Shopping mall celebration plan

In order to ensure that work or things can be carried out in an orderly manner, it is often necessary to plan in advance. The contents of the plan are mostly work involving superiors and subordinates or involving a large area, and are generally issued in the form of "file headers". How should we make a plan? The following are five celebration activities I have carefully arranged for your reference only. Let's have a look.

1 Preface of celebration plan

July 28th is the anniversary of XX Company, and the company carries out a series of activities on this day every year. On July 28th last year, the company grandly launched the plasma motorcycle, which set off a plasma whirlwind in the motorcycle market and caused quite a shock in the motorcycle industry. Over the past year, plasma motorcycles have had a certain impact on the market, but the sales of plasma motorcycles are not ideal. Especially in 20xx1-March, the sales volume of plasma motorcycles continued to decline, reaching a minimum of 909 in March. Although after April, the company adopted some incentive policies, stopped production of conventional models, and the sales of plasma motorcycles began to pick up month by month, but it still failed to recover to the best level last year and failed to reach the level that supported the company's sales. In addition to the industry environment, the low enthusiasm for promoting plasma motorcycles in the distribution link is an important reason. Coupled with the adjustment of the company's publicity policy this year, the company did not organize nationwide plasma motorcycle promotion activities in the first half of the year, and the activities carried out in various districts were also uneven, which is also one of the reasons. Of course, the problems of product line and product quality have also affected the promotion of plasma motorcycle sales. To this end, the company decided to play a series of combination punches in the second half of the year to boost the sales of plasma motorcycles. Further expand the product line of plasma motorcycles and carry out the overall quality improvement of plasma motorcycles, so as to improve the quality of plasma motorcycles in an all-round way and achieve a qualitative leap; In policy, a series of incentive policies will be introduced for agents and retailers; In terms of promotion, we will organize nationwide promotion activities of 1-2 plasma motorcycles and continue to carry out regional promotion activities. And decided to kick off the event on July 28 and start the first shot of the tough battle.

I. Theme of the meeting:

In Winter, Let's Touch God ——20xx Semiannual Marketing Work Conference

Second, the purpose of the meeting:

1. By analyzing the industry situation, summarize the marketing work in the first half of the year, find out the gains and losses of the work, unify the ideological understanding, and clarify the work direction in the second half of the year;

2. By displaying and promoting new plasma motorcycle models and plasma motorcycle models that have undergone comprehensive quality rectification, agents have a new understanding of the product line and product quality of plasma motorcycles, and have enhanced their confidence and determination to sell plasma motorcycles;

3. Publicize the promotion plan of plasma motorcycles in the second half of the year by publishing the relevant policies of plasma motorcycles in the second half of the year, improve the enthusiasm of agents to promote plasma motorcycles, and understand and master the methods and means to promote plasma motorcycles.

Three. Meeting time

20xx July 27th to July 29th

Four. meeting place

Linjun grant restaurant

Verb (abbreviation for verb) organization of the meeting

Host unit

organizer

Joint organizer

Supporting member

Step 6 invite guests

Seven. Participants:

1. General manager or trader of the agent: 55 (including Dalin agent 10);

2. Acting chief financial officer: 20 persons;

3. Senior leaders of the company:15;

4. Sales company: 20 people (including the general manager of the firm);

5. Staff:10;

6. Total: 120 people.

Eight. Meeting contents:

(1) Dealer meeting

1. The chairman analyzed the industry situation, put forward the company's work ideas for the second half of the year, and introduced the new leadership of the sales company (the new leadership of the sales company appeared);

2. The general manager of the sales company plans the marketing work in the second half of the year and announces the sales policies (various incentive policies) in the second half of the year;

3. Assistant Yu Bo summarizes the marketing work of 20xx in the first half of the year and the marketing promotion outline in the second half of the year (including publicity policies);

4. Miao propagandizes the marketing plan of Dalin motorcycle for 20xx.

5. Wen Ronghua publicized the plasma promotion plan for the second half of 20xx.

6. Promote the after-sales service activity plan for the second half of 20xx in summer (including after-sales service policy).

