Mother's Day Theme Activity Scheme in Shopping Mall 202 1

Mother's Day is coming. Many shopping malls will hold themed activities on Mother's Day, but I don't know how to write a planning book. The following is my organized Mother's Day Theme Activity Plan 202 1 for your reference only. Welcome to reading.

Shopping Mall Mother's Day Theme Activity Scheme 202 1 I. Purpose of the activity

1. Origin of Mother's Day: Mother's Day was originally a Spring Festival held by ancient Greeks and Malays to show their respect for their mother God. Later, in medieval England, the fourth Sunday of Lent from the end of February to the beginning of April was Mother's Day. On that day, adult children must take things home and give them to their mothers.

1907, Anna from Philadelphia launched a national Mother's Day. She persuaded her mother's church in West Virginia to hold a Mother's Day celebration on the second Sunday in May, which was the anniversary of her mother's death two weeks ago. After that, Anna and her supporters began to write letters to ministers, entrepreneurs and politicians, demanding the establishment of a national Mother's Day.

2. Purpose of the activity: increase the turnover of the day. Strive for new customers and consolidate customers. Create a healthy corporate image with sincere service and sincere quality.

Second, the activity time

202 1 x month x day

Third, the theme of the event

Red House "One sentence I want to say to my mother most on Mother's Day" activity

Four. Activity content

Due to the festive nature of Mother's Day, discount packages may promote sales, but for the long-term benefits of corporate image building and customer feelings, promotional activities should focus on emotional appeal. Send a mother's day card and a carnation to all customers who come to dinner with their mothers on Mother's Day. Customers can fill in greeting cards on the spot, send greetings to their mothers, and service personnel can broadcast greetings in the store. Note: Activity A is only for customers who come with their mothers, regardless of age. Specifically, the service staff will observe and ask.

Allow more deliveries, but allow any mother to come to dinner, otherwise the customers will be full. B. The tone of the announcer must be sincere and full of emotion, but it may be perfunctory. Being responsible will make customers feel embarrassed and fooled. Pupils are relatively suitable. C with songs such as "Only Mom is Good in the World", the reading effect is better.

Verb (abbreviation of verb) activity promotion

1. Copy title: Red Room "What I Most Want to Say to Mom on Mother's Day" activity.

2. Text: What gift did you prepare for your mother on Mother's Day? In fact, you really don't have to worry, because what makes mom happy most is that the whole family is reunited safely. Sending a blooming carnation, a sincere blessing and a delicious and relaxing reunion dinner is the best gift for my mother. This red room is ready for you. You give your mother the best wishes, and the red room gives you the best service.

3. Publicity methods: pop posters and banners. The cost budget is 1. According to the demographic analysis of the three stores in March, the highest crowd in xx store on Sunday is xxx, and the average crowd in xx store is xxx. Among them, there are more people on Saturday than on Sunday in most cases. In addition, according to the promotional activities of XX Mother's Day, some people tend to eat at home on Mother's Day. Children, a very important part of customers in our xx store, have no strong consciousness and enough economy to eat with their mothers in the red room.

Therefore, in line with the principle of saving promotional items, the crowd is estimated by each store. Personally, I think store xx distributes carnations and greeting cards, store xx distributes carnations and greeting cards, and store xx distributes carnations and greeting cards. Excess greeting cards can be stored, and carnations have a short shelf life. If there is a large amount of surplus, it can be sent out or sold by service personnel at the door of the store. 2. Promotion cost budget The wholesale price of carnations is about X yuan per dozen and xx pieces per dozen. The cost is below xxx yuan.

The wholesale price of greeting cards is about X to X yuan depending on the quality. However, due to the publicity effect, greeting cards should have the logo of the red house, which is exquisite and has certain preservation value. The cost should be controlled below xxx yuan. The total cost can be controlled around xxx yuan, and the promotion cost is low.

Mother's Day Theme Activity Scheme in Shopping Mall 202 1 II. I-word duration

X month x day -x day

Second, the theme of the event

On Thanksgiving Day and Mother's Day, members send surprises.

III. Contents of activities

There is a kind of love in the world, which gives in obscurity, but doesn't ask about the harvest. You can have whatever you want, but don't ask for anything in return. This kind of maternal love is called mother.

Over time, I feel maternal love, care about my mother, and offer warm gifts. Xxx Happy Mother's Day to all mothers!

1, love for a happy mother

Female friends who spend over xx yuan in the supermarket department can get a carnation free of charge at the service desk with the computer receipt of the day. (limited to the top xx)

Carnations (purchased by merchants themselves) are placed at all the women's merchandise counters in department stores, and all the shops are filled with flowers and smiling faces to welcome their mothers.

2. All-around champion mother-Happy Family Fun Competition

On Mother's Day, shopping malls will hold fun competitions such as folding quilts, tying ties, peeling apples and threading needles. Who can decide the all-around champion mother through the above X kinds of fun competitions within the specified time, which takes the shortest time and wins if it is done well.

Award setting:

Champion: 1 Prize: X summer cool quilts.

Runner-up: 2 prizes and X umbrellas.

Third runner-up: 3 winners, X bottles of laundry detergent.

