What kind of activities can drugstores do to increase their popularity?

Step one: Let consumers have a "lively" cognitive thinking

I asked the drugstore owner to buy a few sets of tables and chairs, put chess on them, and provide them to the community and nearby areas for free middle-aged and elderly people play chess. Within a few days, all the middle-aged and elderly people in the community gathered at the pharmacy and played chess in front of the pharmacy. Xiangqi is a group activity, which can easily generate word-of-mouth communication, and the people who play Xiangqi are middle-aged and elderly people who have nothing to do all day long.

Then, it is very easy for the drug store to naturally develop a "lively" cognitive thinking. When pedestrians passing by see a group of people playing chess and chatting around there, they will naturally be curious and attracted to it.

Step 2: Let consumers have "happy" cognitive thinking

Hold a chess competition, and the drugstore will provide drugstore products as competition prizes. They can be inexpensive and practical. sexual products. The purpose of the competition is to allow these middle-aged and elderly people to participate in interaction.

Provide some snack foods, such as melon seeds and peanuts. In summer, you can provide watermelon and other fruits for free.

Find more passionate and cheerful salespersons in the store to communicate with middle-aged and elderly people to make them happy and create a more harmonious and happy atmosphere.

In the evening, the drugstore owner placed a large LCD TV in the open space in front of the door, making it feel like an open-air cinema. He also set up tables and chairs to provide free viewing.

In this way, the traffic around the entire community is directed here, and it is here at the pharmacy during the day and night. If you buy medicine, will you go to other pharmacies?

The third step: Let consumers have the cognitive thinking of "belonging to me"

When participating in chess games, they are happy. Once they win the prize, they become "belonging to me". "I" cognitive thinking. It is to make customers feel a sense of belonging to you. The first is interaction, and the second is frequency. As long as you continue to amplify it, it will happen naturally.