Why do computers always go up in price during holidays?

Overnight skyrocketing 20 yuan, more than 30 yuan in three days! Now the memory market has once again become the focus. As the author said before, memory is declining every day, and there is no expectation of price increase. Now the memory is really rising. For the memory industry, from the second quarter of 2007 to the end of 2008, the memory price dropped almost every day, repeatedly falling below the defense line of consumers. 500 yuan, 400 yuan, 300 yuan ... 200 yuan finally fell below the bottom line of 100 yuan, and now prices are picking up quickly. What is the reason? In the past week, the trend of memory has been the focus of attention in the industry. After two years of continuous decline, there was a large-scale sharp price increase for the first time, which made both merchants and consumers feel suddenly. The merchant's view is that the price rose too suddenly, and the purchased ducks flew away before they could replenish their stock; And some consumers hold the attitude that I won't buy if you go up, and both sides are in full swing. First of all, let's take a look at today's memory quotation: Beijing Zhongguancun desktop memory reference quotation (yuan) Manufacturer's brand specification model (capacity/frequency) Price fluctuation supply Yu Zhan Yu Zhan classic series 2GB DDR 2-800130 =1Yu Zhan Panther second generation 2GB DDR 2-800 200 =1 0-kingmax 2gbdr2-800125 = Kingston 2gbdr2-800135 = 5-weigang weigang colorful 2gbdr2-800130 =1gbddr2-800 (game version) Gold List 2GB DDR2-800 (Millennium bar) 130↑65 Take Kingston's 2GB/800 memory as an example. The lowest price in the market is 100 yuan, but in just three days, the quotation has risen to 35 yuan, and the current price is 135 yuan. Other brands, such as Yu Zhan, Weigang and Jinbang, have all raised their prices by around 30 yuan. It seems that the price increase is fierce. ● The price increase is too sudden. Who's behind this? In 2007, due to the decline of DRAM factories year by year, major chip manufacturers clamored to cut production to ensure the stability of prices. However, due to Samsung's contrarian increase in production, various DRAM factories have followed suit to ensure their market share. Many factors have led to the continuous decline of DRAM prices. DRAM manufacturers began to cut production. It is the end of 2008, and the major DRAM factories are insolvent, which can be said to be full of loopholes. Mengda, a well-known German factory, is now facing bankruptcy. Hynix, a Korean DRAM factory, announced a 30% reduction in production, and Samsung also abandoned some old factories to stop production. At this point, the spot price of DRAM soared for three consecutive days last week, rising by more than 5% last Wednesday, soaring by 18% last Thursday and rising by 7% again last Friday, which is rare this year. The cumulative increase in three days exceeded 30%. ● The main components of the chip trend chart memory in Gibbon DRAM factory are actually PCB and chip particles, and the ratio of the two is 1: 9, which means that the cost of 100 yuan is the price of DRAM chips in 90 yuan. Therefore, the skyrocketing memory price is also directly related to the price of DRAM particles. DRAM chip price trend Last Thursday, the spot price of DRAM rose by 18%. At present, the average price of 1gb DDR 2 ett is about $0.77, a strong rebound of more than 30% from last Tuesday's low. As for the price outlook, upstream analysts believe that the short-term price surge mainly reflects the expected effect of production reduction, but the satisfaction point of the short-term increase is close, and it remains to be seen whether the follow-up can exceed the level of 0.9 US dollars. ● How long can the memory price go up? At present, 2GB/800 memory has become the hottest product on the market, so it is also the product with the biggest increase this time. Now Kingston's 2GB memory has increased by more than 30 yuan. Many netizens are very concerned about whether it can continue to increase. According to merchants, many senior merchants believe that the price increase will last until after the Spring Festival, and the author also thinks that this speculation is not unreasonable. Now there is a serious shortage of memory in the market, and this year's Christmas, New Year's Day and Spring Festival are very close. Continuous holidays will make the memory cycle more difficult. I think this increase will last until after the Spring Festival today. Summary: Last Friday, all the major brands in the market refused to take orders, and prices soared, with an average increase between 20 yuan and 30 yuan, and it is likely to continue to rise. It is estimated that the price of memory will not be reduced again during this period of years ago. This price increase has been planned for a long time, but it will basically fluctuate between 120 and 150. /kloc-the days below 0/00 yuan will not happen again in the next three months. Friends who need it in the near future may wish to seize the time to shoot, and users who are not in a hurry can wait and see with money.