Participation award: reward xx special box to extract X box.

From now on, registration is limited to the top xx, first come, first served. If the degree of customer participation is not satisfactory, we will arrange employees' families to participate, and all departments will carry out publicity and launch, only talking about brand name sponsors. (Fees are not calculated for the time being)

3. There are members' surprises.

All women who apply for "xxx" recharge card on Mother's Day will receive a gift and enjoy xx discount. (limited to the top xx)

4, Thanksgiving Mother's Day, shopping free of charge.

On Mother's Day, customers who spend over xx yuan at one time in the supermarket can participate in this activity. The lottery will be held at xx in the morning, and the number of places is limited to see who is the luckiest.

Activity rules:

Eligible customers can get the chance to draw table tennis in the lottery box:

Customers can get the same amount of cash on the shopping receipt on the spot by touching the word "free" table tennis;

Customers who touch the word "X discount" in table tennis can get a discount of X discount on the shopping amount on the spot;

Customers who touch the word "X discount" in table tennis can get a discount of X discount on the shopping amount on the spot;

Customers who touch the word "X discount" in table tennis can get a discount of X discount on the shopping amount on the spot;

The discount amount will be refunded on the spot.

Fourth, commodity organizations.

The supermarket department organizes the sale of fresh and seasonal goods according to the needs of members' day activities, conducts Mother's Day marketing by organizing the following categories, and launches single product gratitude price, Mother's Day combination gratitude price, brand heart discount and special gift activities according to different brands.

Health care products for healthy foster mothers, green food, household articles, etc.

Fashion mom-clothing, jewelry, cosmetics, bags, shoes, etc.

DM publicity: xx kinds of supermarkets and X kinds of department stores.

Shooting time: X month X day

Verb (abbreviation of verb) activity promotion

1, x opens xx DM sheets with x pages.

2. In-store broadcasting and publicity

3, the door leadership publicity

4. Draw a poster at the door

5, employee word-of-mouth publicity

Cost budget of intransitive verbs

1, DM xxxx copies, x××× xxxx = XXX.

2. The door in the middle is painted with xxx yuan.

3. The subsidy fee for special commodities in supermarkets is RMB xxxx.

4. On Mother's Day, xx carnations =xxx yuan.

5, free shopping in xxx yuan/person x people =xxxx yuan.

Total: xx yuan.

Shopping Mall Mother's Day Theme Activity Scheme 202 1 3. Purpose of the activity

With the help of Mother's Day, the concept of Mother's Day is spread in the name of "gratitude", reminding target consumers to pay attention to Mother's Day and triggering their celebration of Mother's Day. And most importantly, our hotel has fully exaggerated the corporate image of caring for the elderly and family in the atmosphere of Mother's Day, so that "grateful mothers" can penetrate into the emotional depths of target consumers, and can also narrow the distance through Mother's Day promotion. Call for the moral fashion of respecting the elderly, further highlight our hotel's sense of social responsibility, enhance the hotel image and increase the purchase rate.

Second, the theme of the event

True feelings and family ties are intertwined, and today is different!

Mother has the spirit of an old cow and worries about our hard work day and night. Let them have a rest today, enjoy a delicious meal together, comfort their mother, and choose to eat in xx!

Three. Focus of mother's day activities

1, strive for the first effect and create hot topics in society.

Celebrating "Mother's Day" has become very popular in large and medium-sized cities, but not many people know this festival in xx. Our hotel's activities on Mother's Day can cause a certain sensation and make the activities a public focus topic. In the first "Thanksgiving Mother's Day" activity, you can leave the impression and memory of "xx catering let me know Mother's Day", which will have good social effects and brand communication value.

2, cater to the goal, consumer psychology, and meet emotional needs.

The target group of "grateful mother" is successful people between the ages of xx and xx who work in XX institutions and enterprises. Due to the busy business, the time spent with family members, especially parents, is generally less, so there is a common knot of "repaying the kindness of parenting", which can trigger their potential emotional needs.

Fourth, the publicity of Mother's Day activities.

Most people don't have the habit of "Mother's Day". In order to ensure that the activities have greater effect, we must carry out relevant warm-up and guidance activities to pave the way for the official launch of "Mother's Day" activities. Inform the public that "this year's X month X day is Mother's Day".

The first way: TV subtitles, the content is tentatively set as:

Thanksgiving mother, maternal love forever! On the "Mother's Day" on xx, xx, we will prepare a meal, delicious food and exquisite gifts for the loving mothers all over the world. The telephone number is xx.

The second way: according to the reservation record of the catering reservation book, find the customer's mobile phone number, and xx is responsible for communicating with the customer and informing the customer of this activity. (SMS group sending)

The third way: design and make publicity color pages and publish them together with the unified information newspaper. The content is tentatively as follows:

How long have you not paid attention to your mother's health?

How many times have I come home late and asked my mother to wait until the food is cold?

How long has it been since I cared about my mother's mood as much as I cared about my skin aging and career development?

We always want to work with our own efforts and form our own digestion of maternal love with our life ideals, rather than a deeper understanding and care, but in fact we have lost too many opportunities to hold hands with our mothers.

