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How to communicate with customers humorously
How to communicate with customers humorously? Now many industries are doing sales. Sales is a kind of accumulation of time, professional knowledge, practical experience and industry contacts. It breaks the traditional means of survival, it breaks the inherent working mode, and here is how to communicate with customers humorously.
How to communicate with customers humorously 1 1 and help them speak?
What is helping each other to speak? Is to enrich each other's arguments.
This expression will make the other person feel comfortable and feel your tolerance. On the unprincipled issue, there is no need to be unconventional, highlight yourself, and let the other party feel that they are the masters of the chat.
2, timely weakness
Most people have sympathy for the weak, and no one likes people who easily compare with others. For example, the customer said that I bought gold three months ago, and now the income is10%; And you said: I already let you buy it. You see, I asked * * to buy it at the beginning of the year, and now it's 25%.
This kind of chat is easy to have no friends. This is not communication. The purpose is to find a sense of superiority, or a sense of superiority based on each other.
Timely weakness makes customers happy, and product sales naturally come.
Step 3 create a familiar scene
Describe a product and explain it from the perspective of customer application scenarios, rather than simply introducing product description materials. For example, practical precious metals do not need to be repeatedly explained from the aspects of gold content, technology and whether the United States raises interest rates, but are brought into the scene from the perspective of use.
For example, I think you should not only consider the recent rise and fall of gold prices, but also consider buying some gold for your child every year and giving it to her as a dowry when the child grows up and gets married, so that you can have the capital to build a harmonious and happy family. Isn't that what our parents in China want?
4. Discover customer interest
When we recommend products, it is easy to bombard customers with multiple selling points, but it often has little effect. Because the selling point is depth, not breadth. When communicating with customers, if there are selling points in the products that interest customers, you can observe that customers' eyes are shining or begin to show interest. Ok, let's look at this topic.
For example, when introducing certificates of deposit and presenting various favorable facts, we found that customers were interested in certificates of deposit. Well, this topic can be further developed. Children studying abroad and traveling ... this is a topic that can be discussed in depth.
Step 5 ask questions at the right time
When the customer starts a long speech, congratulations, your weight can make the customer open up. However, when listening to the customer's comments, the appropriate questions will make the other party feel that you are distracted. This makes it easier for customers to feel your participation and more willing to treat you as "one of their own".
How to communicate with customers humorously 2 1, the key is not what to say, but how to say it.
The same sentence, different people, different situations, different tones and intonations are different. The point is not what to say, but how to say it. This is not a method, nor a move, but an internal skill.
2. Cold reading
Cold reading literally translates as "cold reading". People hate the problem of checking accounts. How old are you? Where are you from? What's your name? Unfortunately, most people still only know this superficial chat mode. If you can study cold, you won't have this problem. Cold means being unprepared, while reading means being absorbed. Cold reading refers to reading others' minds when they are unprepared, even when they meet for the first time, so as to communicate with others better. Psychologists often use it in psychotherapy.
For example: "Have you studied abroad?" This is a common question.
Translated into cold reading is: "You must have studied abroad."
Another example: "What do you think of your personality?"
If I am not mistaken, your popularity must be good.
Perhaps you have found that declarative sentences must be used in cold reading. Moreover, cold reading is a guess. Since it is a guess, it will be inaccurate, but this does not mean that cold reading will fail. Cold reading doesn't let you completely guess each other's information, but let them open their hearts and give you more information on their own initiative. Of course, you can't make a wild guess. Instead, make your guess more accurate through all the information such as the other person's clothes, conversation and topic content.
Step 3 tell stories
80% of the conversation between two people is completed by telling stories. Here I will briefly talk about how to tell a good story.
1 details. For a story to sound true, there must be details. For example: "I'm lying in bed with the quilt uncovered (details). Then I took out my mobile phone and took a look. I still remember clearly that it was 3 am 15 (details). Then I turned over ... "
2 ups and downs. No one likes plain stories. This requires you to have certain screenwriter ability. If not, you might as well sort it out first.
For example: "You know what? Yesterday, a sister paper consulted me. She said that her boyfriend's place is too small, only the size of toothpaste. I get angry when I hear it. Tell her, don't be naive, okay? As big as toothpaste. It's already big! As a result, she said weakly, have you seen the toothpaste in the hotel ... "
③ Create world pictures and backgrounds. Just like on the set, your story had better have a sense of picture. Otherwise, people will be boring. Many novels can do this.
4 join the feelings. Without a good way of telling, a good story won't work.
Note: Don't make a long speech when you are unfamiliar. The story at this time should be short and interesting. When you get to know each other, you can start telling some long and profound stories.
4.EV (induced value)
This belongs to the category of deep chat. You want to know some privacy or secrets of each other. You can refer to this method. For example, you want to know her childhood experience.
Of course, you can directly ask, "Did you encounter anything unforgettable when you were a child?" At this time, the other party may not remember.
