How to design a novel restaurant logo?

Zhonghui Design (professional logo design company) answers:

Designing restaurant Logo is a very important job, because it should represent brand image, style, concept and food type. Here are some tips for designing new restaurant signs:

1. Brand concept

Before Logo design, it is necessary to determine the characteristics pursued by the brand, such as health, deliciousness and quickness, and then combine with the most prominent target audience to determine a unique style. For vegetarian food, snacks or western-style restaurants, it is also necessary to adjust the cultural background.

Prominent theme

Restaurant signs should represent products and services, for example, use obvious colors, pictures or fonts to closely connect with products so as to facilitate customers' memory and attention. For example, Chaoshan cuisine can use the LOGO of red onion, which is delicious and juicy, just right.

3. Art design

In addition to making the Logo of the restaurant represent the brand information, it must also be visually impactful and easy to identify. Try to use different patterns or artistic techniques to create a unique and fashionable restaurant Logo (for example, using elemental colors, fonts close to nature, or Chinese characters or English letters in calligraphy style).

4. Color matching

Brand color is one of the most basic and important elements to construct the visual ecology of food brands. For example, red represents enthusiasm and excitement, blue is more quality, light color creates a relaxed and pleasant environment, and warm color can attract customers effectively, and then the selected color is integrated into Logo to create a more visual impact effect.

5. Adaptability

Restaurant logo is usually used in brochures, billboards, door lock cards, platform software and other different media, so it is necessary to ensure that the logo can be extended. For example, embedded product interfaces such as WeChat and Meituan Takeaway only give small icons, and the Logo should also be designed in high definition.

Don't stick to a pattern.

When it is difficult for businesses to find a unique theme, they can start to try different kinds of structural combinations in the design (for example, using hieroglyphs to complement each other, and adding decorations to letters or graphics can make the design more complicated). This requires designers to find ways to find new ideas from past design inspiration.

In short, to do a good job in Logo design, we must deeply understand the brand concept, carefully choose and combine with each other to create a special style that meets the brand personality and the needs of the catering market. Enhance recognition through your own creativity and excellent color, font collocation and decorative elements.

Zhonghui Design Original Logo Design Works

The above is the content provided by Zhonghui Design (Beijing Zhonghui Avenue Consulting Co., Ltd.). Zhonghui Design, a professional design company, has been deeply involved in the design industry for many years and has many case experiences. I hope it helps you.