Come on, gently hold your mother's hand, let the aging footsteps slowly close to your mother, and let your mother's face bloom with a childlike smile from time to time. It's very simple, starting with a warm dinner with mom!

On the evening of xx, xx, xx Food & Beverage Department held a dinner party with Mom. If you want to express different filial piety and enjoy different communication with your mother, then call and book a family dinner quickly!

On the day of the event, you and your family can enjoy the exquisite food of xx catering, and even get a holiday gift of xx catering! I believe this "Mother's Day" will definitely leave you and your mother with eternal and beautiful memories!

Activity time: xx years, xx months, xx days.

Activity address: xx Catering Head Office.

Telephone number for ordering food: XX-XX.

Verb (abbreviation of verb) mother's day activity plan

1) site layout.

2) According to the reservation, prepare a corresponding number of carnations, and give one to every lady who arrives at the store.

3) On that day, the background music will play songs praising mother, such as "Mother by Candlelight" and "Knowing You", to enhance the festive atmosphere (it needs to be prepared in advance).

4) After showing your ID card for confirmation, give your mother (tentatively) a bowl of longevity noodles and birthday gifts.

Shopping mall Mother's Day theme activity plan 202 1 4. activity theme

Mom, thank you!

Second, the activity time

X month x day -x month x day

Third, the main categories

Women's wear, jewelry, cosmetics, knitted home

Four. Activity content

Activity 1: "Send a family photo of xxxx"-the happiness of the whole family is the best gift for mom!

During this activity, customers who spend more than xx yuan can get a photo card worth xxx yuan and xxxx family photos for free with valid shopping vouchers on the same day. Each person is limited to one.

Place of collection: xx*** Exclusive Space Gift Office.

Activity 2: "Thank you, Mom!" Qin Qing sales

Exhibition categories: women's wear, household goods (gifts) and knitted garments.

Special sales location: xx*** Enjoy the space.

Sales time: x month x day -x month x day.

Activity 3: "Mom Model Show"-the most beautiful thing in the world is always mom!

Venue: X Square Time: X, X, X, every afternoon from X: 00 to X: 00.

Note: There will be live interactive questions and answers during the catwalk, and there will be prizes for correct answers.

Activity 4: "Carnations for Mom"-Flowers are full of children's hearts.

Activity time: x month x day.

Customers who shop on the same day can get a carnation with a voucher (above X yuan) on the same day. Each person is limited to one.

Place of collection: xx*** Exclusive Space Gift Office.

Activity 4: Evaluation of "Most Like Mother and Daughter, Mother and Child"

Registration time: x month x day x day. Registration place: x general service desk.

Registration procedure: mother and daughter or mother and child registration requires a household registration book and X photos (larger than X inches) of mother and daughter or mother and child's life.

Competition time: x month x day starts at x pm. Venue: X Square.

Competition form: announced on the spot.

Award setting: X first prizes, one prize, worth xxx yuan.

Second prize x, each with a bonus of xxx yuan.

X third prize, each with a bonus of xxx yuan.

The verb (abbreviation of verb) solemnly declares.

During this activity, it is absolutely forbidden for shopping guides to raise prices privately or collect cashiers privately. Once a counter that violates this regulation is found, the mall will impose a fine of XX yuan on the merchant!

For the above two kinds of violations, the whistleblower will be rewarded with xxx yuan, and the violator will be rewarded with xxx yuan on the spot.

Explanation of intransitive verbs on settlement problems

The original settlement method remains unchanged, and the settlement process of "Carnation to Mother" activity on X month X day is as follows:

1. The customer receives the receipt of voucher mechanism on the same day (spending more than X yuan) and goes to the gift department to collect carnations.

2. The staff verifies the legality of the receipt.

3. Registration by department (the top three departments of mechanism receipt) means that each department has a flower donation registration form, which registers the sales code and the number of the shopping guide.

4. Stamp the receipt of the mechanism with the seal (or words) of the gift received.

5. Give the customer a carnation.

6. On the first day of work on X, X, the giver will submit the registration form of flower donation on X to the finance department.

7, xx according to the registered sales code, query suppliers, and specify the location in the flower donation registration form to register the supplier code. Send it to the person in charge of the relevant department before xx: 00 on the same day.

8. The department head is responsible for checking the sales records with the shopping guide.

9. If you have any objection, please contact the personnel department of xx.

10, check before X: X on the same day, xx manager signs and confirms the Flower Donation Registration Form and returns it to xx floor accountant.

1 1. The floor accountant shall enter the supplier's fee according to the confirmed flower donation registration form, each of which is X yuan.

12. The floor accountant will file the registration form for sending flowers.

Seven. Explanation of "return and exchange"

1. Goods purchased by customers in this activity and any previous activities are not allowed to be returned without original documents.

2. Return: When customers shop during the activity, the mall will refund the cash according to the actual payment amount on their shopping vouchers. If customers receive prizes or gifts in this activity, they must return them together with the prizes or gifts. If it cannot be returned after use, the customer must pay the corresponding cash and deduct it directly from the refund, and the insufficient part will be made up by the customer.