Five skills that must be seen in the decoration style of fashion women's clothing store

When decorating a clothing store, it is very important to design the dynamic line of the store, that is, to let customers pass through more areas and see more products as much as possible during the shopping process in the store, and at the same time reduce the physical consumption of customers during the shopping process, so as to keep their shopping interest, freshness and excitement at a high level. Therefore, dynamic line design is very important for a storefront, especially when the storefront is relatively large. Today, I will talk about some shop moving line design skills.

First, phototaxis

Physiological conditions reflect that the eyes of customers in the store will be easily attracted by objects with strong lighting illumination and attractive lighting atmosphere. Generally speaking, customers are reluctant to go to the corner of the store. If the light at the end is still dim, customers will feel unsafe. Therefore, we need to make the brightness of this market segment several times higher than the average brightness of other market segments, which is also a further trick to lure customers.

Second, right-handed habits

Most people are used to walking with their right hand and walking on the right. If there is no special guidance, I like to go to the right when I enter the store, and the flow direction is mostly counterclockwise. Then the products on the first shelf on the right will easily leave a deep first impression on customers. In addition, the design of the shop on the right should have fewer corners and no obstacles. Except for entrances and exits, shops are generally closed-loop processes.

Third, color orientation.

Gathering popularity and attracting people is an eternal topic in store management, and drainage actually starts from the outside of the store. Proper use of color can improve a lot of passenger flow.

Color itself does not have the temperature difference between cold and warm, but the psychological association that visual color causes people to feel cold and warm. Light information with different wavelengths and colors acts on human visual organs, and after being introduced into the brain through the optic nerve, it is linked with past memories and experiences through thinking, thus forming a series of color psychological reactions.

Clothing stores can also use the psychological effect brought by color to overcome the shortcomings of long and narrow shops. Colors such as yellow and red will have the effect of "advancing psychology" and urge people to move forward.

Fourth, it is easy to be curious

People will be interested in special and personalized displays with no clear search purpose. Characteristic dynamic design is generally easy to remember, that is, there are obvious memory points, which can enhance customers' desire to enter the store and prolong their stay.

Through the display of novel personality, it is easy to arouse customers' curiosity and want to come in to "see". The more customers there are in a store, the more talents will come in. If there was no one in the shop, everyone dared not come in-I wanted to go in, but there was no one there, so I had to think about it.

Verb (abbreviation for verb) is convenient

Psychologically, customers like a convenient and stress-free shopping environment and a simple shopping process. Whether the route is smooth and the width of the route is appropriate will directly affect the customer's desire to buy.

If the route is too wide, it will not only waste valuable space, but also affect customers' interest in buying because they are far away from the goods. If the route is too narrow, customers will be crowded with each other, resulting in unpleasant feelings and affecting their interest in buying. Effective space utilization, namely terminal layout, should follow the principle of making full use of space.

Decoration of clothing stores should pay attention to these four points to enhance the customer experience. The route maps of almost all shops with good business are carefully designed, and no one's route takes a line and goes back the same way. This route design is the failure of the whole store. I hope this article can inspire you! If you want to know more about the decoration skills of clothing stores, please pay attention to the clothing business circle. It is easy to open a fashionable women's clothing store, but when it comes to purchasing goods and store decoration, many novices are blindsided. In fact, it's easier said than done. It's really not good to go online to find a home with good reputation and high cost performance when shopping or stepping on the clothing wholesale market. But the decoration of the shop was directly decorated by others, but I'm afraid it's not good and has no characteristics. Do you have any experience yourself? Today, Bian Xiao will bring you some skills of decoration style design for fashionable women's clothing stores. First, the decoration style design of fashion women's clothing store, the size range of product types, and the size range of similar products. For example, there are huge pianos and exquisite harmonicas in music shops, while the specifications of the goods in bookstores and optical shops are basically the same. This different range of change has caused different sense of space. Commodities with large changes are rich in appearance, but they are also easy to be messy. In design, we should emphasize order and reduce artificial decorative elements. Commodities with small changes are arranged neatly, but they are easy to fall into monotony. Pay attention to changes and add decorative elements when designing. Secondly, the decoration style design of fashionable women's clothing stores, such as toy stores, has many changes in the shape of similar goods, so the space feels lively, but it is also easy to be messy. If there is little difference in the image of the goods sold, we should pay attention to the change when conceiving the space, otherwise it will make people feel dull. For example, the shape of shoes has not changed much, and our common shoe stores are classified and placed, which is difficult to arouse people's interest. On the contrary, some shoe stores abroad often make full use of the changes in space and display devices, resulting in a vivid atmosphere. In addition, the shape of goods is also variable. For example, clothing stores use models to form colorful images. Models are often the main elements of fashion stores. Thirdly, the decoration style of fashion women's clothing store designs the color and texture of goods, the colors of antiques and household appliances are gloomy, and the colors of plastic products and toys are bright, which requires the interior design colors to set off as much as possible and highlight the colors of goods. In addition, the texture of goods often shows charm under specific light and background. For example, the display of glassware must highlight its glittering and translucent characteristics to attract customers. Fourthly, the decoration style design of fashion women's clothing store. Whether goods appear in the form of groups or individuals has a great influence on customers' purchasing psychology. Small commodity groups can play an important role, but gathering too much will also lead to "unsalable" speculation. Clever asymmetric group handling will give people the impression of "hot". As for expensive goods, only by strictly limiting the number of exhibitions can their value be fully displayed. For goods that appear in groups, interior design should be accompanied by a lively and prosperous atmosphere; For goods that appear as individuals, the design should pursue elegant and stretched style. Fifthly, the decoration style of fashionable women's clothing stores designs the character of goods, and the character of goods determines the style of interior design. Both are fashion shops. The freshness and elegance of high-end women's clothing stores should be completely different from the freedom of young casual clothing stores. The harmony between interior design style and management characteristics is directly related to the sale of goods.