Buy a house at half price? The two places promote enterprise "* * * property rights" houses, and buyers can only buy half of the property rights.

Following the advance subsidy of 6.5438+0.5 million yuan for civil servants and the financial reward of 654.38+0.000 yuan for each suite sold by the intermediary, the sale of commercial housing in the form of "* * * ownership" has become another innovative mode of real estate sales.

Real estate enterprises in the two places have "* * * property rights": "half purchase and half rent" to share real estate risks.

On August 1 day, the People's Government of Dali Bai Autonomous Prefecture of Yunnan Province issued the Notice on Printing and Distributing the Implementation Opinions on Promoting the Stable and Healthy Development of the Real Estate Industry.

The "Notice" proposes to support real estate development enterprises to sell commercial housing through "* * * ownership". Buyers can purchase not less than 50% of the property rights in advance, and the remaining property rights will continue to be held by real estate development enterprises, leased and used by buyers, and then purchased according to the contract between the two parties.

Yan Yuejin, research director of the think tank center of Yiju Research Institute, pointed out that the concept of "* * * has property rights" mentioned in this policy is essentially different from the traditional concept of * * * has property rights. The traditional property right is owned by property buyers and local governments, but this time it belongs to property buyers and developers, which can be considered as "half purchase and half rent".

In the view of Guan Rongxue, an analyst at Zhuge Housing Search Data Research Center, this move may play a role in stabilizing the mood of buyers. Purchase not less than 50% of the property rights in advance, and the remaining property rights will continue to be held by real estate development enterprises and leased by buyers, which means that both parties share the real estate risks in the early stage, especially the recent fluctuation of loan suspension, and buyers' worries about new houses have increased. Therefore, sharing responsibilities and risks helps to alleviate corresponding worries and promote rationality. In addition, the installment payment will also reduce the pressure on the concentration of funds of buyers to a certain extent.

Before Dali, Yunnan, Shenzhen also introduced a similar policy.

According to the Shenzhen Special Zone Daily, at the second Greater Bay Area Enterprise Human Resources Development Summit Forum held on July 16, Shenzhen Enterprise Human Resources Development Promotion Association and Shenzhen Anjiajian Industrial Development Co., Ltd. issued the Housing Plan for Young Talents, and young talents and enterprises * * * have property rights, which can be repurchased after three years. It is reported that it is the first time for enterprises to launch the "housing for young talents" program in China.

Three years later, if the house price rises, young talents can choose the original price to buy the remaining half of the property rights from the enterprise and catch a "free ride" with rising assets; If house prices fall after three years, the enterprise will buy back half of the property rights from young talents at the original price, so as to ensure that young talents can buy their own homes without worry and live and work in peace and contentment.

It is reported that the plan will open 50 industrial apartments-"Lang Jun 107 Digital Garden" in Baoan District of Shenzhen to young talents who meet the standards. Both enterprises and young talents hold the property rights of the house, and the project is expected to be completed by the end of this year.

Chen Wenjing, director of market research in the Index Division of the Central Reference Institute, mentioned that "* * * houses with property rights" were involved in many places in China, such as Beijing, Shenzhen and Dongguan, and relevant documents were issued. In recent two years, Beijing "set a preset share of commercial housing property rights held by the government" in local auctions. Generally speaking, * * * has the property right to lower the threshold of buyers and support commercial housing to better meet the just-needed and improved demand, which is of positive significance to stabilizing the real estate market. However, in the subsequent transfer of surplus property rights, how to purchase surplus property rights, how much property rights to purchase and the specific price of purchasing surplus property rights still need to be agreed in the specific project contract.

Property market sales innovation: subsidies in advance, reward intermediaries.

In Yan Yuejin's view, the "* * * property right" model of housing enterprises belongs to a kind of content in fancy marketing this year, but in general, some housing enterprises are encouraged to carry out pilot and innovation.

In its view, in addition to the above-mentioned "* * * property right" model of housing enterprises, there are many fresh versions of housing enterprise marketing in various places this year, which shows that under the pressure of marketing, local governments, housing enterprises and marketing departments actively innovate ideas to better improve the attractiveness of projects, and then accelerate the de-housing.

Take Zhangshu City in Jiangxi Province as an example. In July this year, Zhangshu City issued "Several Measures on Promoting the Healthy Development of the Real Estate Industry in Zhangshu City", which mentioned rewarding the sales behavior of commercial housing sales intermediaries. During the period from June 30, 2022 to February 30, 2022, 65438+3 1, for every commercial house sold, the registered intermediary agency will be awarded 1000 yuan.

Zhangshu City is not the first city to introduce similar policies.

1 June, Yichun City, Jiangxi Province issued the Notice on Several Measures to Promote the Healthy Development of Real Estate Industry in Central City. The notice also mentioned that "every time a commercial house is sold, the registered intermediary agency will be rewarded with 1000 yuan".

In the eyes of the industry, the policy aims to enhance the sales activity and enthusiasm of intermediaries, at the same time support buyers to buy their own homes by reducing the down payment ratio and granting housing subsidies, and at the same time open up the intermediary chain to play its transmission role, with a view to promoting the positive promotion of the market.

Taking Wuhan, Hubei Province as an example, in July this year, a "Proposal on Monetizing Subsidies for Prepaid Housing Distribution" issued by the Finance Bureau of Dongxihu District, Wuhan was circulated on the Internet. It is mentioned in the plan that employees of administrative institutions who implement the monetization subsidy policy for housing distribution can receive a one-time pre-purchase subsidy of 6,543,800 yuan from the date of issuance of the plan to 365.438+0 on February 2022.

In this regard, the staff of the Finance Bureau of Dongxihu District said that there are indeed documents. The staff of the sales department of the real estate for sale said that "the maximum subsidy can be applied for 1.5 million yuan".

According to China News Network, the staff of Wuhan Dongxihu Finance Bureau said that this part of the subsidy is prepaid and will be deducted from the income in the next five years. This is also interpreted by the industry as "an interest-free loan for purchasing a house in a designated area equivalent to 6.5438+0.5 million yuan".

Chen Wenjing mentioned that since the beginning of this year, many cities have broken the traditional means of policy regulation and control, and introduced innovative measures to stabilize the market from the aspects of supporting families with many children, encouraging the masses to provide for the elderly, helping the whole family by buying a house by one person, breaking the purchase restriction by leasing, encouraging group purchases to buy houses in bulk, and promoting the release of the demand for just-needed and improved housing. At present, the national real estate market is still in the adjustment period, and it still takes time for the industry to fully recover. It is expected that more places will introduce innovative policies in the short term to release more demand for home ownership.