Tsinghua Xueba, Peking University, runs a barbecue joint venture. Is it easier to succeed with a high degree?

A high degree of education is a relatively successful condition for opening a store, but it is not a decisive factor.

Whether it is easier to succeed in opening a store with a high degree of education depends on facts. Search for "college students' entrepreneurship" and there will be many successful cases. For example, the following:

You're excited. It seems that opening a store with a high degree of education is amazing, but it is easy to succeed. Do you want to change your life plan, go to a famous university first, and then sell things?

Before planning your grand life plan, we must first understand why it seems that all college students are successful in opening stores.

First, the advantages of opening a store with a high degree of education

1, different horizons. In addition to learning knowledge, universities should also learn the ability to learn knowledge, and people with high academic qualifications can better grasp every exit.

2. It is more convenient to use technology. It is natural for people with higher education to use the latest scientific and technological instruments or platforms. If one day the existing resources are not used well, they can still develop a product by themselves.

3. College students dare to think and do, and have an impulse. This is better than many entrepreneurs who are too timid to act.

4. College students often grow up in groups. Compared with interest groups in the society, college students' group entrepreneurship can think and work wholeheartedly. For example, a college student pork shop in Shanghai organized a group to buy pork, and the sales volume was very hot.

5. "Highly educated" is a selling point in itself. Under the same quality conditions, people are more willing to try products with selling points, and people will want to know what is different from what people with high education buy, and whether they will become smarter after eating them.

6. Use "compassion". In everyone's conventional idea, high flyers should do more glamorous work instead of low-threshold small business. For example, if a college student opens a barbecue shop, some people will feel sorry for it and will go to join in. A lot of news will write the words "beautiful college students" because it will make news have a selling point, such as the female college students who are called "pork beauty" by netizens.

7. People with high education can pay attention to the added value of products. For example, starting from the service, starting from the copy, starting from the attitude, which makes the product more three-dimensional. Second, does that mean that college students have a high success rate in opening stores? Not exactly. We can think about how many college students there are. I always think that unusual things will be reported, so the possibility of opening a store with a high degree of education will be less. Not all successful shopkeepers are entrepreneurs, but some of them "inherit their father's business". In addition, there are a large number of highly educated people looking for success. Therefore, when we observe successful cases, we should find a way to sum up the rules, so that we can succeed regardless of the educational level.

Therefore, I say that a high degree of education is a condition for the success of opening a store, but it is not a decisive factor.