College students' entrepreneurial process and feelings _ entrepreneurial process and feelings

College students' entrepreneurship is a fresh, significant and complicated topic in China today, which is related to the smooth transition from industrial economy society to knowledge economy society and the ultimate success of China's socialist modernization. Below I will answer your questions about the entrepreneurial process and feelings of college students, hoping to help you.

College Students' Entrepreneurial Process and Understanding (1)

I opened a laundry when I was born.

Zhang Xiang said with a smile that he may really have business thinking. When doing anything, he always inadvertently considers the cost and estimates the market return. When he was in college, he saw that some students didn't like to wash their own clothes, so they sent them to the off-campus laundry when they got dirty.

Zhang Xiang spent several days counting the number of clothes sent by students, and then investigated the price of second-hand washing machines. That night, Zhang Xiang called three other students in the same dormitory to encourage them to invest in partnership and voluntarily undertake the operation. Soon, the laundry room opened. Because the price is cheap and the journey is short, the students take the clothes to Zhang Xiang's shop for cleaning. ? A few months later, the laundry not only recovered the cost, but also realized a surplus. ?

With limited funds, starting a business requires high-intensity efforts.

After returning to Nanjing, Zhang Xiang put the whole set of equipment for making mung bean paste at home, and took care of all aspects from procurement, production, transportation, marketing and finance in an orderly manner. ? At that time, every day was a continuous rotation. I used to get up and buy raw materials, and then I started machine production at home and worked continuously for seventeen or eight hours. ?

My family is not very good, and I have no spare money to invest, so starting a business is the only choice. ? Zhang Xiang repeatedly stressed that high-intensity labor is necessary in the case of limited funds. In order to save costs, it is impossible to hire three or four people at first; Even the company's operating procedures are gradually formed in practice.

The customers who come to the door to sharpen their mouths every day are finally moved.

In order to make fast food restaurants accept their own products, Zhang Xiang goes to the door every day to sharpen his mouth. The initial promotion was extremely difficult. As soon as the fast food restaurant saw Zhang Xiang, a gentle and thin young man, it turned him down. Who knows that the next day, Zhang Xiang appeared again. Zhang Xiang has visited every day for several weeks. Report? . ? In order not to disturb other people's business, I went to my boss at noon and asked him to talk to me. May be moved by my spirit, and finally someone is willing to listen to me. ? Zhang Xiang said excitedly. He convinced his boss that selling his mung bean paste on his behalf did not require capital, transportation and inventory, and all sales cost almost nothing, and there was an extra income of a few cents for each cup sold. ? Tens of dollars a day, thousands of dollars a month, easily solve the wages of one or two employees, isn't it very cost-effective? Zhang Xiang uses this set? * * * winning theory? Finally, talk about several famous fast food chains in Nanjing.

Entrepreneurial sentiment: loss is a blessing, cherish possession.

I think doing business is like falling in love. Don't haggle over every ounce, learn to cherish and be grateful. ? Zhang Xiang, who is immersed in love, said frankly that when he talked about his girlfriend, he always thought about what to do if he broke up. You spent money, but you are afraid that you will lose money by going to Shui Piao. If you are so hesitant and unwilling to devote yourself wholeheartedly, you will really break up sooner or later. ? To prove his point, Zhang Xiang also cited a small example: once, he went to a store to deliver goods, and after returning home with change, someone called and said that a 20 yuan had just been forged. It is clear that there are other cash expenditures in the store, so how can you be sure that 20 yuan must be in Zhang's hand? However, Zhang Xiang made a special trip to exchange money. ? As long as it is not a matter of principle, there is nothing wrong with losing money. ? On the contrary, the people in that store felt embarrassed, and then all the business was transferred to Zhang Xiang.

College Students' Entrepreneurial Process and Understanding (2)

Dare to try and you will succeed.

Tao Ran graduated from Nanjing University with a major in digital media last year, and finally found a pretty good job in the talent market. However, soon after I went to work, I found that there was a considerable gap between what I learned and what I used in my work, so I had the idea of starting my own business.