7. Panel discussion

(2) plasma sales commendation and plasma products ordering meeting

1. The general manager of the sales company announced the commendation decision for advanced plasma sales from August 20xx to July 20xx.

2, the chairman of the board of directors for advanced awards.

3. Chief engineer Zhang Bin introduced the new model of plasma motorcycle and the overall quality improvement report of plasma motorcycle;

4. Assistant Apollo announced the incentive measures and year-end incentive policies for ordering plasma motorcycles on the spot;

5. The agent orders the plasma motorcycle on site.

6. The general manager of the sales company announced the award-winning result of the agent.

(3) Visit the company's product exhibition hall

4 gala.

Nine. Agenda and agenda

Ten, the venue layout

Users in the placement location follow the consultants around the hall.

Bailey

platform

Manager Huang/Zeng

Lu Ganzhi, Sun Xiandong, podium officer Mo Hong

Libeibo

Xie Hui, consultant of the information office, sign-in desk group 4

Peripheral lawn

platform

Presented to General Manager Huang and Consultant Huang.

Li Weimei Xiao Chunyan

Director Huang, consultant Huang,

2 copies of sign-in desk/consulting office

4 customer consultants

Sign in: both sides of Lulei Hall.

Venue layout

Lu Sun Guan

XI。 Organization and Division of Labor: (1) Leading Group

Team leader: responsible for the overall leadership and commander-in-chief of this meeting, coordinating and supervising the work of each working group; (2) Grouping and post responsibilities 1. Planning and layout group members: tasks: 2. Organization and management team members: Work tasks: 3. Conference Services Section:

Members:

Work tasks:

Twelve. preparatory procedure

Thirteen. Cost budget (available in tabular format)

A, serial number type, such as:

1, room rate: 49,500 yuan.

330 yuan/room × 50 rooms × 3 days = 49,500 yuan.

2. Meal fee: 60,000 yuan

1200 yuan/table×12 table× 5 meals = 72,000 yuan.

3. Alcohol and tobacco: 15000 yuan.

4. Meeting room: 8,000 yuan (rental fee includes stereo and microphone)

5. typesetting fee:15,000 yuan (including the establishment of plasma motorcycle image shop model)

6. Party dues: 5,000 yuan

7. Agency gifts and medals: 14600 yuan.

8. On-site ordering bonus: 14440 yuan.

9. Unforeseen expenses: 6460 yuan.

Total cost: 200,000 yuan

Fourteen Precautions:

1, each group of staff must push forward the work in strict accordance with the progress requirements of the preparatory work plan;

2. Market supervision is responsible for urging the work of each working group to be completed on time.

3. During the meeting, the company personnel must be in dressing the and wear work cards;

4. During the meeting, the company personnel must arrive at the site in advance, and shall not be late, leave early or absent without reason.

Celebration plan 2 1. Promotion

1. TV advertisement

(1) TV subtitle advertisements can be considered, which are broadcast in different time periods every day, and 7: 00 or 8: 00 pm is the best;

(2) Billboards and advertising banners can be used for advertising. Posters can be hung at the entrance of supermarkets, hospitals and restaurants, and electronic advertisements can be selected if there is an LED electronic display screen;

Issue coupons

(1) You can choose to cooperate with the supermarket. You can get a voucher for Pinyucun 100 yuan, a voucher for 20 yuan for 200 yuan and a 50% discount coupon for 500 yuan. At the same time, you can put up posters in front of the store, and anyone who spends in the * * * supermarket can get our high coupons. In this way, hotels and supermarkets advertise each other, which can persuade supermarkets to participate in this activity together, and the advertising fees can be shared through consultation.

(2) to publicize the activities of the hospital, mainly using the family members of patients who come to the restaurant to eat and pack to publicize in the hospital ward. However, this method is not allowed in hospitals, and it can be carried out in send warm, such as giving breakfast to patients in hospitals and giving them leaflets and coupons by the way, which will not only gain a good social reputation, but also play a publicity role. ;

(3) In-store distribution, distributing leaflets and vouchers to dining guests.

