Will Li Can Zi Qi's model be copied?

In this internet age where everyone wants to be an online celebrity, how to successfully show themselves and manage themselves has become a problem that everyone has racked their brains to think about. Among all the famous internet celebrities, Li is one of the people I admire most.

Everyone who knows her knows that she is a food anchor and a strange girl.

Let's take a look at her "great achievements"

1, Weibo fans15.4 million.

2. The cumulative number of video plays has reached 3 billion times.

3. Develop gourmet products with the same name and online flagship stores. Although there are not many categories of products sold, the sales volume is amazing.

4, business docking, cooperation with various brands, such as Yuxi.

There are thousands of people who are food anchors on the internet, and only she has become the dream of everyone. From a rural girl born and raised, she became a hot celebrity by cooking farm food.

So what is the secret of her success?

Well, the following words are purely personal analysis and are for reference only.

The first point: the style positioning is clear and specific.

Li is cooking an antique meal. From her own dress to the style of cooking pots and pans, it is a peasant style, and even the cooking materials are self-produced in the field, without any commodity information in modern society. Vegetables are grown by oneself, meat is grown by oneself, and firewood for cooking is also cut by oneself. This kind of truth is the most touching and different from other food anchors.

If you just boil water, cook, chop wood and feed pigs in rural houses every day, it is not enough to build a personal brand. most important of all

The second point: managing personal charm.

Do you think she is just cooking? No, it's not. She will.

Food category:

Beat tofu, brew fruit wine, make tea, make sauces and so on.

Pastoral class:

Reclaim farmland and plant vegetables, flowers, pigs, sheep, silkworms, firewood and bamboo.

civil engineering

Laying bricks to build roads, bridging houses, making bamboo bed sofas, stools, etc.

Manual class:

Embroidery, silk quilt, cotton-padded jacket, pillow, etc.

The point is, she did everything.

I have to say, this is the secret of her successful powder absorption. She did what the audience wanted to do but couldn't.

She lives the life we want.

How can you not like it?

The third point: she sells a way of life.

At present, we are all busy day and night for houses, cars, tickets and children trapped in reinforced concrete cities. In order to catch up with the time, we buy vegetables and fruits by express delivery, eat some takeout, wash clothes by machine and do things that can be solved with money. We don't use our hands. It seems that except for the function of using mobile phones, our other survival functions are deteriorating. And Li appeared at the right time,

She's such a

The "anti-city" lifestyle evokes our memories of life and our inner desire for "real life".

After Li became popular, many imitators appeared on the Internet, including those who lived in rural adobe houses and cooked like Li, but they were all short-lived. I think the above two success points can still be copied if you want.

Just as you can participate in the talent show, I also participate in the talent show, you can do live broadcast, and I can also do live broadcast.

But the secret of success is unique. Your temperament hides the road you have traveled, the books you have read and the people you have loved. It is not feasible to run a personal brand by imitating others. You still have to explore your own characteristics, be yourself, and live in harmony with people at the right time and place.

Recently, I saw many friends asking this question. Let me also talk about my own views.

Lee can copy the video shooting mode. You just have to imitate what she did. It's almost impossible to get her attention.

I believe everyone has seen it, since Li became popular. Many people are imitating her, such as beauty, food, beautiful scenery and so on. The video style is exactly the same as hers. The attention is also quite high, with millions of fans. But compared with tens of millions of plums, it is really inferior.

Of course, I personally think it is difficult for ordinary people to completely copy plums. I believe many people have no problem with food. However, plums are more than just delicious food. She knows too many things, such as bricklaying (bread kiln); Woodworking (making swings and bamboo tables), making clothes (dyeing and sewing grape skins into gentlemen) and making Four Treasures of the Study, among which she also showed some calligraphy and painting.

Just like the online evaluation: "Li, got the hall on the floor, got the kitchen on the floor, got the tree and built a house."

I feel that she is really omnipotent. Very worth learning.

As long as you have this heart, you can work hard, whether it is successful or not, at least you have tried.

Li is currently a leading figure in the field of pastoral image creation. She is very popular not only at home but also abroad. In fact, there are many imitators of Li now. But none of them have reached her artistic conception, and the sense of picture and soundtrack are very particular. I am born after 60, but I don't show any videos of Li. Since I immigrated to Fiji after retirement, I can look at Li more objectively. On youtube, the largest video website abroad, Li's subscription has reached an astonishing 7.73 million.

Every video of her is basically a million, with over 10,000 comments. Most of the comments are foreigners. Li has become a window for foreign countries to understand China culture. This height is difficult for ordinary people to copy.

Li's success lies in her finding the voice of people all over the world. In today's increasingly busy and tense life, people yearn for a comfortable, relaxed and slow-paced life. However, for most people, except me, this life is almost impossible. Therefore, the picture painted by Li for us has become a comfort to many people. It can be said that people find poetry and distance in her videos. Her videos can really give people a lot of relaxation. As a friend from the media or vlog, it is most important to find your own style and direction. I moved to Fiji in recent years, and I also experienced a complete relaxation of my body and mind. That feeling may be as described in Li's video.