Nowadays, many college students are reluctant to start their own businesses because they are afraid of taking risks and dare not try. When Tao Ran had the idea of starting a business, people around him didn't understand it at first, but Tao Ran did it anyway and succeeded. He said to those who dare not try. Everyone has his own dream, but not everyone has tried to move towards it step by step. If you dare not even try, you can't succeed. I don't think who is better or who is luckier. I can do it, so can you. When I sold my mother's house for 200,000 yuan to start a business, I never thought about retiring. I took it as my lifelong career and prepared to do a big job. When the opportunity comes, it depends on whether you are a prepared person. Of course, adventure doesn't mean no. Risk awareness? Able to withstand risks and failures. ?

Choose the right entry point and take the first step in starting a business.

Choosing the field of entrepreneurship is the key to successful entrepreneurship. Tao Ran believes that college students can't start a business without their own studies. After all, the professional knowledge, thinking mode and creativity they have learned in school can lay a good foundation for starting a business. The entrepreneurial industry Tao Ran chose was his strength at school? Computer training.

Momentum alone is not enough. Where does the money come from? This is the biggest obstacle for college students to start their own businesses. At that time, Tao Ran was also deeply troubled by financial problems. The rent, computer, water and electricity costs, advertising investment and teaching materials costs 7788 1, and the simplest basic training course costs at least 6.5438+0.5 million yuan, including light management fees and registration fees. Starting price? Not less than 4000 to 5000 yuan a year, but he didn't give up. He happened to see in the newspaper the preferential policies of the industrial and commercial departments to encourage college students to find jobs independently. He was so happy that he quickly found the industrial and commercial bureau and even wrote a letter to the mayor of Nanjing. With the attention of all parties, he got the business license without spending a penny. According to the relevant preferential policies, he is exempt from the registration fee and management fee of individual industrial and commercial households, saving him a sum of money and some cumbersome procedures. Last August? Yiran Science and Technology Company? Yes, it is a computer training company, and he became the first beneficiary of the preferential policies of Nanjing Industrial and Commercial Department to encourage college students to find jobs independently. Now the company is operating well and has a high reputation in the Nanjing market. In just a few months, he opened a branch.

Learn by doing, and be brave to face failures and setbacks.

Many college students feel that they have no management experience and don't want to start their own business as soon as they graduate. They want to work in the enterprise first and accumulate some experience. Tao Ran is noncommittal about this general mentality. He just said: don't frame it, it will vary from person to person. I took business school courses at university and read a lot of Harvard MBA books. I think some management models and methods learned from books can be applied to practice, and a lot can be learned in the actual entrepreneurial process. Some people have never studied or don't understand, so it's good to go to the enterprise to exercise first. ?

His company has begun to take shape, and with more and more competitors, the pressure is increasing. He said that when encountering difficulties, the mentality is the most important, and there must be a spirit of not being afraid of losing. He gave several examples. Not long ago, because of financial problems, his good advertising ideas were taken away by competitors. Instead of giving up, he quickly thought of another advertising idea to compete with his competitors. On another occasion, the advertising banner they had carefully prepared for a long time was taken away by the city. The process of retrieving advertising banners is very complicated, and people in different departments have to deal with it. But for him who just left school, it is actually an exercise, especially because he has learned a lot about interpersonal relationships. Tao ran said:? In the process of encountering difficulties and dealing with difficult problems, I learned a lot and deeply realized some of my own shortcomings. In fact, the biggest obstacle and enemy of starting a business is yourself. If you want to succeed, you must beat yourself! ?

Keep your feet on the ground and don't give up easily.

Although some achievements have been made, Tao Ran did not relax, but continued to recharge and study. He told reporters that he would work hard in this field, no matter how difficult it was, he could overcome it. He has a lofty goal, that is, to vigorously develop franchise chain stores and put? Yiran? Become a brand of training industry in Nanjing and even the whole country. Tao Ran said that only by becoming bigger and stronger can we find the right to speak in the process of mergers and acquisitions.

He warned college students who are preparing to start a business now not to be influenced by external factors, not to be impulsive, and to find their own position in the face of a good employment policy. First of all, we must not invest blindly, but must conduct reasonable market research and capital budget; Secondly, in the process of starting a business, we should guard against arrogance and rashness, be pragmatic and hard-working, dare to face failures and setbacks, and always keep learning. With these basic elements, the road to entrepreneurship can be successful.

