From imitation to transcendence, from ordinary to science fiction, the qualitative change of domestic automobile design

From 1956, the domestic Jiefang CA 10 truck rolled off the assembly line to 1983, the industrious master China defeated Santana. According to this point in time, the automobile industry in New China has a history of more than half a century. But cars really entered the homes of ordinary people, also from the beginning of 2 1 century. Changan Benben, Chery QQ and BYD F0, these three brothers really opened the door for domestic cars to enter thousands of households. Today, let's talk about the transformation of the design of domestic cars from imitation to transcendence, from ordinary to science fiction.

People who live on the subsistence line have no energy to dress up beautifully, and the more urgent task is to fill their stomachs. It is also applicable to domestic automobile brands. For domestic cars that have just started, their main task is to build cars. As for what the conductor looks like, whether it looks good or not is not within the key consideration.

The starting point of domestic automobile design

The fledgling domestic automobile brands have no unified plan for design. Compared with the current family-style design, the automobile engineers at that time were more casual in design, which can be said to be the place they wanted to go. There is no internal connection between the two in the design of different cars of the same brand. For example, from Chery Fengyun to the son of the East to Chery Yun Qi, the three brothers have the same appearance, which is that they all have air intake grille, headlights and fog lights. The first generation of QQ in 2003 was round and lovely, but the QQ6 produced in 2006 completely broke this image.

Reference mode of external design

When we face talents who are stronger than ourselves, our speech patterns and behaviors will unconsciously imitate them, because these talents are the benchmarks of the times and the role models of everyone, which are also applicable to domestic cars. Facing the foreign brands that have already started, the domestic automobile brands of the latecomers are more or less learning from the design schemes of foreign automobiles. For example, BYD F3 imitates Toyota Corolla, lifan 330 imitates MINI, and Yuexiang V5 imitates Mazda 3.

In my opinion, learning from the appearance of foreign automobile brands is both helpless and progress. People's looks are predestined. From the moment we were born, our appearance has been doomed, and it can't be changed in the later period (excluding the later plastic surgery), but the appearance of the car is entirely from people's hands, and everyone yearns for a beautiful appearance, but it's easier said than done. No money, no one, these four words are the status quo of domestic automobile brands at that time, so we can only take shortcuts.

But it is gratifying that the domestic automobile brands at this time have realized the importance of appearance to sales volume and brand. As the old saying goes, it is not difficult to solve problems, but it is difficult to find them. Since then, the design of domestic cars has been on the right track.

Explore your own Facebook.

The wheel of history can only move slowly. After years of accumulation and exploration, the family appearance of some domestic automobile brands began. For example, Changan CS series, the front face is CHAGNAN's big pinyin LOGO, and the sides of the cover are recessed and chrome-plated, which looks very imposing. Chery has gradually developed a family-style design style from Arrizo 7 to Arrizo 5 to Tiggo 3X. At the moment, BYD seems to have not found its own brand design inspiration, and the appearance design is still the same.

People's standards for beauty have been changing, so the design schemes of domestic automobile brands at this time were mostly overturned later. This phenomenon is normal, and innovation is also to adapt to the market.

Rigid family image

I want to talk about BYD first. Design is BYD's short board. Until 20 17 BYD Song MAX went on the market, I had a new understanding of BYD's exterior design. BYD called Song MAX's design scheme "Dragon Face", a large area of dragon mouth net, a pair of long and narrow dragon face headlights and two dragon beard waistlines. Since then, this "Longyan" design scheme has been applied to every new model of BYD.

In terms of family design, Chang 'an can't lag behind. 20 17, 1 1, Yidong II went public, and the controversial Butterfly Wing family Facebook made its debut. First of all, this design language is very important, which is beyond doubt. However, because Chang 'an New Family Facebook was suspected of copying Lexus, many netizens questioned the new practical scheme at the beginning of its listing, and what's more, it was used to crack down on domestic cars. Understandably, Chang 'an's Facebook does have reference elements, but fortunately, Chang 'an withstood the pressure of public opinion and constantly repaired and evolved this set of Facebook. As for someone taking the opportunity to attack domestic cars, I want to be fair for domestic cars. Is Kouga in front of Mondeo suspected of copying Aston Martin? Why doesn't anyone spray Ford?

The peak of the value of domestic cars

Geely ICON, changan UNI-T and BYD Han EV, I think these three brothers are the pinnacle of domestic car design at this stage. The three of them are not only beautiful in appearance, but also very sci-fi.

Geely ICON retains a large number of concept car elements, and its design is eclectic. Geely ICON is the representative of personality, but I think it is the confidence of domestic cars in design.

Changan UNI-T is the most beautiful car in my opinion, and there is no one. When I first saw UNI-T, I felt as if it came from the future, and its appearance could not be described only by good looks. I think of the terms science fiction, futurism and time travel. The large-area middle net with borderless design, split headlights and unique tail design have made Chang 'an designers full of praise.

BYD Han EV, the most electric vehicle, has removed the large air intake grille from the front face of Han EV, but still retains the design language of Longyan. BYD Korea EV looks more like a sports car, with 3.9 seconds 100 minutes, which is enough to satisfy most people's pursuit of speed.

The above three paragraphs formally confirmed the title of the article. From ordinary to science fiction, the design of domestic cars has undergone a qualitative change.

Negative teaching material of domestic automobile appearance design

Imitation is the only way for the weak to become stronger, but blind imitation will eventually lead to failure. Zotye is famous for imitating Porsche Cayenne, and Lufeng is sought after by young people for imitating Land Rover Aurora. However, the two car companies did not have their own design language, and the product quality was not up to standard, and they were eventually abandoned by consumers and became the last-line car brands.

I hope Chery can get better soon.

From Arrizo 5 to Tiggo 3X, Tiggo 5X and Tiggo 8, Chery's family-style design language has taken shape, but the latest Tiggo 7 completely broke the previous design language, and the majority of netizens could not guess which move Chery would take. Personally, I like Chery very much. Chery has always insisted on independent research and development of engines and gearboxes, which is a model of active research and development of domestic cars. But in terms of design and brand marketing, my homework is very general, and I sincerely hope Chery can get up as soon as possible.

Write it at the end

I have always wanted to write an article about the progress of domestic cars, because domestic cars not only represent the improvement of the country's manufacturing capacity, but in my opinion, domestic cars are more like the business card of the motherland. Foreign friends can learn about the Chinese Xiao Qiang spirit of perseverance, perseverance, development in difficulties and survival in cracks through domestic cars. When domestic cars travel around the world, it will also be a time when you and I are proud.

Come on, domestic car!

This article comes from car home, the author of the car manufacturer, and does not represent car home's position.