How to distribute the publicity?

This requires you to know how to promote knowledge online. At present, the network promotion method suitable for the Internet is community promotion.

The so-called community promotion is actually the most common way of network promotion, that is, posting in a community with huge traffic, including the connection of your own website.

Do community promotion should pay attention to the following points:

Don't send pure advertising information in the community, which will only make people feel disgusted and reduce their credibility.

It's best to leave contact information such as QQ number to establish contact with netizens, and on the other hand, you can add it to your own QQ group.

You can send valuable news on your website to other communities, preferably original news, and then indicate the source of the article at the end or beginning of the news, that is, the address of the news on your website. Or write: if you want to see more relevant information, please see here (the address of your own website), for example, for your situation.

Wechat promotion:

Macro array, WeChat is also playing circle economy, so you need to complete your own WeChat circle: micro-connections-personal micro-signal execution.

Micro-sharing, valuable sharing, will attract users to know you better, and you can screen potential customer groups-use subscription numbers to implement it.

Micro-economy, create value with service, transform benefits with value, do a good job of after-sales service, and create a word-of-mouth circular economy-service number execution.

We can strictly formalize the three types of WeChat into three rings, which are closely linked when implementing enterprise WeChat marketing:

Personal WeChat, that is, social circle, makes good use of this circle just like SNS marketing on the Internet.

Enterprise wechat-subscription number: this is generally shared by the media, but after secondary development, it can have various online sales functions such as shopping malls and group purchases, just like embedding an APP in wechat.

Enterprise wechat-service number: it is still used by enterprises, but this service is generally used by enterprises, such as banks, airlines, hotels and other industries. Comparatively speaking, service number is more inclined to do service silently, which is a passive marketing means.

Weibo promotion:

Topic Planning: Weibo's spoof is very entertaining, which meets the needs of many Weibo netizens to consume less entertainment information. It shows that this topic has a wide audience and has the basis to become a public topic. Most popular events are like this: interesting content-part of following the trend-key people, specific communication channels-following the trend as a whole.

Event marketing promotion: Event marketing is a means and way for an enterprise to arouse the interest and concern of the media, social groups and consumers by planning, organizing and using people or events with celebrity effect, news value and social influence, so as to improve the visibility and reputation of the enterprise or product, establish a good brand image and finally promote the sales purpose of products or services.

To put it simply, event marketing is to create news-worthy events by grasping the news rules, and to spread this news event through specific operations, so as to achieve the effect of advertising.

Activity marketing promotion mode: Activity marketing refers to the online and offline activities planned by portal operators around the portal itself, in order to achieve the purpose of active website users and users driving more new users to participate. The operation is very simple, and the general website often has related activities. Design an activity and then spread it in the industry circle.