3. Countdown discount temptation

Set up billboards in front of the store to celebrate the one-week countdown, and enjoy 10%, 8.5%, 8%, 7.5%, 7%, 6.5% and 5.5% from the penultimate day, so as to reduce it and give people a sense of suspense and expectation. Only the special price of the day is announced every day, and the next day is indicated by a big question mark. Never mind the business geometry of the previous day or two, the key is the next few days.

4. Daily specials

You can choose some of the most popular Sichuan dishes for daily specials, and announce the daily specials at the door of the store, so that people passing by know that people who like Sichuan dishes will consider eating them when they see that they have their favorite dishes and have special prices.

Second, the promotion plan

1. Warm family reunion in winter

This scheme is mainly aimed at mass customers, and all families or groups with more than 4 people can enjoy on-site gift-giving activities except discounts.

2. Meet friends in the warm winter.

This scheme is mainly aimed at Sichuan and Chongqing villagers in Baotou, so that they can feel the taste of their hometown in Baotou. The specific preferential scheme can be discussed separately.

3. Warm winter New Year's Day rewards

This scheme is applicable to all customers and is implemented in combination with Scheme I and Scheme II. Customers who spend in our store can enjoy the annual discount if they register on New Year's Day and welcome the new year and come to the store for consumption.

After the short-term discount, continuing to implement these three schemes can extend the in-store promotion cycle for about one month.

Celebration plan 3 i. Consumer bonus rights:

Where you consume the following varieties (any one) 1 copy, in addition to other corresponding discounts or coupons, you will be given a 1 5 yuan voucher;

Where you consume 2 copies (any one) of the following varieties, you will be given 2 5 yuan vouchers in addition to other corresponding discounts or coupons; By analogy, the top is not capped:

38 yuan Steak Package, 38 yuan Fashion Fruit platter (large plate), pizza above 38 yuan (inclusive), yogurt ice cream above 38 yuan (inclusive), 32 yuan Business Elite Package, 48 yuan Romantic Couple Package, 48 yuan Great Wall Dry Red, 58 yuan Dynasty Dry Red. If you spend more than one table in 30 yuan, you will get a 10 yuan voucher. If you spend more than one table in 50 yuan, you will be given 1 20 yuan voucher. If the consumption per table exceeds 150 yuan, give away 1 VIP card. If you spend more than one table in 300 yuan, give our store 1 VIP card; Per capita consumption reaches the value of 35 yuan as a gift. 38 yuan 1 box (including 20 bags) or 1 earl grey (or English morning tea) imported 8-inch pizza.

Accumulated consumption in 300 yuan within one month, give us a vip card 1. Accumulated consumption in 500 yuan within three months, giving our 1 VIP card, 38 yuan 1 box (including 20 bags) of Canadian imported earl grey or English morning tea. There are bonus rights and interests in spending at lover card stalls, business card stalls and street view card stalls:

The lovers' stalls on the first floor, the business stalls on the second floor and the street view stalls on the second floor all settled in 88 yuan, and at the same time, the per capita consumption reached 32 yuan, giving away MaiQuan or snacks with a value of 10 yuan. Consumer surprises and bonus benefits: the first customer (table) who enters the store every day enjoys a 28% discount on the whole order (except the special price), and can also enjoy 3 yuan MaiQuan and 4 yuan MaiQuan1for free; The first customer (table) who enters the store every day can enjoy a 20% discount on the whole order with our vip card (except the special price), and can also enjoy 3 yuan MaiQuan and 4 yuan MaiQuan 1 for free.

Second, the festival prize right:

Every national holiday (one day of New Year's Day, three days of Spring Festival, three days of Labor Day and three days of National Day), XXX Fashion Restaurant will hold discount activities (customers who come to the store for consumption within a specified period of time will be given discounts or other preferential treatments, which will be subject to the current promotion plan of the holiday).

Father's Day, Mother's Day, Halloween, Christmas, Valentine's Day and other traditional Western festivals; Traditional festivals in China such as Dragon Boat Festival and Mid-Autumn Festival; International festivals such as International Women's Day; During the May 4th Youth Day and other domestic festivals and anniversaries, XXX Fashion Restaurant holds large-scale preferential activities (customers who come to the store for consumption within a specified period of time will be given discounts or other discounts, subject to the current promotion plan of the festival).

