BYD Han EV: Good battery life in half winter and poor production capacity.

Ladies and gentlemen, following the launch of the short video column "Really exciting", a new shopping guide column "The Secret of Buying a Car" was launched today. We went to the front line of sales, and together with the senior automobile sales consultant, we presented you with a 5-minute manual to avoid buying a car, telling you a little secret that you can't see anywhere else ~

As the flagship model of BYD, BYD Han has attracted much attention from the market for its excellent design and vehicle performance since its listing in July this year. The official sales data also continued to rise, with sales exceeding 1 10,000 vehicles last month. But at the same time, there is a big deviation between the official sales data and the actual insurance data, so some people question BYD's pressure on the library or deliberately engage in "hunger marketing". What is the actual market situation? A: The first issue of "The Secret of Buying a Car" invited a senior sales consultant from BYD Auto's 4S shop to tell us about BYD Korea EV. (The vehicle type discussed in this article is BYD Han EV, and BYD Han DM is beyond the scope of this article. )

Oral: Xiao Li

Finishing: Answer Brother

Image: Network

I am a senior salesman of BYD 4S store in a northern city. Since BYD Korea went on the market in July, this car has been placed in the most conspicuous position in our exhibition hall, which fully shows that this is BYD's masterpiece. How about the terminal sales of this car at a price of more than 200,000 yuan? What do consumers think of this car? Let's talk about it carefully.

How is this car selling?

Our store is a store with good sales volume, and the number of customers who come to the store is relatively large, and about a quarter of them come to see BYD Korea. The total order for each moonlight car is 30-40, and each sales consultant can clinch 3-4 cars every month. The commission for selling BYD Korea is 400 yuan/Taiwan. The current market performance of this car can be summarized by applauding and calling for seats. However, due to the serious shortage of production capacity, there is no spot in the store at present, and it takes 2-3 months to pick up the car.

Which model sells best?

The best-selling model is the EV two-wheel drive distinguished model with a price of 255,800 yuan, followed by the flagship model of EV four-wheel drive with a price of 279,500 yuan. Because of problems such as new energy licenses, EV models sell better than DM models. After all, DM models need fuel vehicle indicators.

What are the current preferential policies for car purchase?

If you book a car before 65438+February 3 1, you can enjoy a down payment of 50%, a three-year zero-interest loan, or a down payment of 15%, a five-year long low-interest loan; In addition, you can enjoy free technical maintenance for six times in three years if you order now; If the brand is changed, the manufacturer will give at least 20,000 yuan subsidy, and the non-brand replacement subsidy will be 1 10,000 yuan.

How much can you land?

Buy a car in full? (New energy vehicles are exempt from purchase tax, unit: RMB)

Mortgage car purchase (50% down payment on the main loan? 36 interest-free, unit: yuan)

Who are the people who bought this car?

To tell the truth, the customer groups who pay attention to this car are much better than those who bought other BYD models in the past, both in education and quality. At the age level, they are basically thirty or forty years old.

In terms of occupation, at present, I have the most contact with government agencies and institutions, and there are many executives in technology enterprises and financial industries.

Which cars will buyers compare?

Tucki P7 and Tesla models will be compared between the internal training of manufacturers and the actual car purchase of customers? 3 these two paragraphs.

Tesla's brand is harder. Compare Tesla models? In 3, we mainly talk about the brand, although the model? This car will obviously be much smaller in size and space, but people around will say: what BYD to buy? This price is not as good as Tesla. In fact, you asked him to talk about the connotation of Tesla, or its quality. What are the particularly good advantages that customers can't say, but that bid is really difficult. We lost Tesla because of brand problems. But now manufacturers are beginning to pay attention to this issue, and BYD Korean customers will enjoy better treatment than other models.

Tucki will use the time to pick up the car to influence customers. Sales in Tucki will send some messages to customers, or make customers have concerns about picking up cars. For example, it will take you a long time to pick up the car, and the time to pick up the car cannot be guaranteed. And the pick-up time of P7 will be much faster than that of Korea. So we beat Tucki, mainly because of the time to pick up the car.

What do customers like best about BYD Korea?

Customers' favorite should be ACC adaptive cruise following function and 360 HD panoramic image, as well as D-link3.0 intelligent network connection system, which is an open system and can download millions of applications at will.

Customers like to sing karaoke in the car, and the car has a wireless microphone. When demonstrating to customers, customers will feel very wow, and the sound quality in the car is particularly good.

In addition, driving with customers on the road, the most reaction is that this car is relatively stable, because its coupe design, low body, heavy body, coupled with good chassis training, feels relatively stable and quiet.

What's wrong with this car? What do customers spit the most?

The most customer reaction is that the center console in the driver's seat is relatively low. When tall customers sit in, their knees will touch the lower part of the dashboard, and when the two pedals are exchanged, their shoes will touch the plastic board.

Another point is that cars at this price have no automatic tailgate and no self-suction door.

The official cruising range of this car is 550 kilometers and 605 kilometers. In summer, it is easy to say that in winter in our northern city, the cruising range is about 300 kilometers.

In addition, the most spit is the car picking cycle of Han EV, which is really a bit long in 2-3 months. It is said that the production capacity can't be raised because BYD Korea is equipped with blade batteries, and the output of blade batteries can't keep up. Foday's Chongqing factory has been postponed due to the epidemic, and eight production lines will be completed by the end of the year, which should alleviate this problem.

How much will it be worth in three years?

If the car is in good condition and there are no major accidents, it will be about 4 to 5 fold of the existing car price after three years.

What sales won't tell you.

Because the production capacity is insufficient to pick up the car, if customers do not choose other in-store derivative products such as installment and decoration, the time to pick up the car will be later than that of customers who buy derivative products.

This article is an interview with BYD's front-line sales staff. The views in this article do not mean answering the question of buying a car.

This article comes from car home, the author of the car manufacturer, and does not represent car home's position.