What does WeChat business do? What are the basic preparations for doing WeChat business? How can WeChat business be a good circle of friends?

Let me talk about the most basic preparations for WeChat business:

The first one: WeChat avatar: It must be your own, which will be more real. Don't use animal or baby's head, it will be unprofessional. Your avatar must be beautiful and tall, so as to attract more people to join you and pay attention to you. People who like you will have the idea of buying your product and setting it up. It is best not to change it at will or often. Customers can't remember so many pictures of you, but they want to buy your products but can't find you.

Second: WeChat name, it is best to use real name, simple and easy to remember. Don't put an a in front of it. Many people are particularly annoyed with the previous A or some symbols. Unless you are a big coffee or have been doing WeChat business for a long time, you can use the company brand+your name. If you just started, I suggest you use your own name. First, it is more realistic. Second, you will have a higher pass rate when adding people.

Third: album cover. For Xiaobai, it is best to choose some beautiful pictures or scenery maps with fresh atmosphere. At first, it's best not to put pictures of products or companies in WeChat business, otherwise the pass rate will be particularly low when you add people, because many people still don't add WeChat business when they see it.

The fourth one: how to send a circle of friends, what do you need to bask in every day?

1, Sun Style: Create your own style. For example, if you are a baby's mother, you can bask in the sun more, or how to take better care of your baby. You can set an example for other baby mothers in your circle of friends. For example, if you are a beautiful woman, you can send more beautiful photos. Everyone likes to see beautiful women or places for them to learn, so that people in your circle of friends can feel that there are bright spots in your circle and things they need.

2. Brand exposure: Exposing pictures and videos of your company or team will make people in your circle of friends see your strength and show your strength through the strength of the company, so that customers or intentions will be attracted.

3. Sun Feedback: This is very important. Wechat sells the same things as Taobao. Taobao has a good reputation, and most people will be attracted by it before deciding to buy it. Therefore, we should also do more favorable feedback pictures on WeChat to stimulate customers who want to buy products to decide to buy them. Feedback is to give customers who are ready to buy a reassurance. None of us want to be the first person to eat crabs, do we?

4, busy in the sun: the feeling of being busy every day, and pictures full of positive energy, you have charm. Most of us especially like to be with people with positive energy and progress. You are very busy every day, which means that your sales are very good, and the products are of course very popular. The more people buy, the more customers like to follow suit. If someone else buys a product, she will be attracted and want to experience it.

5. Sun income and the charm of the sun: In fact, it is what we call a show, showing your most attractive place, showing your wealth, and showing the changes before and after you do WeChat business. Everyone likes to make friends with people who are better and more attractive than themselves, so you should show your charm in every circle of friends, and you can't just send a picture. Even if there is a picture, you should feel beautiful and tall. We must make our circle of friends look like a garden or a magazine, so that others can't read enough. If you turn your circle of friends into a beautiful princess, you will attract more princes. If you make your circle of friends look like a shop, it will only blacken people, just like a garbage dump. Who will read it every day, let alone recruit an agent? Our program should be based on our own situation, and we should have a degree to impress you, so as to impress more people.

6, drying small videos: Now the small video function on WeChat is particularly good, which can intuitively let people in the circle of friends see your busy, where your goods are, the real situation of your delivery, the delivery video sent by friends every day, or the video of your own products, which will make people trust you more and dare to come and buy products when they want to buy, but now there is a one-click forwarding software, which can easily send other people's small videos to their circle of friends to remind newcomers. It is ok to forward other people's small videos, but it is best not to see other people's figures and voices in small videos, because people who pay attention to you already know your appearance and voice. You just forward other people's videos, which will make others think that you are insincere, let alone trust you.

So, you should send your own little video every day. If you can't record a small video, you can send it out at will. It depends on whether the small video you recorded is interesting, whether the background in the video is tall, whether there is a bad background next to it, and whether the goods have the desired feeling. For example, if you want to shoot a video of your own product, if no one helps you shoot it, you can shoot it in front of the mirror, or find a better place where you can see it. Another person holds the product in his hand or begins to apply the product to his face, taking pictures of the water and luster after use. This intuitive effect will be very attractive to customers, faster than sending you some pictures. And someone will see the product effect of your small video, come directly to ask and place an order. Many of my orders were attracted by their own small videos, so they left me messages directly and talked about my orders privately.