During the winter and summer vacations (the winter vacation promotion is generally before the Spring Festival 1 month, subject to the actual promotion date and time; Summer vacation promotion usually lasts for 2 months, and it is scheduled from July 9 to September 9 every year. ) Guests who come to the restaurant with a teacher's ID card or a student's ID card and their per capita consumption reaches 25 yuan will be given 2 3 yuan MaiQuan for each table.

Third, promote the rights and interests of prizes:

In order to thank customers for their love, XX Fashion Restaurant has actively held a series of promotion weeks and food weeks. Every promotion introduces the fashionable and innovative food and traditional and classic world mainstream food products of XX Fashion Restaurant to gourmets and food lovers. The special offers of Global Mainstream Food Promotion Week are as follows:

The first week of each month is MaiQuan Promotion Week, the second week is Yogurt Ice Cream Promotion Week, the third week is Pizza Promotion Week, and the fourth week is lavazza Coffee Promotion Week. This activity starts from the promotion week of yogurt and ice cream on July 9th, 20xx, and is repeated once a month (that is, if the individual month is five weeks, the fifth week is MaiQuan promotion week; And so on), each promotion week is limited to Monday to Friday. During the promotion week, all promotional products are discounted or given away, and our vip card holders enjoy preferential discounts and upgrades (see the announcements of each promotion week or the Consumer Rights Handbook of XXX Fashion Restaurant for details). Every promotion week has a full-day discount day, and Monday, Tuesday, Wednesday and Thursday of each month are guaranteed to be full-day discount days, including:

8.8% discount on all orders on Monday of MaiQuan Promotion Week (except special price); Yogurt ice cream promotion week is 8.8% off all day on Tuesday (except special price); Pizza promotion week is 8.8% off all day on Wednesday (except special price); Lavazza coffee promotion is 8.8% off the whole order on Thursday (except the special price). On the whole discount day of the promotion week, you can enjoy the special discount of upgrading to 20% with the "×××××××" VIP card. On the day when the whole promotion week is discounted, the first guest (table) who enters the store can enjoy a 20% discount on the whole order (except the special price), and the first guest (table) who holds the "×××××" VIP card can enjoy a 30% discount on the whole order (except the special price). Each guest sells a single item outside 20 yuan, and gives away 2 MaiQuan for a single consumption. Tea time (14: 00— 16: 00) is presented to each guest 1 MaiQuan. One-time purchase of MaiQuan whose settlement amount is over 20 yuan, in addition to the corresponding preferential treatment, also gives two MaiQuan. One-time purchase of MaiQuan with settlement amount over 58 yuan, in addition to enjoying the corresponding preferential treatment, you will also be given two 3 yuan MaiQuan.

One-time purchase of MaiQuan, when the settlement amount reaches 88 yuan, in addition to the corresponding discount, you will also be given a "×××××××" VIP card 1 piece. If you spend 150 yuan at one table, in addition to giving 1 VIP cards to our store, you will also give MaiQuan with the value of 10 yuan. During the promotion week, promotional offers and special promotions in MaiQuan are: 10: 00- 19: 00, 10% discount in MaiQuan, 20% discount in MaiQuan19: 00-20: 00, and 20: 00-2100 in MaiQuan. During the non-MaiQuan promotion week, MaiQuan has a 30% discount every night from 21:00 to 23: 00. Guests holding our vip card can enjoy discount upgrade treatment during the promotion week in MaiQuan (for example, 10% discount for sales in MaiQuan from 10: 00 to 19: 00, and 20% discount for ordinary guests; And so on, 50% off the top).

2. Program of Yogurt Ice Cream Promotion Week: Where the consumption per table exceeds 150 yuan, in addition to our vip card, we will also give 1 original yogurt ice cream. Every order for 38, 39 yuan ice cream, in addition to the corresponding discount, also give 1 piece of MaiQuan, 5 yuan. Anyone who orders 25 yuan ice cream will receive 1 piece of 4 yuan MaiQuan in addition to the corresponding discount. Anyone who orders ice cream below 20 yuan will receive a MaiQuan 1 ice cream 3 yuan in addition to the corresponding discount. During the promotion week, you can buy any ice cream at a price of 8.8%, and guests with our VIP card can enjoy a 20% discount on upgrading. Anyone who spends more than 150 yuan at a single table will be given an 8-inch special pizza in addition to our vip card. When a table is full of 300 yuan, in addition to our vip card, we will also give a special pizza of 12 inch. During the promotion week, customers can enjoy a 20% discount on any pizza (except the special price), and customers with our vip card can enjoy a 20% discount (except the special price).