EV: "I still remember being tricked into the ladies' room by a classmate when I was a child. He told me that the teacher was waiting for me in the toilet. I really believe it. I walked in timidly and found only one aunt sweeping the floor. I asked her foolishly, have you seen Miss Wang? As a result, she took me to the guidance office for questioning Hey. I don't even want to talk about it. Did you encounter something similar when you were a child? "
This is Eve. By telling your own story, you can induce the other person to tell your own story. Of course, you need the ability to tell stories. Reference 3)
Step 5 play hard to get
Use the process of fishing as a metaphor for the process of dialogue. Direct example:
Example: You: Where are you from? (temptation)
Opposite party: Shandong people. (take the bait)
You: Really! I like making friends with Shandong people best! I don't think I am so familiar with your communication now! (release)
The function of this method is to make you want to talk to each other without losing your identity. And it can arouse each other's curiosity.
6. Open traps
If a person is interested in something, and then you take it away, when you give it to him again, it will arouse his greater interest, and the open trap comes from this. The simple explanation is that the conversation contains unexplained thoughts, stories, emotions or feelings. For example, if you have seen a movie, but there is suspense at the end of the movie (aliens left a cub on the earth), you will start to look forward to its sequel.
In conversation, it is like this. Suppose a woman asks you, "How was your day?" What would you say? Is it "good"? Obviously that's weak.
The open trap is played like this:
Example: She: "How was your day?"
You: "It's a long story".
She: "What's the matter?"
You: "That's disgusting! You don't want to know. "
In this way, she will be very interested in this story.
7. sense of humor
It's hard to learn this thing in a pattern. Humor is one of your ways of thinking. I want to make it clear here that either you can tell jokes or you are humorous. Humor is not because of your topic, but because of you.
Saying ridiculous things in a serious tone is not like joking at all. This is actually an unexpected way of thinking. If you don't have this way of thinking, then what you say must be reasonable and humorous.
8. sense of connection
(1) The connection is shallow (* * * the same topic). For example, you and I graduated from the same high school/so you also like mustard.
In the early days of getting along, we met by this sense of connection. The closer you are, the more likely you are to become close.
② Deep connection. For example, you have all been abused/your parents divorced/you want to commit suicide, etc.
Deep connection is usually associated with feelings and emotions, that is, heart-to-heart communication. A relationship from shallow to deep can't escape a deep sense of connection.
It should be noted that the time and place to generate a deep sense of connection is very important. You can't talk to others at noon. You fell in love with the wrong person. You can also refer to several methods mentioned above to create a sense of connection.
9. Body language
Some experts say that 80% communication between two people is done through body language.
I think it is strange to explain body language in words, so I recommend you to watch more movies. Pay attention to tone, intonation, eyes, facial expressions, gestures, postures and so on.
10, silence
Silence here doesn't mean it's over without talking. But in a normal chat environment, silence gives the other party a chance to "show".
The power of this skill is that it can make the other person chase you emotionally. Imagine that you have talked a lot with your clients, and you think their relationship is very close. With the in-depth introduction of the product, you are "silent" and give the other party an "active" opportunity, believing that the other party will give a "positive" signal.
How to communicate with customers humorously 3. Ways to communicate with customers in humorous language 1. Start the topic with humorous language.
As the saying goes, everything is difficult at the beginning, and the first impression of a salesperson is particularly important to customers. If customers don't like you from the beginning, then it can be said that we should not only sell products to customers, but also eliminate customers' impression of you and regain good feelings. Therefore, if the sales staff of tea franchise stores can use humorous language to start a dialogue with customers, they can often get twice the result with half the effort. Salespeople can set a humorous opening speech for themselves after work, which can be self-introduction, talking about the weather or praising customers.
Methods of using humorous language to communicate with customers. Use humorous language to eliminate embarrassment
In the process of tea sales, it is inevitable to encounter some embarrassing scenes for customers. At this time, salespeople should know how to use humorous language to resolve it. Especially when some salespeople accidentally say the wrong thing, they or other salespeople can use some idioms or allusions to solve the embarrassing situation. This requires salespeople to read more China allusions and understand some idiom stories.
Methods of using humorous language to communicate with customers. Use humorous language to urge customers to reach a deal.
Humorous language is a good language art to promote transactions. Under the same circumstances, the speed of the transaction or whether the transaction is completed depends largely on the speaking art of the salesperson.
Humor is a manifestation of wisdom, and not all people have a sense of humor. Tea salesmen hope to have a better sense of humor, but they also need the efforts of the day after tomorrow, such as expanding their knowledge and facing the reality optimistically. At the same time, they should be good at capturing the details of life and cultivate their wit and agility.
How to make good use of humorous elements in marketing;
1. Cooperate with creative people. All excellent content comes from excellent screenwriters. Whether your content is humorous or not, you need a good screenwriter. While being humorous and creative, you also need to ensure that your content is close to reality. The advantage of this is that people who are not familiar with this field can also appreciate the humor in your advertisement.
There may be a theater near your company. You should go there to find an actor or screenwriter and ask them to write a humorous advertising script for you and pay them a reasonable fee.
2. avoid being true. Washer said: "seriousness is the most effective way to kill humor."
3. Think about the story. Many funny stories come from pain. If you think about it, you may have. A sense of humor allows you to dig that pain and use it to an absurd extent through exaggeration.
4. Pay more attention to the mind than the budget. Small businesses may have more challenges from limited budgets and resources, but they have an advantage in creating humorous marketing. Large companies are more bureaucratic and the approval process is longer, which makes it difficult for their marketing to be flexible and avant-garde.
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