How to do a good job of basic theory propaganda with high quality

To do a good job of grassroots theoretical propaganda with high quality, we must know the law and conform to public opinion.

1, knowing the law

Explain major theories and policies in depth, speak "correct words" on the basis of accurately understanding the party's innovation theory and the spirit of the party's major policies, and speak "encouraging words" on the basis of adhering to the correct orientation, so as to enhance the theoretical persuasiveness, policy appeal and spiritual cohesion of propaganda.

2. Comply with public opinion

Actively respond to people's concerns, always adhere to the demand orientation, find a breakthrough point to solve people's hearts on the basis of solid investigation and research, such as education, medical care, employment and other livelihood issues that grassroots people are concerned about, and instill valuable and convincing theories into people's hearts from a subtle way to respond to their thoughts, doubts and expectations.

Only by transforming metaphysical theoretical knowledge into metaphysical concrete practice can we communicate freely and explain clearly, and theoretical propaganda can really enter our minds.

Problems in theoretical propaganda at the grass-roots level

1, the theoretical presentation is single.

Over the years, theoretical propaganda, especially the propaganda of the party's principles and policies, has almost always taken the form of reports, symposiums, lectures by experts and lectures by lecturers. The above lectures are single and lack of interaction. Even if the masses can listen to some knowledge, it is difficult to penetrate the hearts of the people.

2. The role of propaganda carrier is not obvious.

With the extensive use of emerging media such as WeChat, Weibo, Tik Tok and A Auto Fast, due to the large amount of information, high speed and many negative information, the positive information has not played an obvious role to a certain extent, and the people's diversified spiritual and cultural needs, many times the publicity work does not meet the real needs of the people and cannot achieve good publicity results.