College Students' Entrepreneurial Process and Understanding (3)

As contemporary college students, we have learned a lot of theoretical things in school; We have the spirit of innovation, confidence and desire to challenge traditional concepts and traditional industries; We have young blood, exuberant vitality, and? Newborn calves are not afraid of tigers? Spirit and hope for the future are all qualities that entrepreneurs should have, which often create the power source for college students to start their own businesses and become the spiritual basis for their success.

The biggest advantage of college students' entrepreneurship is that they can improve their ability, increase their experience and apply what they have learned. The biggest attraction is that through successful entrepreneurship, you can realize your ideals and prove your value. However, the road to entrepreneurship is difficult. Entrepreneurial success is not necessarily proportional to knowledge accumulation. Without a high degree, you can still be invincible in the entrepreneurial competition. The key is the direction, way and method of starting a business. Sometimes we have to seize the opportunity and seize the potential of the market. Just like Bill Gates, he can make money because he sees that computers will play an increasingly important role in human life. This market has unlimited potential, that is, the demand will increase indefinitely.

We all saw who moved my cheese. This simple fable tells us that the cheese we have is actually changing, that is, the chips we hold in society are constantly changing. If you don't update it, it will be used up. If you don't pay attention to preservation, it will deteriorate. So this reminds us to update our knowledge and skills at any time. In the future life, we should continue to learn, enrich ourselves and increase our social competitiveness, so as to help us better stand on the society and realize our entrepreneurial ideal.

However, on the road of starting a business, as college students, they are often eager for success, lacking market awareness and enterprise management experience, lacking sufficient understanding of market and marketing, and often blindly optimistic. College students' understanding of entrepreneurship is still limited to a beautiful idea and concept, and they are not fully prepared psychologically. Many entrepreneurs feel very painful and even depressed about the setbacks and failures in starting a business. Everyone started a business before, and when they saw successful examples, their mentality was naturally idealistic. In fact, behind success is more failure. Seeing success and failure is the real market. Only in this way can young entrepreneurs become more rational.

In addition, in the business plans submitted by quite a few college students, many people try to attract investment with an idea that they think is novel. Such a thing did happen abroad before, but it is almost impossible today. What investors value now is how high the real technical content of your business plan is, to what extent it cannot be copied, and how big the market profit potential is. For these, you must have a detailed and thorough feasibility demonstration and implementation plan, not the idea that people can pay the bill in a few words.

In addition, college students' market concept is relatively weak. Many college students are happy to talk to investors about how their technology is leading and unique, but rarely talk about how much market space these technologies or products will have. Even when it comes to the topic of market, most of them just intend to spend money on advertising, but they have no idea about important aspects such as target market positioning and marketing means combination. In fact, what really interests investors is not necessarily those extremely advanced things. On the contrary, those products or services with ordinary technical content but meeting the market demand are often favored by investors. At the same time, entrepreneurs should have a very clear marketing plan, which can strongly prove the possibility of profit.

From my personal point of view, I think it is understandable to advocate college students' self-employment, but it should be based on the premise of not affecting their study. After starting a business, many college students only know how to run a business all day and neglect their studies, which is very undesirable. After all, not everyone was built by Bill. Learning is like an eagle's flight practice. Only by hardening our wings can we fly higher. For example: flame and sea water. Flame symbolizes enthusiasm, passion and hope, while seawater symbolizes vastness, profundity and coldness. Entrepreneurship without flame-like passion is unimaginable and will often be swallowed up by the sea of market economy? The victim? . The market economy does not sympathize with the weak, nor will it give anyone an internship. Whether the flame-like enthusiasm of college students can be integrated into the tide of market economy, of course, it is far from enough to rely solely on enthusiasm. Entrepreneurship means taking risks and giving, as well as failure and frustration. Wang Xuan has worked hard for this for 18 years, and has no holiday in the laboratory, Bill? It took Gates 17 years to get where he is today. There are many successful entrepreneurs among college students, but they have certainly withstood all kinds of setbacks and the test of the tide of market economy. After the initial entrepreneurial impulse and efforts, more and more college students become mature and calm, and have a deeper understanding of entrepreneurship and success.

Therefore, when we college students join the entrepreneurial craze, we should also think clearly, think about our own life direction and self-orientation, and constantly enrich ourselves and improve ourselves in study and work. Whatever you do is a process of self-improvement. As long as you gain valuable experience from it, whether you succeed or fail in the end, it is the wealth of life.