Recall the e-commerce copy you have read and list a few titles you don't like. What's their difference?

The success of e-commerce copywriting depends largely on two points. The first is to attract attention. After all, now is a fast-paced era, but you should highlight the performance of your products.

Of course, there are also some bad e-commerce copywriting, such as: 7-page PPT teaches you to understand Internet copywriting in seconds.

This title is the title of an article published by the official WeChat account "Professor Li". Later, when other media forwarded the article "Li called the beast", the title was revised to: the difference between copywriting with a monthly salary of 3000 and 30000!

The same article, but the second title realized "the whole network is screened", and the reading volume quickly penetrated "100000+", which also established Professor Li's position in the new media marketing circle.

The most important thing is that the second article is short and pithy, and at the same time it can attract readers' attention to a great extent. People will only focus on what is good for them. If his monthly salary is increased, many people will definitely open it.

Notes on excellent e-commerce copywriting.

First, positioning.

Positioning is to lock in your core target group. In other words, when writing a copy, you should clearly know who it is for. During this period, we should also do a good job in market research, determine the target population, and then proceed to the next step.

Second, selling points.

Refining the selling point of products is a headache for many copywriters. It is often difficult to finalize and refine, and as a result, consumers do not pay the bill.

Third, the title.

After defining the core target group and refining the selling points, the next step is to write the title. E-commerce copywriting is different from copywriting in traditional media. Be sure to let consumers see it and be attracted in the shortest time. Therefore, the topic must be steady, accurate and firm, and we must not beat around the bush.

Fourth, typesetting.

With the rapid development of mobile Internet, people not only pay attention to visual beautification, but also pay special attention to the presentation of personality. Therefore, in typesetting, we must pay attention to the "mobility" and "fragmentation" of products.