Is Jingdong’s replenishment of orders reliable now? I don’t dare to do it. Is there any safer way?

In order to make their stores develop better and better, Jingdong merchants will also choose many methods to promote or publicize. Replenishing orders is now one of the common operating methods, but how to replenish orders? What are the techniques to make it more effective? 1. Preparations before replenishing orders

This issue is what many people call internal strength, or building store culture. Decoration, main picture, details page, etc. I won’t go into details about this anymore. The reason for not going into details is not that it’s unimportant. On the contrary, this step is very important.

How to judge whether your preparations are sufficient? It is very simple. You can go into the store yourself or ask a friend to pick out the faults and highlights from the perspective of a bystander until you can no longer find faults. Then your preparations will be ok. On the contrary, you can't even get through your own people, so don't even think about fooling consumers. 2. Planning

In order to save trouble and do not want to do the planning themselves, many businesses choose to outsource it to studios. It is true that many studios can help with planning, but please think about it, business friends, it is impossible for a studio to just To serve you alone, it is really not advisable to entrust these to the studio. Only by observing the actual situation of your own store can you make a good plan. 3. Regarding full discounts and coupons

This is a big risk. Think about it, JD.com has such a huge deduction, if you directly exploit his money, how can he not arrest you? ? Moreover, each order contains a large coupon, which is very attractive. 4. Selection of people for replenishing orders

A popular misunderstanding nowadays is to ask relatives and friends for help, which is called: real! Is it really real? Friends in real life really have no connection with you. Have you ever bought anything? Have you transferred money between you? Have you sent your favorite product to him or her? Are your IP addresses only slightly different? There are too many questions to think about, and you have thought about them all. ?

On the contrary, people on the Internet are more "real". Through various seller groups, QQ groups, WeChat groups on the Internet, and through friends whose relationship chains are relatively far away and have never met in real life. There are many ways. 5. Keywords

Consider factors such as seasons, people’s thoughts, Internet popularity, etc. that are constantly changing. If you only focus on those few words and keep filling them in, who will arrest you if they don’t arrest you? So This requires us to pay attention to a large number of product keywords, master industry hot words, and then select keywords in a planned way according to our own budget. As for the specific operation content, it is not as simple as talking about it. 6. About placing orders

Here I suggest business friends not to place all orders in the same company, but to diversify risks and find more studios or platforms, even if one is filtered. There are other supports, so that one family will not be filtered out and all will be ineffective. 7. Tag supplementary orders

What does tagging mean? To give a simple example, many people will be pushed some products when they visit JD.com, and most of these products are of interest. This is A type of labeling. When you browse products, the platform has silently recorded your search habits, your browsing habits, the categories you like to read, etc., and then affixes invisible tags to your account.

If the people you choose to replenish orders do not have any labels for your current products, then who will be arrested if they don’t arrest you? You sell car supplies yourself, find someone who doesn’t own a car, let alone browse car supplies. Yes, I will come up and replenish the order directly for you. The consequences are obvious. 8. Keep filling up and always hang zero

It will be effective for others to fill up one order, but it is still the same as filling up a hundred orders yourself. Have you ever thought about the reason? This involves the knowledge of breaking zero. Transactions must be generated within 48 hours after a new product is put on the shelves. The most suitable time period is between the 20th and 40th hours after it is put on the shelves. Work and rest time must also be taken into consideration. The person who placed the order has browsed the related keywords of the category for several consecutive days in advance. , a label with a certain weight has been generated, and you are in the zero-breaking period, this is the best time.

You can directly place an order to purchase, collect or add purchases. There are no rigid standards for these operating procedures. Collections and purchases can be maintained at the normal industry rate.

9. Multi-channel transactions

Don’t always stick to one thing, but pay attention to multiple entrances. In addition to supplementing search keywords, other entrances should also be imitated based on the real models you have made before. For example, shopping cart addition, shopping cart conversion, collection, collection conversion, direct store conversion, tag conversion, etc.

Order sales must not exceed your own limits. It can be based on the improvement of traffic performance. Don't multiply the conversion rate by several times.

To sum up, it can be concluded that you should not put all orders on one platform. In addition, you should also make a good plan and choose the right products. Even so, every step of development must be carefully considered. Because the platform is still very strict about the management of replenishment orders, you need to choose more carefully if you want to avoid punishment.