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Talking about Asian dragons
In last year's medium-sized auto market, Accord, Camry, Passat and Magotan were well-deserved "four kings". Different from the past, the best-selling Volkswagen Magotan in 20 18 gradually fell behind in 20 19, and the Accord became the new king. Before the Accord 1 1 month, the total score reached 20.
For consumers, there are many reasons why people choose Accord. In addition to the good reputation accumulated over the years, the 10th generation Accord looks young and dynamic, and the power combination of 1.5T+CVT is not as weak as expected, while the performance of the 2.0L hybrid model in NVH control, fuel consumption and configuration is even more remarkable. If we have to find out any shortcomings, we can only say that the style of this generation of Accord is too "tender". The whole car is like a large Civic. Young people don't feel disobedient when driving, and middle-aged uncles are less mature and steady.
In addition to these traditional players mentioned above, there was another showstopper in the B-class car market last year, that is Toyota Asian Dragon! As we all know, before the launch of Asian Dragon, there were several B+ class cars on the market, such as Buick LaCrosse, Ford Taurus and Nissan Sima. Their body size is larger than that of ordinary B-class cars, so their positioning and price are relatively high. We can see a similar situation in Asian dragons. At first, it was considered as the successor of Toyota Crown. Its body size has reached 4975/ 1850/ 1450mm, and its wheelbase is 2870 mm, which is exactly the same as that of lexus es, which is located in a medium-sized car. But I don't know why Toyota demeans itself and defines it as a medium-sized car.
More importantly, however, the starting price of the fuel version of Asian Dragon is only 654.38+099.8 thousand yuan, and the starting price of the hybrid version is 226.8 thousand yuan, which is not much different from that of Accord and Camry. Of course, the low-priced models of Asian Dragon are actually difficult to buy, and the main purpose is to reduce the selling price, which is also one of Toyota's strategies. Obviously, this method has succeeded. Compared with the poor sales of LaCrosse, Taurus and Sima, the sales volume of Asian Dragon was stable at more than 6,000 vehicles at the beginning of listing, and it broke through 9,000 vehicles in one fell swoop in June last year. Moreover, this is still in the case of limited production capacity, because the production capacity of FAW Tianjin factory is planned to be 84,000 vehicles, with an average of only 7,000 vehicles per month, so there is still a situation that demand exceeds supply. In 2020, FAW Toyota will add 6,543,800+vehicles with annual production capacity in the Sichuan plant, which means that there is still considerable room for improvement in the future achievements of Asia Dragon.
In addition to the attractive price, the product strength of Asian Dragon itself is really excellent. The body nearly 5 meters long and the big mouth front face with great visual impact make its overall gas field very strong. The interior style is steady and business, and soft leather bags with delicate touch can be seen everywhere. Although the sense of grade is not as good as that of lexus es, it is much better than Accord and Camry. In terms of configuration, Asia Dragon comes standard with 65,438+00 airbags, lane departure warning, lane keeping assistance, active braking, adaptive cruise, keyless start/entry, full LED headlights with adaptive near and far light function, automatic zoning air conditioner and rear seat air outlet, which can fully meet daily driving needs.
In addition, the comfort of Asian dragons is also a big selling point. Under the framework of TNGA, its chassis training is very balanced, and the overall orientation is comfortable without losing its toughness. When driving on bumpy roads, it can filter out most of the subtle vibrations, and its seat padding is very soft, wrapping and supporting the body are in place, and people can be fixed on the seat. The sound insulation level in the car is very quiet when the speed is below 80 km/h, and there will be some tire noise when it exceeds 80 km/h. If you change a pair of silent tires, the effect should be improved a lot. It is said that Nissan Teana is a "big sofa", and it is estimated that the comfort of Asian dragons will make Teana owners envious.
Finally, compared with "small fresh meat" such as the 10th Accord, 8th Camry and 7th Teana, I think the overall style of Asian Dragon is more suitable for middle-aged uncles who are busy with their careers and take care of their families. Do you agree with this?
This article comes from car home, the author of the car manufacturer, and does not represent car home's position.
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