How to write the hotel copy, is it more temperature?

B&B is a popular way to travel and stay in recent years. Of course, the market competition is fierce. In order to choose your own hotel, the brand will come up with all kinds of copywriting to let you feel the feeling of the hotel and let you choose this one for your travel and accommodation. So, how to write a copy of B&B?

Let's look at a case first. From the perspective of graduation trip and family trip, we wrote a poster copy with temperature. Details are as follows:

1, I didn't expect this meal in the hotel to be the first time we cooked together. Will there be a next time?

2. Unexpectedly, we are still naive, whether in the dormitory we just met or in the homestay where we are traveling. Yes, I didn't realize we were the same.

I can't believe that I can leave everything behind as long as I travel with you. Where is tomorrow? What is youth?

I can't believe that traveling with you makes me so desperate to be stupid.

5. Unexpectedly, during the trip, the three of us can also have a moment's world, just the two of us.

I guessed that you would like this playground when I booked the room. But unexpectedly, you like it because I can play with you.

7. Unexpectedly, I had a problem after this trip and kept jumping out to find me. When was the last time I hugged you like this?

Get up early at 8 or 7 o'clock, visit the scenic spots at 10, and take photos at 5 o'clock in the afternoon. The itinerary of best laid plans can't be compared with the dolls she played in the hotel all afternoon.

How's it going? Do these copywriters have a temperature?

Copywriting with temperature is actually information related to the target group. After reading it, it can make the target group feel and feel happy. Such a copy will be very warm. Airbnb chose graduation trips and family travelers to cut into this group of copywriting. The feelings of relatives and friends traveling and the description of real scenes can arouse the residual heat in their hearts and make people feel good after watching them.

Ye Xiaoyu, author of New Media Copywriting and Communication, official account of WeChat: Ye Xiaoyu Run Run (talkto520).