Explain the car advertisement of Super Bowl: In 2020, heavy-duty new cars in North America will steal the limelight.

The Super Bowl in North America is equivalent to the Spring Festival Gala in China. Super high ratings make Super Bowl an "arena" among enterprises, and what works for it is its "advertising". The Super Bowl is a big user of traffic, and the models appearing in advertisements are naturally the heaviest new cars and sales of various car companies in that year. Since the advertisement of Super Bowl costs $5.6 million in 30 seconds, not many car companies can launch it. This year is mainly a few companies such as Volkswagen Group, Toyota, Hyundai Kia, General Motors and Jeep. Jiashipai took stock of the car advertisements appearing in the 2020 Super Bowl at the first time, from which we can see which heavy models will be launched by North American car companies this year.

Toyota Highlander: Saving Time and Space

As a very popular medium and large SUV in North America, Toyota Highlander's main selling point is multi-person ride, so Toyota's Super Bowl commercial for the new Highlander is also based on "Go? No matter where. They? Need? You are the theme, emphasizing the space of the new car and the performance of the SUV.

In the advertisement, cobie smulders (the actress who plays Hill in The Avengers) drives a brand-new Highlander through various Hollywood blockbusters-the first act is to save the vaccine, the second act is the westerns, then the monster movies, and finally he returns to new york-to pick up those who intend to sacrifice themselves because of the lack of "escape vehicles". This is in line with the buying point of the new Highlander seven people, which is very interesting.

The new Highlander with TNGA-K platform is 4950 mm long. Although the overall shape continues the style of Highlander, the design of the whole vehicle is more fierce and sporty. The advertisement also shows the interior of the new Highlander. The suspended central control large screen and air conditioning panel form a folding surface, and at the same time support the vehicle networking system.

By the way, the advertisement also shows the dynamic performance of the new Highlander, which can escape from the sucker tentacles of the "monster" in the ice and snow. The new Highlander is equipped with 3.5L? V6 engine, matched with an 8-speed automatic gearbox, has a maximum power of 295 HP and a maximum torque of 368 Nm, and also has a four-wheel drive system.

Jeep Gladiator: groundhog day.

The Super Bowl advertisement created by Jeep invited bill murray, who starred in groundhog day 27 years ago, and repeated the plot of groundhog day. However, unlike the protagonist trapped on February 2nd in the movie-yes, this year's Super Bowl-Bill saw a brand-new jeep gladiator and started a new wonderful life. So every day at 6 o'clock, when the commercials arrived, he was full of passion and drove this Jeep pickup truck in the snow in winter.

"No? Day? Is it? That? Same? Are you online? Answer? Jeep? "GALDIATOR" is the theme of this commercial, and it is also a different selling point that Jeep hopes to inject into its only pickup truck model-pure off-road and personalized choice. There is a scene in the advertisement: the Jeep pickup truck driven by Bill is in a state with four doors fully open and no roof, showing a very strong free style.

From the positioning point of view, Jeep Gladiator is actually a medium-sized pickup truck, which is one level lower than the well-known Ford F- 150, mainly based on herdsman. So gladiators also carry 3.6L? V6 engine and ZF? 8AT gearbox, the driving performance of the whole vehicle is closer to the passenger car style. I have tested it overseas before, so I can review it. (Click to view: North America test drive Jeep? Gladiator: A Gladiator | Overseas Evaluation)

The tenth generation of modern sonata: the weight is not enough, and the big names come together.

The protagonist of the modern Super Bowl advertisement is the tenth sonata. This mid-to high-end model that looks like a catfish may not have much novelty, so Hyundai with deep pockets has found many stars-the first is Chris Evans who plays Captain America, the second is john krasinski who plays a quiet place, and there are other stars I don't know.

The content of the advertisement is quite simple, that is, the 10th Sonata demonstrates the function of intelligent parking system, and the driver can use intelligent key to operate the vehicle for parking or automatic parking after getting off the bus. Americans are interested in this function, I think, probably because American parking technology is really a bit "dish". After all, they just turn their heads inward ... Of course, the plot design in the advertisement is that the driver can't get off after the parking space is parked.

The tenth generation Sonata was released at the Shanghai Auto Show last April, and domestic models were also unveiled at the Guangzhou Auto Show, but it was delayed. The new car adopts a slip-back shape, and the forward-looking front face design has also polarized many people's comments. However, the unique design of LED daytime running lights and aluminum decorative strips running through the front of the car is still enough to identify. The body size of the tenth generation Sonata is 4935/ 1860/ 1445mm, and the wheelbase is 2875mm, which is the standard figure in the current mid-to high-end car market and also ensures the interior space.

Porsche: the first time, the first time.

It is said that this year is the first time Porsche has launched a Super Bowl advertisement. The reason is self-evident: As the world's largest consumer market for electric sports cars, Taycan, Porsche's first electric sports car, is bound to attract the attention of the wealthy in California. Therefore, the protagonist of this Porsche Super Bowl advertisement is the new electric supercar Taycan.

The plot of the commercial is also very interesting: in the Porsche Museum, a Taycan is driving slowly, avoiding the eyes and ears of the guards-this shows the quietness of the electric car well. Followed by Porsche Defender "Happy? Time ",you can choose a Porsche classic car to participate in the chase, which sets off the entire lineup of Porsche. The advertisement finally echoes the theme: "Finally, Ann? Electric? Cars? Stealing? What about you? . ? That? All of them? New? Tekan? ."

