What do you think of Lenovo? If you have any comments, just talk about it!

Brand ranks the highest among electrical appliances brands! And his brand value is as high as these brands! Lenovo is the most reputable domestic computer brand! The brand awareness of enterprises is constantly strengthening, and the brand problem has risen to a strategic height. The brand building of enterprises has also achieved certain results, and a number of competitive brands have achieved certain advantages, but at the same time, we should also see the shortcomings of enterprises in brand building. An article entitled "Beware of brand hollowing out" is thought-provoking. After analyzing the present situation of home appliance brands in China, the article points out that although the popularity of home appliance brands in China has reached a certain height, the brand image is similar, the differentiation is not obvious, and the brand personality is lacking. Therefore, the competition of various brands only stays at a relatively low level such as price, and the market performance is not satisfactory. Compared with international brands, they lack sufficient brand competitiveness. The similarity of brand image and the lack of individuality are common problems in the process of brand building in China enterprises at this stage, which shows that our brand building is still at a relatively primary level. This is particularly evident in advertisements. Most of the advertisements of domestic enterprises win by quantity, and the advertising performance is not creative. This is a typical extensive brand creation method. Enterprises must change the extensive way of brand creation, re-examine the brand, and go from the superficial symbols of the brand to the essence and core of brand creation: shaping brand personality, which is regarded as the most important thing in brand creation.