4.lavazza coffee promotion week activity plan: When a single table consumes 150 yuan, we will give lavazza (large cup) 1 cup in addition to our vip card. Lavazza coffee promotion week afternoon tea time (1 4: 00-16: 00) reaches 88 yuan, and gives away1cup lavazza (large cup).

Where you order 1 cup lavazza, give 1 cup 3 yuan MaiQuan; Anyone who orders 2 cups of lavazza will receive 2 cups of 3 yuan MaiQuan; Anyone who orders 3 cups of lavazza will be given 3 cups of 3 yuan MaiQuan; And so on, the top is not capped.

Shop Celebration Plan 4 I. Purpose of the event

Celebrate the 13th anniversary of the establishment of xxx Hotel Development Co., Ltd., create a new image of citizen enterprise, improve the reputation of xxx Hotel, and take this opportunity to give back to new and old friends and hotel celebrations.

Second, the theme of the event

Dancing with long sleeves has given me thirteen years of peace, another year (the thirteenth anniversary in the future).

Third, the activity time

May 20xx18th —— June 20xx18th.

Fourth, the specific content of the activity.

Activity 1: zero consumption gift:

Single table consumption:

1), when the consumption is over 100 yuan, send: 38 yuan food coupon +20 yuan room coupon+citizen VIP playing cards;

2) When spending money in 300 yuan, send: 48 yuan food coupon +20 yuan room coupon+a pair of citizen VIP playing cards;

3) When spending money in 500 yuan, send: 48 yuan food coupon +20 yuan room coupon+citizen exquisite sun umbrella+citizen VIP playing cards;

4) When spending money in 800 yuan, send: 68 yuan food coupon +20 yuan room coupon+citizen exquisite sun umbrella+citizen VIP playing cards;

Activity 2: citizen garden, banquet paradise (eat in the citizens, enjoy in the citizens)

1, restaurant wedding banquet, housewarming banquet, birthday banquet, full moon banquet;

1), the banquet is full 10 table, send: 300 yuan vouchers;

2) If the banquet is over 20 tables, send: 600 yuan vouchers;

3) When the banquet is over 30 tables, send: 900 yuan vouchers.

2. Join hands with the three major wine suppliers to celebrate and give back to the guests with * * * *; The supermarket provides cheap liquor, beer and drinks.

1), Kouzikeng: two-star Kouzikeng and three-star Kouzikeng buy one get one free 2 liters of drinks;

2) Party B: Two liters of drinks (Pepsi or Sprite) will be given to the six-year party and the boutique party;

3) Yellow Crane Tower: Two-star Yellow Crane Tower and Samsung Yellow Crane Tower get a 2.5-liter drink for free, and the planning scheme is "Hotel Celebration Activity Scheme".

Activity 3: room discount

1), each guest staying in our store will be given a coupon for 20 yuan restaurant and a pair of VIP playing cards;

2), chess room special 10 yuan/hour, capped 100 yuan;

3) Special room for single room on the fourth floor 70 yuan/room.

Activity 4: Join hands with the garden to celebrate and send out the true feelings.

1), during the period from May 18 to June 18, two vouchers for 48 yuan (and so on)+20 yuan in the Garden Store will be presented at the Suiyuan Meeting.

2) Guests who spend money at Suiyuan Club will be given a set of VIP playing cards at each table.

Activity 5: Public Welfare Lecture Hall

☆ In order to better serve citizens' VIP customers, our store will invite top domestic experts to give lectures, provide services to citizens and provide courses of interest to everyone.

