Suddenly! 75 million people were dissolved on the spot.

Ant mutual treasure announced that it will officially shut down.

1 month later, the existing 75 million users were dissolved on the

Suddenly! 75 million people were dissolved on the spot.

Ant mutual treasure announced that it will officially shut down.

1 month later, the existing 75 million users were dissolved on the spot.

At this point, the last domino of the network mutual assistance platform collapsed.

With the end of mutual treasure, the era of network mutual assistance has come to an end!

Debut from 20 18 to 10, and now I leave sadly. For more than three years, mutual treasure has been walking on the edge of love and pain.

Back then, Mutual Treasure relied on Alipay, a big tree, and left 20 million users in 42 days. See JD.COM, Didi eyes straight, has made mutual insurance.

Subsequently, Sina, Baidu, Meituan, Suning, Xiaomi, 360 and other big names also flocked.

After all, this business model of getting on the bus first and buying tickets later is too fragrant. There is no need for reserves, actuaries or even supervision. Find a stool if you want to sit, and leave if you want.

Not only can a large number of customers be turned into reservoirs in captivity, but the management fee of up to 8% is even more attractive.

Take Mutual Treasure as an example. In 2020, the accumulated mutual fund was about 9.89 billion yuan, and the management fee alone earned 729 million yuan.

Suddenly, like a night wind blowing, like a pear tree in blossom. It is not difficult to understand why mutual insurance came out in the early winter at that time, reaching more than 30 at most.

However, this mutual aid model of "guarantee first, share later" has also aroused the concern of the regulatory authorities. In this way, the network innovation that regards the platform as a traffic portal and the cash pool as an ATM is tantamount to a gray area.

As a result, the supervisor immediately intervened and interviewed JD.COM. COM's mutual assistance and mutual insurance.

13 days later, mutual insurance was ordered to change its name and become the current mutual treasure.

Although there is a word difference between Bao and Bao, it is actually a misunderstanding of Wan Li. This means that the regulatory authorities have a clear definition of network mutual assistance:

This is not insurance, it is network mutual assistance!

Without the approval of insurance and the license of network mutual assistance, the once prosperous babies instantly became homeless children, and the sinking market that supported this model at the beginning also found that more and more expenses were shared.

In this way, the network mutual assistance that I once met struggled for three years with a sigh.

After entering 202 1, the network mutual assistance that has been like a chicken rib has ushered in a wave of bankruptcy.

65438+1October 3 1, Meituan Mutual announced the closure; On March 24, Easy Mutual Assistance announced its closure; On March 26th, Water Drop Mutual Aid announced its closure; In May, Xiaomi Mutual Insurance announced its closure.

Once confidence is broken, the whole industry begins to fall into the whirlpool of death.

With the "dumping" of easy mutual assistance and mutual assistance, people turned their attention to the first platform "mutual assistance treasure".

How long can mutual treasure last?

Sure enough, users began to vote with their feet. At the peak, mutual treasure had more than 654.38 billion members, but three years later, there were only less than 75 million people left. In particular, last year, dozens of yuan of annual city insurance was introduced in various places, and 25 million people withdrew from mutual insurance every year.

Supervision does not love, the market is not fragrant, and it is only a matter of time before mutual treasure withdraws from the rivers and lakes.

Especially after Shenma has become a floating cloud, it is no longer possible for Mutual Treasure to challenge supervision and support itself.

Ten years is like a dream. Network mutual assistance has been controversial since the birth of 20 1 1.

As the earliest embryonic form of insurance, mutual assistance has developed for thousands of years before it became modern insurance.

If capital is allowed to engage in the so-called mutual aid model in the name of innovation, wouldn't it be a reversal of history?

But network mutual assistance can't be said to be useless, at least it has brought the awakening of insurance demand of low-and middle-income groups. We used to think that the society as a whole lacked insurance awareness, but judging from the fact that the number of mutual treasure members soared to more than 654.38 billion in a short time, we were superficial.

It is not that they are unconscious, but that the threshold of traditional commercial insurance is too high for them to afford.

According to the data, 35% of the people who participated in the network mutual assistance came from rural areas, and 68% did not buy commercial insurance. Sharing a few dollars a month gives them a basic sense of security.

Taking Mutual Treasure as an example, it completed 7 1 mutual aid and rescue 179 127 sick members in three years.

Therefore, many people feel very sorry. This time, Mutual Treasure announced its closure. In their view, mutual insurance is the low-input risk arrangement closest to critical illness insurance.

The rise of network mutual assistance has also stimulated the gushing out of urban insurance based on various cities. In the past three years, hundreds of urban insurance products have emerged all over the country. As long as a few tens of yuan a year, the insured amount can be as high as several million yuan.

Not only city insurance, but also Jiangsu province is trying to launch provincial medical insurance products this year, with lower minimum compensation and higher protection, which is welcomed by even people with past medical history.

After going online, it was snapped up, and the number of insured people exceeded 654.38+0.5 million in just over 20 days.

From this point of view, it is only a matter of time before the network mutual assistance based on capital layout goes down.

This is also the reason why the regulatory authorities have been slow to issue licenses. Since it's driving without a license, it's only a matter of time before we pull over, and not rolling over is the best ending.

According to the announcement of mutual treasure, the existing members of mutual treasure no longer participate in mutual help and sharing, and the three sharing before the official closure are all borne by mutual treasure. During this period, sick members can still apply for mutual assistance.

This also means that Alipay has to bear a huge cost of up to 3 billion for the collapse of Mutual Treasure.

This is a matter of seeking truth from facts. Although Hubao left the scene sadly, he left a decent figure.

With the fall of the last domino, the era of network mutual assistance came to an end.

You may forget this era, but you will remember to cherish each other.

Don't ask what a shooting star means.

For 654.38+800,000 patients,

That's their only light.