urgently needs a new energy product that can quickly become the leader in this market, in line with its position in the automotive industry - Geely Galaxy has high hopes.

There is another important reason. Whether it is Jikrypton, Geometry, Radar, Ruilan, or Polestar, they are all independent sub-brands of Geely. However, as a Geely brand, the new energy series is lacking and needs The Galaxy series will carry the new energy banner of the Geely brand.

Secondly, it can be seen that Geely has made sufficient preparations for the launch of Galaxy, whether it is product preparation, marketing innovation, channel development, including the announcement of a new logo, and even the launch venue The choices we made were all made with sufficient effort.

As for marketing, the innovative marketing before the launch of Galaxy deserves special mention, and it will win this year’s Marketing Classic Case Award in advance. First, the naming of Geely Galaxy set off a wave of poster competitions, with "Looking up at the Galaxy", "Stars shining", "Join hands and dare to cross the galaxy"...Chinese new energy vehicle brands invariably set their sights on space, showing The ambitious goals of Chinese brands in new energy vehicles: In the field of new energy, are the competitors of Chinese brands beyond the planet? Geely also has a preference for space. The models named with the word "star" include Xingyue, Xingrui, Polestar, etc., as well as Thor, Geely Satellite, and the "Heaven and Earth Integration" car manufacturing concept. Now it has come to the "Galaxy" ". Second, "Tonight, the light of the Milky Way will shine for you." The release of Geely Galaxy perfectly combines with the currently popular "Three-Body Problem" and has become a hot topic. So much so that some media colleagues felt it was a pity for another new car that was unveiled on the same day, saying that "the popularity was overshadowed by (Geely Galaxy)."

The venue for the Geely Galaxy press conference was chosen to be held at the main venue of the Asian Games in Hangzhou, which was also a well-thought-out choice. If I remember correctly, this is the second major event held by Geely at the main venue of the Hangzhou Asian Games. The previous one was the Xingyue L, which was the release of important new cars. The Asian Games in Hangzhou have not yet been held, but Geely has already taken the lead and held two events. This is a great honor and also shows the importance and support Hangzhou attaches to Geely, as well as Geely's high hopes for Galaxy. It is worth noting that the Galaxy L7, Geely Galaxy’s first model released this time, will also serve the Hangzhou Asian Games.

Focus on the product.

In the past, car companies released a certain new product series, mostly with one new car, or at most one or two. This time Geely Galaxy released not only unveiled its prototype Galaxy Light, released its first new car Galaxy L7, but also showed its future. All seven new cars that will be launched within two years are marked with their approximate launch dates. This is enough to show that Geely has made full preparations for the launch of Galaxy.

There are 7 new cars, including 4 hybrid models and 3 pure electric models, including 4 SUV models and 3 sedan models. From this, we can see the focus of Geely Galaxy: hybrid is better than pure electric. SUVs are better than sedans, at least for the next two years. In addition, Galaxy L7 and Galaxy L6, the first two cars launched by Galaxy, are both hybrids, which also shows that Geely is more confident in its Thor hybrid technology, while its pure electric technology still needs more time to verify and test.

Let’s talk about Geely Galaxy’s technical blessings. There are three main core technologies: Aegis Battery, Thor Electric Hybrid 8848 and Galaxy N OS, all of which are significantly upgraded than Geely’s existing new energy technologies.

As for the Aegis battery, I think there are two major highlights. The first is radiation safety. When I took a taxi on a business trip last week, the taxi driver said that his group (including taxi, online ride-hailing drivers, etc.) were still skeptical about the battery radiation of pure electric vehicles, and believed that young people who were single and did not have children There are many people who hold the view that women should not drive pure electric cars, etc., and the Shenshi battery industry pioneered radiation protection safety that goes deep into the cellular level to avoid the damage of electromagnetic radiation to human health and eliminate the pain points of consumers' new energy vehicle battery radiation to the greatest extent. ; Another highlight is the protection against bottoming collisions. Everyone generally has this understanding that spontaneous combustion of new energy vehicles is mostly caused by battery damage caused by vehicle bottoming collisions. Geely Galaxy has achieved a bottoming impact at a speed of 30 kilometers per hour. , the entire vehicle was dragged to the bottom without any damage at a speed of 20 kilometers per hour, which solved the fatal problem of battery damage and safety accidents caused by "bottoming collision" of electric vehicles.

About the Thor Electric Hybrid 8848, this technology has achieved the triple evolution of thermal efficiency, performance and intelligent control. In terms of thermal efficiency, the new-generation Thor electric hybrid engine B-Plus equipped on the Thor Electric Hybrid 8848 has a thermal efficiency as high as 44.26%, and the next generation thermal efficiency will exceed 46%; in terms of performance, the Thor Electric Hybrid 8848's "three-speed variable frequency electric drive" has evolved again , the comprehensive power of the two-wheel drive reaches 287kW, and the comprehensive power of the subsequent super performance version will reach an astonishing 488kW; in terms of intelligent control, the Thor Electric Hybrid 8848 is the industry's first predictive energy management system, which can increase the energy saving rate by up to 15%.

About the new Galaxy N OS system, it can bring users an interactive experience with more accurate recognition, full scene visibility and millisecond response.

It is also reported that the "space and earth integrated" version of the Galaxy smart driving solution based on Geely satellites will be launched soon, which can achieve L3 driving assistance. According to reports, it is expected that Geely will complete the network of 72 low-orbit satellites in 2025. By then, Geely Galaxy Smart Driving will achieve global positioning capabilities without blind spots. In the future, Geely Galaxy Smart Driving will also implement technologies such as cross-level memory parking, high-speed emergency antelope obstacle avoidance, and low-speed exploration and crossing.

As for Geely Galaxy's prototype "Galaxy Light", because it involves disputes over design intellectual property rights, and there are differences in appearance and wisdom, I won't go into details here. Anyway, the author is deeply impressed by the car's exterior design and ripple aesthetics, especially for a sedan, which would be less impressive when placed in an SUV.

As for Geely Galaxy’s first model, the Galaxy L7, which will be launched and delivered in the second quarter of this year, its price is positioned at the 200,000 level, which is the core level of the new energy vehicle market and also fills the gap between Ji Krypton and Geely has a gap in the new energy market. Judging from its body size (4700/1905/1685mm, wheelbase 2785mm), the Galaxy L7 is a compact SUV. In addition to the three core technologies, other highlights of the car include a 10.25-inch instrument with four-screen interaction + a 13.2-inch central control screen + a 16.2-inch passenger screen + a 25.6-inch AR HUD, as well as massage therapy, headrest audio, and electric leg rests. The "Queen-level" co-pilot can accelerate to 100 kilometers in 6.9 seconds, support ejection start, consume only 5.23L of electricity per 100 kilometers, and have a range of 1,370 kilometers, etc. Specific product information needs to wait until the car is officially launched before we learn more about it. Conclusion

Geely Galaxy has many highlights. Regardless of Geely’s empowerment and emphasis, or the substantial evolution of black technology, it can at least be said to be a milestone in Geely’s new energy development.

As for whether it will "lead China's new energy into a second new stage of development with upward value" as Gan Jiayue said, let's wait for the end market to verify it.

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