Good patterns can of course be copied, but do you have that ability?

Li's success lies in that she once lived here, and all her videos show her life.

This kind of thing is accumulated from years of life, so you can't take it casually.

Just like Li's cooking, it has been practiced for many years, and it is comfortable and clean when cooked by himself. Even now, many foods from the media are not as refreshing as plums when cooking.

Many dishes in Li's video are grown by themselves.

Farming, planting, watering, weeding, pest control, cleaning the ground and so on, there is a lot of work in the field.

Ask yourself, can you bear it?

What you see is her success, the efforts behind her success. Did you get a look at him?

This mountain is no better than this city. It's hard and tiring to carry everything. Can you do it?

Maybe you'll say, I can hire someone to work, and I'll just make my own video.

But as a result, there is always an affectation and posturing in what you make. You can't be real, because you're not near this land, just dreaming about this beautiful place.

Li Chenggong. Of course, the pattern can be copied, but you need to know a lot and be quiet.

What's more, Li is so popular now. If you copy, you will only be accused of plagiarism. It is better to create a new model.

I'm Guo Pingren, stinky tofu Xiao An, pay attention!

Rich in Sichuan, beautiful scenery, farmers have daughters, and children are pure in the Ming Dynasty.

My parents are shallow, my foster mother hates me, my father loves my grandson, and we can get back together.

To make a living, it is not easy to find a job in the city.

Grandma was seriously ill and never gave up. She studies hard to make videos.

Rough hands, pulp washing, shoulder knife splitting, invincible.

Working all day, going to bed late and getting up early, the road to shooting is extremely difficult.

Strive for Excellence, finally produce results, inherit culture, and reach the peak.

Overseas interview, legendary, slim and thin woman, dressed in red.

If I were a man, I would marry you, a child of China, and learn from you.

Of course, it is not easy to be copied. Although it is impossible, the heart depends on it.

Everything can be copied, but what is copied is always a fake. As the saying goes: it has been imitated and never surpassed.

As a newcomer, seeing such a large amount of traffic, I have wondered whether I should imitate Li's idea, but imitation also requires skill. Whether there is a team behind Li or not, I ask myself, even if there is a team, I can't be like Li.

Second, there should be a steady stream of creativity, copying Li Ziqi's model, but not completely copying Li Ziqi's content. If she shoots something, everyone will go to see Li Ziqi, so it is very important to have her own creativity.

Third, be willing to endure hardships and persevere, not just making videos, but doing everything. The result is not necessarily directly proportional to the effort, but it is definitely not inversely proportional. Even online celebrities who are complaining about it should go for plastic surgery and learn to make up.

Li explained to us perfectly that a working girl is the most beautiful! Compared with those online celebrities who are pretentious but too lazy to lift a finger, online celebrities who copy by face and body are more deeply rooted in people's hearts, more natural, more real and simpler ... so they can capture the hearts of the whole world! Her pattern has become a classic, and the classic can never be copied!

Work at sunrise, rest at sunset, and drink a spoonful of food ... Li Ziqi lives in a quiet rural environment, lives a self-sufficient pastoral life, wears clothes with China elements, and makes traditional food with traditional techniques. She presented the audience with an image with the characteristics of China's traditional farming society.

This kind of "pastoral complex" is no stranger to us. Due to the continuous development of social industrialization, today's urban residents generally feel fast-paced, stressed and anxious. Although their information is overloaded, they often feel empty and meaningless. At the same time, their health is consumed by urban pollution, congested traffic and narrow accommodation space.

The success of this model will of course be followed by a large number of imitators, but it is rare after all. Whether you want to copy or stick to your own field and creative direction really depends on your ability.

Personal content is difficult to copy, just like a work, it has its own style, personality and special region. The form can be copied, but the core connotation is difficult to imitate and surpass. Li's video is mainly based on solar terms, traditional festivals and folk customs in China's traditional culture. Choose to simply record the technological process or attach to a main story.

Lanzhou beef noodles recorded in Lanzhou Beef Noodles is known as "the living fossil of Chinese noodle culture", with complicated and exquisite process, which requires extremely high operating years and technical requirements. Li asked the master for advice for nearly two months and finally completed the video recording with the standard of "two details". It took three months to consult materials, interview and research, in-depth study, independent shooting, editing and finally presenting.

With such excellent production, few people can settle down to do these things in this impetuous society. Therefore, it is still difficult to copy the pattern of Mei Qi.

Although Li is an "actress", her actions are realistic and her work is different. It shows that she is a person who can work. Unlike some actresses in TV series, martial arts actions are quite similar (double performance). When running, the joints are slack and the obese body is shaking. There are also some extras who, when shouldering the burden, carry a pole in their arms, and they can't be fake any more. I like Li's performance.