A. Teacher Shao of Sparta teaches "Charming Woman" to the teacher;

B, Haitang Chinese medicine beauty teacher teaches "Chinese medicine beauty knowledge";

C. other courses to be determined, such as Confucian education, three-character classics, Yijing, etc.

Celebration plan 5 I. Theme of the event:

Warmly celebrate the seventh anniversary of the establishment of * * supermarket.

Second, the activity time:

20xx March 5 to 20xx April 1

Third, the purpose of the activity:

1. Taking the seventh anniversary of the Four Clean-ups as an opportunity, through planning a series of activities, further publicize the overall image of the enterprise, its popularity and reputation among customers and suppliers;

2. Take March 8th Women's Day, 3. 15 Consumer Rights Day and the seventh anniversary of the company as an opportunity to stimulate consumer groups, attract target consumer groups and potential consumer groups, and maximize sales;

3. By planning a series of activities, deepen mutual understanding and emotional exchange between xx Super Plaza and consumers;

4. Expand the visibility of enterprises and further establish the social image of "caring for community residents and building a warm home together".

Four. Target audience:

Customers, employees and suppliers

Verb (abbreviation of verb) activity slogan:

First, targeted advertising language:

1. Warmly celebrate the 7th anniversary of Shenzhen * * Company!

2. Warmly celebrate the 7th anniversary of the establishment of * * Supermarket!

3, * * SiQingLe in the "seven"

4, sincere company for seven years, sincere service forever!

5, service * * We will work harder!

6. Celebrate the seventh anniversary with a sincere gift.

7. Give you a gift for the seventh anniversary of holding hands.

8.* * Supermarket wishes all female friends a happy holiday! (Celebrating Women's Day on March 8)

9. National Action for Caring for Women (Celebrating Women's Day on March 8th)

10, xx "3.15" every day (consumer rights day)

B, the company's common image advertising language:

1, love is sincere family and even relatives.

2. Quality, service and value for money!

3. Caring for community residents and building a warm home. XX quality service project in xx years

Activities and initiatives of intransitive verbs:

1, store layout:

A. Off-site layout:

1) Large-scale and huge: each branch is made according to the actual size of the property, and the content is the information of this theme promotion activity;

2) Small banner: the content is congratulations from well-known enterprises; For example, PepsiCo wishes the seventh anniversary of the establishment of the company. (Please ask the purchasing department to send the supplier list to the marketing department in advance)

3) Ink painting: mainly announce all the contents of this theme promotion activity, convey the activity information and attract customers;

4) Window glass: Rationalize the window glass to increase the festive atmosphere of the company's seventh anniversary.

B, site layout:

1) flag paper: design and make a flag paper with the theme of the company's seventh anniversary to set off the atmosphere of the store and beautify the shopping environment;

2) Celebration banner: The banner of "Celebrating the Seventh Anniversary of the Establishment of * * Company" is hung in the middle of the gate;

3) cashier and entrance: making corresponding corporate image propaganda language and various theme activities;

4) Hand-made flag paper: in the conspicuous area of the store, hand-made flag paper with various promotional contents is made;

5) Lantern (pulling flowers): set off the atmosphere;

6) According to the actual situation of the store, design and make a series of advertising billboards to beautify the store and transmit information.

2. Media promotion:

1) Poster Stage 3:

The first issue: "March 8th" Women's Day: 2p (February 27th-March 8th);

The second issue: the seventh anniversary of the company: (March 5-March 18) 8p90 items.

The third issue: the seventh anniversary of the company: (March1September-April 1) 8p90 items.

Mainly in the form of special offers and gifts;

2) Live broadcast: rolling corporate culture, introducing special information and promotional activities, stimulating customers' attention and enthusiasm for participation, influencing customers' buying behavior and increasing sales;

3) Personnel advertising: All personnel must fully understand the promotional activities carried out this time and do a good job in explaining the activities of each customer;

4) TV and newspaper advertisements:

3. Promotion activities:

When spring is in full bloom, we will celebrate the anniversary of the company and have passed the seventh anniversary in the waves. Looking back, we have always taken "quality, service and value for money" as our business philosophy, which has satisfied every customer and won unanimous approval from all customers. Looking ahead, we always believe that we will think more and do better for you. To thank you for your * *.