Is it necessary to apply for both copyright and trademark? What are the benefits?

If there is protection, there must be security. If the trademark and copyright are applied together, wouldn't it be "invulnerable"? Let's talk about the advantages of applying for both at the same time.

is it necessary to apply for both copyright and trademark? What are the benefits?

first, copyright takes precedence. Copyright priority refers to the prior right of copyright stipulated in the Trademark Law. Without the permission of the copyright owner, it is an infringement of the prior right of others to use the copyrighted work as a trademark.

that is to say, if a trademark is applied for copyright protection, even if other businesses want to use the same or similar trademarks to register trademarks in different categories, and the registration is successful in time, it will be invalid due to copyright protection.

in normal times, if the trademark is not registered in all categories and there is no application for copyright protection, it is possible for others to use the same or similar trademarks to register different categories of trademarks. This will affect your own trademark layout and brand building.

second, the scope of rights protection is wider. That is to say, if others use your trademark design, even if it is not used as a trademark, but the connection between the logo and their own goods is established, they can also defend their rights on the grounds of copyright and unfair competition.

third, it is not affected by the "withdrawal of three". "Revocation" means that a trademark that has not been used for three consecutive years will be revoked, and the original intention of "Revocation" is to prevent the holders of meta-trademarks from unreasonably hoarding or occupying monopoly trademark resources.

under the protection mode of "trademark copyright", even if the trademark is revoked, it will not be registered and used by others.