Of course, Porsche may still be strongly criticized by Tesla in the United States, especially the cruising range of Porsche Taycan has been repeatedly criticized-the cruising range of 200 miles seems to be really just a big toy of local tyrants. Elon musk, CEO of Tesla, hinted in a recent financial conference call: "The powertrain (of the new Tesla model) is very good, and it is better than any other way. For example, a noteworthy model? The power of S is 100kW, while the power of Taycan is 100kW, which is 95kW. Models? S has a battery life of nearly 400 miles, while Taycan has only 200 miles. "

General: Hummer resurrected, electric blessing.

GM's advertisement in the Super Bowl is very simple, showing its global electric vehicle product-GMC, which will be released to the world on May 20th, with only three clips. Hammer? EV, electric Hummer.

In the advertisement, GM first revealed several parameters: 1000 horsepower, 0- 100km/h acceleration for 3 seconds,15592 N m wheel torque. And all this is under "silence".

The film also shows the front grille of the electric Hummer, which uses a very traditional Hummer-style coarse grille, while the LED daytime running lights flow out from both sides and finally run through the front of the car, showing the words "Hummer". In addition, at the beginning, there are thin blue light bands that will flash in turn, similar to the display of charging status.

At present, this pure electric off-road vehicle has not released more information, but it is also very interesting for GM to choose to resurrect Hummer, a traditional "gas tiger" brand, into the field of electric SUVs. Drivers believe that this is actually a logic with Ford's choice of "Mustang" brand to launch electric vehicles. First of all, SUV is a new trend of electric vehicles; Secondly, traditional brands have stronger cognition and are easier to transform; Thirdly, the performance of electric vehicles is bound to be expensive and needs the support of high-priced brands. Hummer and Mustang are both high-end sequences of low-priced brands, which can support high prices.

In addition, it is rumored that James LeBron will endorse Hummer EV, but this Super Bowl advertisement did not appear. Maybe GM will hold another grand press conference to announce it.

Audi: e-tron? The eggs that sportback wants to say are in the lyrics.

The advertisement for the Audi Super Bowl is starring maisie williams who plays "Arya" in Game of Thrones, and the driver in the film is "e-tron? Sportback. In the advertisement, Messi made a "breaking the dimensional wall"-when she was surrounded by a classic and funny American large-displacement car, she sang "Let? From Frozen. It? "Go all the way. Finally, the subtitle is "Heading for a Sustainable Future with Audi", and it is obvious that Audi is calling out to American users.

Interestingly, Audi chose this song, except "Let? It? Go "-that is, leaving the traditional internal combustion engine era and adhering to the electrification route, the end of the film also corresponds to the lyrics of this song:" Let? That? Storm? Anger? Open? That? Cold? Never? Trouble? Me? Anyway, this may also be what Audi wants to say "e-tron? Sportback this electric car will not be afraid of the cold winter, and the cruising range is no longer a problem. "

Audi e-tron? Sportback is a coupe SUV model based on e-tron platform. Except that the short trunk is more personalized, the front face design and interior design are similar to those of e-tron. This electric coupe SUV has a body size of 49011935/1616mm and a wheelbase of 2928mm, and is equipped with a dual-motor four-wheel drive system.

Fifty? The quattro model can output a maximum power of 230kW and a maximum torque of 540n·m, and is equipped with a 7 1kWh battery pack. 55? Quattro can achieve an output of 265kW, 561n m and a battery capacity of 95kWh. In addition, the cruising range of the two versions of WLTP is 347 km and 446 km respectively. It is reported that Audi may introduce this electric coupe SUV into the domestic market this year 10.

What is youth? What is luxury? What is a young luxury?

Who is Janice? Actually, it's Genesis. It used to be called Jens, but now it's called Genesis in Chinese. As a luxury brand of Hyundai Motor, Genese Seth is also repositioning its perception in the American market. The advertisement of Super Bowl is a new attempt. This advertisement, performed by the famous singer john stephens, mainly emphasizes that Dzhanis is a "young? Luxury brands are sexier and more energetic than traditional luxury brands.

The main model of this advertisement is Genesis, a medium and large luxury SUV recently released by Genese. GV80. The design of this brand-new luxury SUV not only has the sense of volume of traditional luxury cars, but also has a large number of rhombic squares, rounded body contours and luxurious leather-wrapped interiors of traditional luxury cars in details. At the same time, it also has a huge front grille with sharp shield-shaped, double-layered headlights, unique fender decorative lines and rising D-pillar window lines, which makes this luxury SUV look unique.

In fact, you can find many elements and shadows of British classic ultra-luxury cars on GV80, but all the details are full of conflicts. The combination of these conflicting design elements forms the unique recognition of Genese Seth GV80 in the luxury car market.

Kia: The American version of KX3 proudly appeared, focusing on inspirational feelings.

Kia invited the football star Josh in the Super Bowl advertisement. Josh Jacobs, through his conversation with himself as a child, brought out "toughness? Never? The theme of exit. Kia chose Josh? Jacobs, who was once homeless when he was young, eventually became a star player of Oakland Raiders through his unremitting efforts, which is also a way for Kia to establish emotional relationships with brand consumers.

The model exhibited by Kia this time is a brand-new small SUV model 202 1 Seltos, which has been released in China. The price of this SUV is very cheap in the American market, starting from $265,438+0,990. It is equipped with a 2.0L four-cylinder engine and a four-wheel drive system of 65,438+0.08 kW. The high-profile model can choose 65,438+0.6T+7 DCT and four-wheel drive system, and the price is only $25,490.

Text | |JackieLXX

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