7. Friends circle copywriting: You have to put yourself in each other's shoes. What kind of friends circle do you like to see, then you have to send it in that direction.

Fifth: precautions for sending friends.

A: The number of articles shared in the circle of friends should not exceed 6- 10 every day (don't brush the screen for empathy).

B: Don't share more than 140 (easy to understand? Charming? Know what to say at a glance)

C: When friends share pictures, they usually send 1 picture, picture 2, picture 3 or picture 4, 6 and 9. You can't miss a picture, which is unsightly. There should be room for typesetting, not too full. ) The previous picture and the next picture should not be too full, which makes people look neat and comfortable.

Next, how to communicate with customers and intention agents?

1. How to impress "consulting" customers with words?

This kind of "consultant" customers or agents, especially some treasure mothers, have no definite views and no economic strength. They always ask their husbands what to do, but they hesitate and waver when they want to make money, saying that they need to discuss when they go back. What should we do when they meet such a person?

The average person might say, "Well, I can understand that. You can go back and ask your husband some advantages of our product or team. If you don't understand anything, you can ask me again. The quality of our products will definitely reassure you. " But you missed the point. In that case, there are only two results. The lucky husband agreed to let her do it. Of course, the probability of this existence is very small.

A more appropriate way is to close the distance between you and your customers. How to answer? "I understand your relationship, because that's how I got here. I asked my husband when I was doing WeChat business, and he didn't agree, so I did it secretly without telling him. Later, I told him that he later supported me and helped me deliver the goods every day! Actually, I think women should live for themselves. When you get married, everything is in your family. If a woman is not financially independent, she always depends on her husband and mother-in-law. Is that so? " Anyway, I just stood in her position, started from her feelings, and then moved her emotionally, so the transaction rate improved a lot.

2. Deal with "considerate" customers, don't be hot and cold.

To put it bluntly, this kind of "consideration" of customers means that your words have not moved him. You may have talked with him for a day or several days about product knowledge, team advantages, training, reward system, drainage and so on. , have said it again. Finally, she gave you a sentence: I'll think it over! At that time, a mouthful of blood in my heart was about to gush out, wasting time, energy and feelings, or I couldn't bear it? What is the reason? As I said at the beginning, you didn't hit the pain point or demand of the customer, so you need to stimulate him. You can chat with him every once in a while, but you can't be hot and cold, just be enthusiastic at once. The other party said that if you think about it, you won't tell others. Maybe I can make a deal with you through constant stimulation in the future? All you need to do is make friends with him, and you can answer any questions patiently, so that customers will feel your sincerity and thoughtfulness, and with the stimulation of your circle of friends, the transaction rate will increase a lot.

We should learn to be careful with "comparison" customers.

Some customers have actually talked about several companies before when consulting with you about products. This kind of "comparative" customer is very smart and cautious, and always wants to choose the best cost-effective one among several companies, but we can't wait for her to compare before closing a deal with us. The probability of such a transaction is too small, so how should we deal with such customers?

At this time, you should say, "Do you have any concerns here? If you have known about related products before, can you tell me what you value most? Or I can help you analyze it from your point of view ... "So that your topic can continue. Learn to consider the problem from the customer's point of view and analyze it for him with your heart. You shouldn't brag about how good your product is and then attack other people's products. This is actually a special way of losing value. You carefully analyze everything for your customers, and you don't exclude some of your own shortcomings, so you may win more goodwill in front of your customers.

In short, different types of customers need different ways to treat them. Chatting is a science, and it can't be done overnight. It is recommended to chat with 20 people every day. Skills are practiced, not blown out. Ode to Joy tells us a truth: big business can't be done, and small business is disdainful. Instead of dreaming at home every day, it is better to start small business and accumulate a little.