The essence of team management: restraining human nature, stimulating human nature, and supporting spirituality

Management is an unavoidable topic in the business field. Managing individuals to gain more opportunities and customers is actually the same as managing a company to build a better team.

Management is actually a low-level approach to solving team problems. What should real management look like?

First of all, it should be a kind of guidance, leading a group of people (team) towards the same bright road, the road of dreams.

Secondly, culture creates an environment for growth and achievement, so that people can have a good experience in this circle, be respected, appreciated, have a sense of presence, and be able to exert value

Again , We must give the team methods and tools. Performance can cure all diseases, and money can cure all diseases. Teach methods and give tools so that the team can earn money easily. The hardest boss and superior are the ones who constantly solve problems for employees. You ask employees to help you solve problems

In the end, it is control and management. It is necessary to inspire the brilliance of human nature, restrain the weakness of human nature, and make people reborn.

Enterprises and individuals actually have something in common. Nowadays, many people talk about building personal IP. A few days ago, a boss asked, how to build IP?

A picture tells you what aspects can be used to build IP:

If an individual wants to build IP to attract customers and partners, does the company need it?

Enterprises can also refer to the above content when building IP. For example, positioning, corporate story, values, flagship products, social responsibility, etc.

Now let’s get to the point, the three keys to team management: use tools to restrain human nature, use culture to inspire humanity, and use dreams to support spirituality. How to achieve this? These are the four key points mentioned above:

So, let’s talk about the first point first—enterprises need to be led by dreams.

The dreams and stories of companies or individuals are not only important materials for external communication, but also important weapons for internal unity and direction.

Many companies and brands know that stories are important and start telling stories. Although some stories are lame, they at least realize its importance.

What problem does the story solve?

It’s more about solving the communication problem and solving the problem of customer attention and trust, right?

When I was in college, I formed a part-time team to take on a mobile phone promotion event. I told my boss a little story:

Everyone knows that handing out flyers was very popular in the past, but many students were not serious and would stuff them into the trash can when no one was paying attention. But there was one As a girl, not only did she not throw away, she would also pick up flyers that others had thrown on the ground after reading them and continue to hand them out to passers-by, which surprised me.

Before I could finish speaking, the boss immediately became interested and asked: Can we invite that girl for this event?

I said yes, the order will be made immediately after you look at it. After graduation, the boss even came to see me.

Story, solve external problems, internal team needs to be led by dreams.

First of all, the boss has a dream, and the company has a dream. If you have had rich experience in the market, you must have experienced that the boss will use his dream to impress talents.

Companies have dreams and attract talents. Talents come to the company not to work for the boss’s dream, but to realize their own dreams, right?

Then, companies, bosses, and team leaders need to help them find their dreams and goals.

It’s not that many micro-businessmen don’t have dreams, but they fail to combine their dreams with micro-business. They are reluctant, hateful, and resistant to the things they do.

They are driven by pain: they need money and have a lot of stuff at home...

In fact, many micro-businesses are not bad because they feel good about the product after experiencing it, and then they want to be an agent. But after joining the team, I was taught inappropriate ways to post on Moments and sell, such as making fake pictures and exaggerating publicity. What went wrong?

Except for a few profit-seeking brands, most micro-business operations create social value and are of positive significance.

What would happen if the brand owners and team leaders could rationalize, dream, and mission the micro-business?

People who do micro-business are happier, right?

When you are happy, you appear in a better state, right?

You won’t be too eager for quick success, and you won’t be very negative if you don’t have any results for the time being, right?

The relationship with customers will be more harmonious and harmonious, right?

Micro-business must focus on the lifetime value of customers, from once-in-a-lifetime transactions to lifelong transactions.

Any micro-business that is not linked to the repurchase rate will not make much money, let alone in the long run, unless you want to be in a state of panic every day after eating this meal and not having another meal. Not only micro-business, but also the general trend of marketing.

This is the foundation of future awesome business models!

Let’s continue talking about dreams...

Dreams can be divided into three levels: for family (employees) and customers, for the industry and industry, and for the nation and mankind.

The reason why a group of people can be gathered must be other things besides money. Tsai Chongxin, who earns one million US dollars a year in the United States, and Jack Ma return to China and receive 500 yuan a month. Is it because of the salary?

Talents are also graded and divided into age groups. It is said that many people born in the 1990s have never lacked money or love since they were young. Why do they work?

I want to challenge, want to realize the value of life, and want to prove myself.

The second point is to have a good atmosphere that makes people feel happy, passionate and motivated, and go all out to realize corporate dreams and personal dreams.

Micro-businesses help each other, and the same is true for the micro-business training industry. No matter how good the teacher is, if you stick together and praise it, it will become popular and make money. The mutual help of small and micro businesses is more obvious, but you need to reflect on it, are you really doing enough?

First, help each other. If you have a problem, I will help you solve it with my heart.

Secondly, care. Do you make your team members feel respected, appreciated, and feel they belong?

Again, growth. Have you actually allowed your agents to grow, make more money, become more capable, and find the value of life?

You can start with the simplest ones. In addition to letting them sell goods and create circles, do they have regular heart-to-heart talks, do they often have voice contact with your core agents, and have they ever seen Lu Chuan Pao offline? Feet talk about life?

Jack Ma said that employees were unhappy because of two reasons: lack of money and feeling wronged.

We have always emphasized the need to build good relationships with customers and tap into their lifetime value. All the strategic tools and methods in my book "The King of Transformation" point to this core. Agents (employees) are your cash cow. Do you want to build a good relationship with them and make them happy?

Let the agents (employees) rush out, are they provided with weapons and equipment?

Have micro-businesses made customers realize the importance of customer lifetime value?

Do you pay attention to the relationship with lower-level agents and old customers?

Do you pay attention to skills when selling?

Are there any tools to assist them?

This can refer to what is said in "The King of Transformation". First, there is a treasure hunt road map, then there are processes and methods, as well as specific strategies and tool support. I won’t go into details here, but you can read my previous articles.

The last point is super awesome, system control.

Almost everyone in the group has a copy of "The King of Transformation", and some even have multiple copies. They must have seen that we gave away a booklet. In fact, this booklet has more than 200 pages, and there is no way to print them all and attach them at the back. The things involved are suitable for micro-business, and have gone beyond the scope of micro-business, and are very scalable.

I recently attended other people’s courses. Many traditional companies are using these things, which involve goal management, mentality management, tactical application, 60-day transformation plan, etc.

I have said a lot today, so let me summarize the core of team management:

Solve the problems of "not enough money" and "feeling wronged" with both hands.

Why do you work so hard? How can I keep you motivated to keep working hard?

Some bosses are worried that if I teach everything I can teach, what will happen if others are better than me? What should I do if others don’t think I’m awesome? What should I do if someone else takes my place?

Take a long-term view and enlarge the pattern. In fact, this is not a big problem. Some organization in the United States has compiled a ranking list - the top ten luxury goods in the world:

Look at items 2 and 10. If you try to ignite the lives of others, you will become addicted. That is, you must dare to enable and Cultivate people who are better than yourself. Those who use teachers will become kings, those who use friends will dominate, and those who use disciples will perish.

In the past, there were always people in the marketing circle who said that if you send out words, you will get money back, if you say words, you will get money back. In fact, there is a higher realm - getting people's hearts back. The pattern is enlarged, the cause is enlarged, and the achievements are greater.

You must understand: the transformation from collecting money to collecting your heart. When you collect money, you may go astray, but when you collect your heart, you will always be on the right path.